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Macrotrends

Dollars And Sense

... friends immediately. These are also generations that have grown accustomed to features like avatar personalization, custom social profile settings, and the ability to view and manipulate data in media such as video games; in contrast, most ATMs don’t even greet patrons by name. I like to see how my cash flow is moving. I like to be able to see all my transactions (investments included, if possible!) and then maybe get a daily report: how much was spent, on what types of things (sorted by category ...

Glutton Goals

... and dining decisions—it’s the top category where they hold sway over household spending. That’s why when they do decide to indulge, it’s as much an act of defiance against society’s expectations as their parents’ wishes.If I’m going out to eat with friends I eat way more unhealthy. My favorite thing to order at a restaurant are burgers, so this definitely adds up. I’m generally healthy, inside and out, so I just try to enjoy whatever my tastebuds are craving and don’t look back. MELANIE ...

Humanology

... can feel like a small fish in a big pond and where it can be difficult to find one’s community. In today’s gig economy, many young professionals are now working remotely, which offers the benefit of flexibility, but the trade-off is the lack of workplace friendships and the once common social interactions that came with working in an office. Additionally, young people are finding it harder to form new friendships given what's expected of a friend nowadays (see No New Friends).People are attached ...

Brand Mentorships

... , and Olympia Le-Tan while positioning Nordstrom as a thought-leader among retailers.Whole Foods Friends of 365 Chef Chloe Coscarelli’s vegan eatery, by CHLOE, recently joined 365 by Whole Foods as its first partner in the “Friends of 365” in-store program. By CHLOE is part of the first 365 location, which opened in summer 2016 in the Silver Lake neighborhood of Los Angeles, marking the popular plant-based, fast-casual brand’s first location outside of New York City. Friends of 365 is an ...

Retail 2.0: Shopping As A Live Event

... Live events are a new way to shop, giving young consumers unique social experiences that create a stronger relationship with the brand and serve as exclusive retail opportunities. Modern youth don't just see shopping as something to do with friends; they're increasingly drawn to retail experiences that are billed as events in and of themselves. For previous generations, sales functioned as events that were guaranteed to get people in the door, but in the era of online shopping, sales are ...

Stick It

... Despicable Me and Duck Dynasty. Young consumers worldwide are drawn to these cartoon-like images, which allow them to easily add a fun, visual pop to their text communications. Ys’ and Zs’ desire to infuse their digital communications with lighthearted images led to the fast rise of emoji characters, which they use to convey their feelings and tone, and to reduce the likelihood of miscommunication between friends. Stickers provide a similar function, but are even more culturally relevant than their emoji ...

Game Of Life(style)

... sports, with 57% in the U.S. and 56% in the UK using the platform for this purpose. All in one place, they can learn the latest scores, how their friends and family have reacted to the results, and get the off-the-field stories about athletes’ training regimens and personal lives. Gen Ys in the workplace are keenly sensing a need to keep up with sports, with 48% in both the U.S. and UK saying they feel left out of conversations with their coworkers if they don’t keep up on sports. Many young ...

Living Experiments

... come their way. Rather than focus on the negative of moving away from friends and family, they see it as a way to challenge themselves to settle in a new place where they can meet people and gain worldliness otherwise unavailable to them. They pride themselves on being able to figure out such a big move and the maturity and responsibility they demonstrate in doing so. By moving around, they know they’re setting themselves up for highly valuable personal growth. Those who have lived in other places ...

The Parent Trap

... research to satisfy my needs. I trust my instincts first and foremost, and then make decisions based on research, advice from friends and family, and my husband.CHELSEA, 34, NJThe sheer number of ways in which modern parents can obtain guidance on how to raise their kids has reached a tipping point, largely driven by their digital connectivity. Whereas previous generations of parents could turn to “expert” sources and personal connections for advice on how to raise their kids, today’s parents have this ...

ROI (Return On Image)

... , pre-gaming, or setting a table for a dinner party build anticipation for the Thailand vacation, guys’ night out, or feast with friends. In this same vein, a selfie on the flight home, late night pizza, or table strewn with empty wine bottles help the audience complete the journey, making them feel invested in the story and, by extension, the storyteller. In response, savvy social platforms are offering solutions to help consumers and brands expand their narratives, as Snapchat did when it ...