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Macrotrends

First Glocals

... elements, and share these efforts with the rest of the world will appeal to this first generation of glocal citizens. I know most of the stories of my culture, I enjoy and talk about the local festivities, and I know how to cook our regional food. I think it’s important to know about your own place because it’s part of who you are and it’s a way to know yourself better. EDUARDO, 24, BRAZILGoogle featured the dying art of tanjore painting in India as part of its international “The Web is what you make ...

Global Digital Trends

... responsible for a PR stunt between Bermuda and Miquela in which Bermuda “hacked” Miquela’s account and outed her as an virtual human.Shudu Gram Shudu Gram is a South African CGI model with over 123,000 followers on Instagram. She was created by photographer and visual artist Cameron-James Wilson as an art piece celebrating the beauty of dark-skinned women. The virtual influencer rose to fame after Fenty Beauty re-posted a photograph of the model on their Instagram account; at the time, no one knew that ...

weCommerce

... providing the latter with pre-paid, pre-addressed shipping labels. The site emphasizes community, even enabling users to host Posh Parties where they list, buy, and sell together virtually.The RealRealThe RealReal is an authenticated luxury consignment platform where sellers receive 70% of the item’s sale price, and buyers have peace of mind that their purchases are not counterfeit (a common problem on more traditional resale platforms). Sellers can list not only clothing and accessories but also art ...

Cease & Assist

... with expert assistance. Visitors browse among removable bolts of materials that line the walls, such as fabrics, leather, and canvas, and a design associate helps them pick out the perfect combination, including rubber toe caps, laces, eyelets, and other add-ons. Users can also send a personal image to the workshop to have their own art printed on the shoes.Jaguar Land RoverEarlier this year, Jaguar Land Rover opened a specialty Technical Centre in Coventry, UK, which focuses on vehicle ...

GPS (Global Positioning Success)

... launched an international photography contest inviting children to share their vision of the nature surrounding them. Individuals were asked to submit pictures of animals, scenery, and their vacation destinations to celebrate places around the world.Toyota’s Dream Car Art Contest called upon kids around the globe to submit sketches of automobiles that could tackle the toughest environmental and social issues. More than 660,000 4- to 15-year-olds from 75 countries sent in drawings of cars of the future ...

The Optimization Generation

... both after-work cocktails and a trip to the gym can be difficult, so young people are networking while they cycle, run, and hike. The sweat-working trend has been gaining momentum and is now a solid cultural movement that people say makes bonding with coworkers and clients more productive and more fun.WORK UNIFORMS For the past three years, art director Matilda Kahl has worn versions of the same outfit to work each day in an effort “to save some time and energy.” In light of the popularity of ...

Tech Truths

... everything I do. It’s how I get my news, it’s how I do art. If someone asks me a question that I don't know, I'm like, "Oh, let me look it up." My mom wouldn't do that. It's just like a different reliance on tech. MARIFER, 18, NYTech Usage: Given Zs' reliance on tech and deep-rooted attachment to it, tech is ever-present in their lives. Along with using tech for all the purposes that Ys do (see above), from daily tasks to socializing to entertainment, Zs are increasingly turning activities that aren't ...

Breaking Bad

... , creating excitement around this game-changing campaign.2019: Chime for Change Zine & Short Film For Gender Equality Gucci’s Chime for Change initiative, which fights for gender equality, dates back to 2013, but the latest iteration of its commitment to this cause is multi-pronged. Gucci’s creative director Alessandro Michele collaborated with Italian artist MP5 on a series of street art murals showcasing human figures that are devoid of traditional gender identifiers. The campaign also includes the ...

eLationships

... Waze and peer-to-peer platforms like Airbnb will also foster eLationships, since they become more powerful and useful when more people connect. Already Airbnb allows us to connect with more strangers than ever; fast-forward five years, and we will likely have even more global connections because of it. I have a friend via Instagram who is from Australia. I want her to know I appreciate her art and work and that she can reach out to me for encouragement and joy should she need it. I honestly do not ...

Soloists

... happenings around them. It was relatively easy for past generations to find time to themselves—Boomers lacked the technology for continuous connectivity and Xers are naturally highly individualistic—but Ys, being constantly in touch with and surrounded by their friends, need to consciously seek out time apart. In fact, 67% of young people, including 74% of Ys, are scheduling their alone time. They do this, in part, to make sure that they don’t miss out on the art exhibition that looked interesting or the ...