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Macrotrends

The FUND-amentals

... , training them to make decisions, including financial choices, for instant gratification rather than long-term gain. Similarly, they have come to prize the ephemerality of technology and the disposable, short-term nature of products and experiences. They don’t want the effects of their actions or decisions, financial or otherwise, to be permanent or last forever, rather they see permanence as a burden to avoid. Ys like to pivot frequently, enjoying the ability to change it up both to course correct en ...

Marketing Tips

... These marketing directives and examples act as guidelines in engaging young shoppers. Today’s retail landscape is radically different than it was in previous decades, as the acquisition of products and services is no longer the sole focus. Consumers expect brands to touch them on a deeper human level, providing unique experiences, inspiring environments, share-worthy content, meaningful interactions, and more. Below are tips and examples from leading brands on how to connect with young ...

BMS Takeaways

... responsibility to be healthy for the benefit of society at large. They view wellness as a collective effort, and if they don’t do their part to improve their wellbeing, they feel they’re not helping encourage it among others. And worse, they fear that if they don’t focus on their health, they’ll end up costing society in the long run. Brands can tap into this attitude when creating marketing and experiences that encourage wellness. Highlight how Ys want to be role models for others and be part of a community ...

Healthography

... As wellness has become top of mind for Ys, they are increasingly prioritizing it in selecting where to live and travel. Gen Ys don’t see wellness as simply a sector of their lives; rather, it is their lifestyle, so it follows that they want their home and travel experiences to accommodate and reflect their efforts. Much as young consumers came to expect housing and hotels to use sustainable materials and resources, they’re now demanding that these same places cater to their wellbeing. As they ...

Culture Spotlight On The U.S.

... , alongside an all-star cast, including Shaquille O’Neal, Reggie Miller, and Nate Robinson. Similarly, Cheetos is hitting the silver screen, with Fox Searchlight creating a film titled Flamin’ Hot, about the true story of Richard Montanez who created the iconic snack. And the aptly named documentary Maddman: The Steve Madden Story depicts the experiences of the shoe designer, including his business’ successes and failures. Cassandra finds that nearly ...

Global Art & Design Trends

...  Dirceu Veiga also uses coffee as his paint to create his celebrity portraits. He says he always has two cups of coffee on his work table, one to drink and one to use as paint.SCENT-SATIONALArt is more than a visual medium; increasingly there are exhibits dedicated to smell as well, catering to young people’s desire for more immersive art experiences. With the rise of Instagrammable museums, consumers have become accustomed to being able to taste treats from ice cream at The ...

Off-Roading

... discussed extended adolescence. Ys have responded not by sinking into their parents’ couches to wait out the storm, but by making a concerted effort to develop skills, collect experiences, and invest in themselves, to better prepare for an unpredictable future. To do so they are embracing a new Off-Roading mentality, forging unconventional, alternative, progressive paths to a newly defined adulthood. We expect these Off-Roading inclinations to carry into the future, shaping Ys’ personal decisions and ...

Mind the Store

... Young consumers are shying away from over-stimulating stores and instead seeking shopping environments and experiences that promote a sense of wellbeing. In recent years, companies have responded to young consumers’ growing prioritization of health and wellness primarily through their product offerings. Food brands have introduced all-natural and organic lines; apparel brands have expanded into the now-flourishing activewear and athleisure markets; and tech brands have propagated fitness ...

Consumed Takeaways

... something is amiss, whether that something is product quality or corporate ethics. Be smart about your policies and practices, and open about your successes and missteps. What you don’t tell them they’ll find out on their own terms. Build a seamless experience.Gens Y and Z do not differentiate between their online and offline experiences, nor do they prioritize one medium over the other. For these individuals, what happens on-screen is just as real, worthy, and “experiential” as what happens in tangible ...

Shopography

... In the evolving retail ecosystem, young consumers are seeking out shopping formats and experiences that are local, personal, and relevant to their lifestyles.As the retail landscape has evolved, department stores, high streets, and malls find themselves facing competition from unexpected quadrants. As the experience of shopping has grown to be as important as the acquisition of products, young consumers are disrupting shopping (see What’s In Store). Likewise, young people are looking to ...