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Macrotrends

Nesting & Resting

... , products for the home are going strong. Many retailers are shifting their strategies to accommodate this new mindset, expanding from fashion to include lifestyle products and home goods. Products that double as wellness or spiritual items—houseplants, aromatherapy candles, healing crystals—are of particular interest, since they serve the dual purpose of decoration and de-stressors/energy boosters. This is also reflected in the rise of “nesting and resting,” or hygge (pronounced hoo-guh ...

Top Takeaways for Digital Marketers

... body. And both Bonobos and Free People share images of their fans sporting each respective brand on Instagram, maintaining a mix of corporate and user-submitted imagery across their accounts. Thus far, fashion brands seem the most likely to feature followers engaging with their products, but this tactic could just as easily be applied to other verticals, from sports to tech to entertainment properties. 5. USE MOBILE TO BE WHERE THEY ARE Young individuals’ on-the-go connectedness presents brands ...

On/Off

... Kindle PowerFast adapter, and Kindle e-readers and covers.BYRONESQUE'S //OFFLINEOnline vintage clothing retailer Byronesque’s //OFFLINE exhibit invited visitors to explore a curated selection of fashion history in a gallery setting, complete with video installations and wall art. Garment tags featured information about each particular piece and its designer, a reflection of Byronesque’s story-rooted brand identity.BONOBOS' GUIDESHOPSOnline men’s clothing brand Bonobos has eight Guideshops, in cities ...

The Hive Mind

... 2019 Vogue profile, the superstar grimaced when the reporter asked about her long-awaited upcoming album, saying: “No, oh my God, they’re gonna kill you for that! And they’re going to kill me more!” The reporter, puzzled, asked who Rihanna is talking about. “I’m talking the Navy—my scary fans,” Rihanna clarified. Such a revelation, especially from a woman who is at the top of her game, redefining multiple industries including music, fashion, and beauty, is paradigm-shifting. Rihanna’s ...

On The (Im)pulse

... they're seizing the chance to do so when they can. Unlike other types of impulse purchases, such as fast fashion or cheap cosmetics, buyer’s remorse is less likely to kick in when it comes to a trip as young adults aspire to travel the world. And as young consumers are eschewing wasteful, one-off purchases for fewer and more high-quality products, particularly when it comes to clothing, it's fitting that they're instating travel as the new sector in which they make impulse purchases.I prefer traveling ...

The Age Of Innocence

... beyond their walls. Likewise, scavenger hunts and Escape the Room experiences tap into young people’s desire for connection and engagement with others in a more simple fashion, without the social pressures of drinking. Thus, they can have “good, clean fun” and also avoid the hangover associated with a typical night out, making it easier for them to get back to adult responsibilities the next day. About half of youth and even more Trendsetters are interested in youthful forms of entertainment in ...

Know It Alls

... ;even in a non-professional setting, to be the “go-to” when your friends wanted to know about fashion, or science, or fitness—it’s now highly regarded to be able to talk about any subject with anyone. It’s no longer acceptable for a young person to claim they’re not into tech, or politics, or sports, it’s expected that, even if it’s not their passion, they can contribute to the conversation about it in a knowledgeable way; not making the effort to know anything can even convey that they're not ...

Mind The Gap

... overcome stereotypical machismo; consider supporting programs that encourage boys in the arts.When creating content, consider “gender swapping” characters or approaching them from a more gender neutral point-of-view. - FEMINIST PARENTING IN ACTION - HASHTAG ACTIVISM Hashtags such as #raiseboysandgirlsthesameway, #feministparenting, and #equalparenting are trending on social media.STATEMENT FASHION As observed on Instagram, trendsetting parents are dressing their babies and small children in LA-based ...

Social (TV) Network

... those that may take up hours on end. - Social Media TV - MTV MTV has launched several video series exclusively for Snapchat in recent months, including a game show called Show Us Ur Phone, MTV Sex Squad about vlogger Grace Victory dispensing sex advice and interviewing guests, and MTV Threads where musicians are interviewed about their fashion choices. NBCUniversal NBCUniversal has begun creating short-form versions of several of its popular shows, including The Voice and E! News for Snapchat ...

POP Marketing

... anyone knew its origins. The video was the brainchild of Melissa Coker, founder of the LA fashion brand Wren. Coker commissioned the video on a tiny budget as a way to subtly showcase Wren’s line by way of content that was captivating in and of itself. The effort was an unexpectedly massive success, with more than 80 million views at time of press, and was lauded as a next-generation example of how to go viral organically. Amtrak is appealing to creatives in its latest string of marketing efforts ...