598 results for '"gen y"'
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Macrotrends

For Your Entertainment

... bingeing content. In the U.S., 41% of Zs, 37% of Ys and Xers, and 29% of Boomers have binge-watched a TV show in the past year, while in the UK, 39% of Zs, 35% of Ys and Xers, and 16% of Boomers have reported doing so. Ys grew up with the advent of the Internet and Zs have never known a time without it, and these technologies have shaped their expectations for immediate gratification, especially when it comes to entertainment. And while Boomers and Xers characteristically possess more patience, having ...

Branding Trends

... ;enjoyment well beyond what their actual products offer. - 1. Packaging as Entertainment - In an age when advertising is expected to do more than inform, brands must incorporate additional aspects into the consumer experience to provide entertainment, too. Instead of simply raising consumer awareness or presenting facts, branding is shifting toward supplying amusement—many Gen Y and Z consumers believe that, in the future, every brand will need an entertainment aspect (see Omnitainment ...

Transgender Activists

... Highly open-minded and inclusive, Zs are leading efforts for transgender equality and acceptance. Gen Ys helped make great strides as strong and vocal advocates for the gay community. Most states now allow gay marriage and the unprecedented open-mindedness Ys brought to the fore prompted the entertainment industry and marketers to feature more gay characters and same-sex couples in their content and advertising. With the battle for gay rights and representation having progressed significantly ...

Health Hackers

... . This is yet another example of how Ys are disrupting stagnant systems in an effort to bring them in-line with the modern era. EXPERT THOUGHTS ON HEALTH HACKERS My Millennial patients are demonstrating a profound initiative in managing their health and wellbeing. If a patient is suffering from an ailment, they have already googled the symptoms by the time we meet and have at least an educated guess of what’s going on in their bodies. This represents a shift in the way the patient used to view me, as ...

Portraits Of A Generation

... A snapshot of each generation, including who they are, what they value, and how brands should perceive them.To understand each generation and what matters most to them, we went straight to the source, asking Baby Boomers, Gen Xers, Gen Ys, and Gen Zs in the U.S. to tell us in their own words. The following Portraits Of A Generation offers a lens into each cohort, going beyond life stage to highlight their core values as well as their flaws, and what they think will define their generation ...

Where Young Adults Live: Now & In The Future

... A visual representation of where Gen Ys and Zs in the U.S. and UK live currently, and where they envision themselves living in five, 10, and 20 years.Young people today are more transient than previous generations, and their desire and willingness to move to new places is not merely due to life stage; we asked Gen Ys aged 22-34 and Gen Zs aged 14-21 in the U.S. and UK where they live now and where they want to be living in five, 10, and 20 years. As depicted in the visuals below, they are ...

The Generational Manifesto

... college, Gen Ys are delaying or opting out of marriage and parenthood, Gen Xers aren't preparing for retirement at the same rate as their predecessors, and Baby Boomers are reinventing what it means to be “old" as people are living longer than ever before. Understanding each generation, from how they look at the world to their motivations to their concerns, is key for brands to achieve relevancy and anticipate consumer behavior.How We Define GenerationsCassandra defines generations based on six key ...

The Urge To Splurge

... younger generations, these priorities start to shift, as Gen Ys prioritize spending on luxury food and experiences that allow them to enjoy their splurges in a highly social and shareable format. And while most members of this generation are not financially independent quite yet, Gen Zs’ splurges tend to be more aligned with categories that they can display for social currency, such as clothing and shoes that convey their personal visual brand online and IRL, a crucial component they carefully ...

Breaking Bad

... Boomers, Gen Xers, Gen Ys, and Gen Zs are Breaking Bad behaviors of the past as they embrace progressive social norms.Think how Boomers were the first to even consider the concept of divorce as a resolution for irresolvable marital strife, and how this went on to become a mainstream practice with Gen Xers; without the willingness of some Boomers to separate from their spouses, this practice wouldn't have been normalized by Xers. Think too of how Gen Ys started the delicate conversation about gender ...

The Monetization Generation

... what were deemed “adolescent” jobs, such as babysitting, mowing lawns, and delivering newspapers. Gen Ys took the more corporate route, with many preferring internships to pad their résumés and increase their chances of landing a job, but gaining experience was often of greater focus than money. Zs, however, have significantly more ways to earn an income than did previous generations of youth. Nearly nine in 10 Zs (88% in the UK and 86% in the U.S.) earn money in some way, and only about three in ...