598 results for '"gen y"'
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Macrotrends

To Your Heart's Content

... Young people today are overstimulated and burnt out, and they're seeking refuge in entertainment that allows them to disengage and recharge.Young people today are overstimulated and burnt out; they’re overwhelmed by work and school, bombarded by ads, and inundated with TV shows, video games, podcasts, and YouTube videos. And even as they're overstimulated, they have a difficult time enjoying downtime, often feeling like they could be doing something more productive. As a result, Ys and Zs are ...

Shop Talk

... Discover the differing retail preferences and habits of Boomers, Xers, Ys, and Zs.The retail landscape is undergoing an evolution, but brands who think online shopping is the only catalyst for these changes are missing crucial pieces of the puzzle. Generational differences among Baby Boomers, Gen Xers, Gen Ys, and Gen Zs create many layers for retailers to dissect and respond to, from the perception each generation has of shopping as an activity to the ways they prefer to go about doing it ...

Over Stimulation

... Youth experience near constant stimulation and struggle to find downtime, making it more important than ever for brands to position themselves as a solution and not add to the noise.In today's society, modern youth experience near constant stimulation. Between social media, work emails that come at all hours of the day and night, cell phone notifications, and the endless barrage of news, it can be difficult to carve out any mental space for quiet. On top of that, when Gen Ys and Zs actually do ...

For Your Entertainment

... bingeing content. In the U.S., 41% of Zs, 37% of Ys and Xers, and 29% of Boomers have binge-watched a TV show in the past year, while in the UK, 39% of Zs, 35% of Ys and Xers, and 16% of Boomers have reported doing so. Ys grew up with the advent of the Internet and Zs have never known a time without it, and these technologies have shaped their expectations for immediate gratification, especially when it comes to entertainment. And while Boomers and Xers characteristically possess more patience, having ...

Portraits Of A Generation

... A snapshot of each generation, including who they are, what they value, and how brands should perceive them.To understand each generation and what matters most to them, we went straight to the source, asking Baby Boomers, Gen Xers, Gen Ys, and Gen Zs in the U.S. to tell us in their own words. The following Portraits Of A Generation offers a lens into each cohort, going beyond life stage to highlight their core values as well as their flaws, and what they think will define their generation ...

Where Young Adults Live: Now & In The Future

... A visual representation of where Gen Ys and Zs in the U.S. and UK live currently, and where they envision themselves living in five, 10, and 20 years.Young people today are more transient than previous generations, and their desire and willingness to move to new places is not merely due to life stage; we asked Gen Ys aged 22-34 and Gen Zs aged 14-21 in the U.S. and UK where they live now and where they want to be living in five, 10, and 20 years. As depicted in the visuals below, they are ...

The Generational Manifesto

... college, Gen Ys are delaying or opting out of marriage and parenthood, Gen Xers aren't preparing for retirement at the same rate as their predecessors, and Baby Boomers are reinventing what it means to be “old" as people are living longer than ever before. Understanding each generation, from how they look at the world to their motivations to their concerns, is key for brands to achieve relevancy and anticipate consumer behavior.How We Define GenerationsCassandra defines generations based on six key ...

The Monetization Generation

... what were deemed “adolescent” jobs, such as babysitting, mowing lawns, and delivering newspapers. Gen Ys took the more corporate route, with many preferring internships to pad their résumés and increase their chances of landing a job, but gaining experience was often of greater focus than money. Zs, however, have significantly more ways to earn an income than did previous generations of youth. Nearly nine in 10 Zs (88% in the UK and 86% in the U.S.) earn money in some way, and only about three in ...

Surprise & Delight

... /Metropolitan Avenue subway station at the intersection of the L and G trains, a spot considered to be a nexus of hipness in NYC. - MYSTERY BOXES - As consumers continue to prize experiences on equal (if not greater) ground with material goods, they are increasingly intrigued by mystery purchasing opportunities. Retail offers featuring an unknown deal or a special, surprise product can provide the same type of thrill experienced in gambling or playing the lottery. Gen Y women’s e-tailer Modcloth ...

The Urge To Splurge

... younger generations, these priorities start to shift, as Gen Ys prioritize spending on luxury food and experiences that allow them to enjoy their splurges in a highly social and shareable format. And while most members of this generation are not financially independent quite yet, Gen Zs’ splurges tend to be more aligned with categories that they can display for social currency, such as clothing and shoes that convey their personal visual brand online and IRL, a crucial component they carefully ...