Entertainment Mar 05, 2019 ... statement from each pair below that you agree with more. Entertainment helps me escape reality | Entertainment reflects reality | Watch scripted TV shows | Watch reality TV shows | Watching video entertainment on a digital device | Watching video entertainment on a TV set | Gaming is a productive pastime | Gaming is a lazy pastime | I do not want to have negative content censored/ scrubbed online | I'd rather have negative content censored/ scrubbed online Boomers (3 in 5 in the U.S. and 1 in ...
Innovation Overview Sep 05, 2018 ... A quantitative overview of youth’s general attitudes toward innovation and technology. 151 151 MOST INNOVATIVELooking across 23 areas/industries, the #1 most innovative area—according to one-third of U.S. and UK Trendsetters—is gaming, and this percentage jumps to nearly half among men in the U.S. and UK. To Trendsetters in the U.S., the #2 most innovative area/industry is music, followed by fashion & style at #3, and vehicles/transportation at #4. To Trendsetters in the UK ...
Innovation & Distribution Mediums Sep 27, 2018 ... A quantitative overview of the distribution mediums young people are utilizing today.SPEND ON DIGITAL CONTENTOn average, young consumers spend more money each month on video subscriptions ($32 among U.S. Trendsetters and $20 among UK Trendsetters) than any other digital content subscription service. Coming in at #2 and #3, respectively, gaming subscriptions report an average spend among Trendsetters of $22 in the U.S. and $14 in the UK, while music/radio subscriptions report an average of $20 ...
Shared Interests With Friends Dec 01, 2017 ... , movies or TV shows, and food.Which of the following, if any, is it important that you and your friends have the same taste/interest in?Please select all that apply. Humor | Music | Movies/TV shows | Food/restaurants | Gaming | Social causes | Internet videos | Style | Exercising/playing sports | Sports | Travel | Politics | Nightlife/bars | Other | None SHARING PRODUCTS WITH FRIENDSAbout four in 10 U.S. Trendsetters and a third of UK Trendsetters share products (e.g. lotion ...
Friends & Festivals Nov 26, 2017 ... attending food festivals. Interest in attending these types of festivals jumps among Trendsetters, at about seven in 10. As brands continue to partake in or sponsor music, food, and comedy festivals, there should be a strong focus on women, who are more likely than men to be interested in attending. However, when it comes to gaming festivals, men are nearly twice as likely to be interested in attending. Which of the following types of festivals, if any, would you be interested in attending?Please ...
Generational Overview Mar 14, 2019 ... A quantitative overview of generational sentiments toward aspects of life today.PASSION POINTSWhich of the following, if any, are you personally passionate about?Please select your top 5. Music | Gaming | Learning/education | Social media | TV shows | Movies | Cooking/food/ restaurants | Nature/the outdoors | Shopping | Fashion/style | Religion/spirituality | Reading | Health & wellness | Travel | Technology | Fitness | Art/design | Sports | Beauty/grooming | Volunteering ...
Bingeing Nov 23, 2016 ... efficient WHAT THEY BINGEYouth who binge primarily do so on TV, with many also bingeing on movies, music, and social media. Trendsetters are more likely than youth overall in the U.S. and UK to binge on all types of media, aside from gaming. Similarly, women are more likely than men to binge on many types of content, with gaming being the one exception. Gen Ys in both the U.S. and UK are significantly more likely than teen Zs in both countries to binge on news, while teen Zs are more likely to ...
Entertainment Landscape Nov 27, 2016 ... video and gaming is more important to men than to women, while women are more likely than men to feel that books are essential for entertainment. Trendsetters value all forms of entertainment more than adults overall, and are far more likely to say that art, live events, celebrity culture, and magazines are important parts of their entertainment consumption.How vital to your life, if at all, are each of the following?I Can't Live Without It/Very Important Part Summary Music | Movies | Social ...
Betterment & Learning Mar 06, 2018 ... | Ability to speak a foreign language | Photography/photo editing | Home repair/maintenance | Grooming/makeup/hair | Video gaming | Art (e.g., painting, graphic design, drawing) | Home decorating | Athletics/sports | Crafting/Sewing (e.g., woodworking, knitting) | Shooting/Editing videos | Making music | Gardening/horticulture | Fashion styling | Coding (web/app creation) | Beverages/mixology (e.g., making kombucha, barista) BRAND ACHIEVEMENTOf the skills that youth ...
Gen Z Landscape Jun 10, 2017 ... Zs are also passionate about gaming and movies. Getting good grades, art and design, and cooking/food-related activities are more important to young people in the U.S. than those in the UK.Which of the following, if any, are you personally passionate about?Please select all that apply. Music | Gaming | Getting good grades/learning | Movies | TV shows | Technology | Reading | Art/design | Cooking/food/ restaurants | Sports | Social media | Shopping | Travel | Science | Nature/the ...