162 results for '"celebrities"'
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Digital Socialize

... them stay connected to their favorite celebrities. Please select the statements you agree with in relation to the following platforms. Select all that apply.Among those who use the social platform occasionally or more often. Entertains me | Makes me laugh | Helps me learn new things | Improves my mood | Ads are annoying on this site/ app | Helps me stay informed about what's going on in the world | Helps me be creative | Is my favorite platform/ app | Helps me feel connected with my ...

Shopping Preferences

... (aside from social media sites) | Social media posts (not ads) | Significant other | Ads | Sampling programs (e.g., Birchbox, toiletries in gyms) | Media properties (e.g., TV shows, magazines) | Children | Celebrities/social media influencers | Co-workers/employer | Customer service representatives | Salespeople | Neighbors | Personal shoppers Men more so than women don’t trust themselves to make purchases without checking with friends or sales representatives (19% UK ...

Game Changers UK Fan Segmentation

... . Idealist Fans like it when athletes poke fun at themselves, which likely contributes to them feeling that athletes seem more like real people than do celebrities. Sports Averse fans have the most negative perceptions around sports marketing, with very few feeling swayed by team or athlete endorsements. How strongly do you agree or disagree with each of the following statements? Please select one response for each statement.Strongly/Somewhat Agree Summary Athletes seem more like real people than do ...

Involvement In Social Causes

... to offset my socially irresponsible behavior | I am encouraged by a company or brand | I want to look better to other people | I feel societal pressure | I am encouraged by celebrities I care about them | It makes me a better person | I feel an issue is personally relevant | I want personal fulfillment | I want to feel part of a community | I feel guilty for not getting involved | I feel inspired by the news media | I am encouraged by my friends | I am encouraged by my family | I ...

BMS Overview

... | Instagram | Newspapers | Celebrities | Podcasts | Clergy members | Politicians | Other social media GENDER AND AGE DIFFERENCES Women’s wellness opinions are more likely than men’s to be influenced by a significant other, as well as Pinterest and blogs. Meanwhile, men are more likely than women to be influenced by more “credible” sources, including nutritionists and books, but their opinions are also more likely to be shaped by brands. Younger Ys are more likely than their older counterparts to say ...

Love Relationships

... turn to for inspiration and guidance in romantic relationships?Select all that apply. My friends | My parents | Movies | Books | My siblings | TV | My colleagues | Online communities | My classmates | My grandparents | Relationship experts (e.g. media personalities, academics, thought leaders) | Magazines | People I follow on social media | Other relatives | Horoscopes | Celebrities | Therapist/ doctor/ counselor | Clergy/ spiritual leaders | My neighbors ...

Gen Z Entertainment

... creative | They give me a space to play online with my friends | I can never 'fail' or make the wrong move in these games | Playing them makes me smarter | They're more challenging than other types of video games Z Fans Nearly a third of Zs say that social media makes it easier than ever to be an invested fan as these platforms allow them to connect with their favorite celebrities and personalities. About a quarter feel a sense of community with other fans, and 17% have made friends with someone ...

Digital My Mobile Life

... personal information is safe | Reflects my personality | I feel like I'm missing something if I'm not on this platform/app | Helps me stay informed about what's going on in the world | Has annoying ads | Helps me feel connected with my favorite celebrities | Helps me learn new things | Stresses me out | Makes me smarter Please select all the statements you think describe WhatsApp.Those who use WhatsApp Entertains me | Makes me laugh | Keeps me up-to-date with my friends' lives | Helps me ...

Gen Z Brands and Marketing

... and tweens are more likely to be drawn to ads with special effects. Which of the following, if any, would make you stop and watch an ad? If the ad is humorous | If it has great music | If it is inspiring | If it is from a brand I like | If it is relevant to me/my needs | If it includes celebrities/sports figures I like | If it includes stunts or special effects | If it has an emotional connection | If it is educational | If it includes detailed product information | Nothing Thoughts on ...

Gen Z Parent Perspective

... girls today is too sexy | Kids are not able to be just kids these days | Kids don't have as much time to 'play' as when I was child | I feel like the future looks optimistic for my child | I think there's too much pressure put on kids today | I think that kids today have a more global outlook on life (are more aware of things going on in other countries) | I worry my child(ren) feels he/she should look a certain way because of models, celebrities, and the media | Kids have too much homework ...