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Macrotrends

Multigenerational Marketing Tips

... Discover what Baby Boomers, Gen Xers, Gen Ys, and Gen Zs expect of brands across all industries, along with tips for implementation.Marketers can't take a one-size-fits-all approach to reach Baby Boomers, Gen Xers, Gen Ys, and Gen Zs since each cohort has different values, media consumption habits, and behaviors when it comes to brand loyalty, yet there are certain practices that brands need to employ to connect with all four generations. The following are must-haves for every brand today and ...

Defining Generations

... Boomers, Gen Xers, Gen Ys, and Gen Zs experienced as they grew up. Within each wheel, adjacent external values work together to inform their internal values. For example, the convergence of tech advancements, such as smartphones and tablets, and pop culture trends, such as the rise of YouTube stars and social media influencers, during Gen Zs' adolescence have informed their internal value as creators. With these wheels, brands across all verticals can develop a deeper knowledge of each generation and ...

Habits/Rituals: Impact On CPG

... Young people are making changes to their daily habits during the pandemic—some intentional and some forced—and these will have a significant impact on the CPG category.Young people are taking stock of their priorities. This includes reevaluating major life decisions, as well as smaller day-to-day habits—and these are combining to create significant disruption in the lives of Gen Zs and Millennials. After all, these younger generations are highly focused on betterment and self ...

Soloists

... young people know they need these moments to recharge, collect their thoughts, and experience pockets of calm in their highly connected and collaborative existences. With “always-on” lives in which they are constantly interacting with others, finding time alone is not only becoming more important to Gen Y and Gen Z, it’s also becoming a marker of maturity. It’s significant that these generations become confident enough in adulthood to be alone because, throughout their lives, they’ve always been ...

The Self-Improvement Revolution

... Gen Ys and Zs are placing increased focus on personal betterment across all aspects of their lives, creating a need for brands to engage with them around this deep motivation and help enhance individuals' improvement efforts. Self-betterment is increasingly top of mind to modern youth, emerging as a way of life that they're putting much of their time and money towards—and in turn, becoming an area that brands cannot ignore. Young generations' strong emphasis on improving themselves is ...

There's No Place Like Home(town)

... the community they grew up in, regardless of whether or not they actively depend on it. While youth overall have this particular affinity for the place they’re from, there are key differences as to why this is happening for Gen Ys and Gen Zs. For Ys, their hometown pride is another manifestation of their characteristically nostalgic behavior. Beyond embracing product and entertainment revivals, they’re displaying their nostalgia toward the community they grew up in and the simpler times associated ...

Making A Living

... Gen Ys and Zs are challenging established norms as they determine the role they want work to serve in their lives, and therefore, how much money they'll make and what type of house they can afford.When Gen Xers first entered the workforce, they generally had the same objectives when it came to work, finances, and home. They tended to focus on climbing the corporate ladder in order to make the most money to afford the biggest house they could. This was the norm, and people faced societal ...

Global Movie Trends

... level. One such institution is the seemingly-infinite expanse of technology that today’s youth are fully immersed in. Both Gen Y and Gen Z deeply depend on technology even as 35% of global youth are concerned about their privacy and security online; young people in China (49%), South Africa (47%), India (40%), and Mexico (40%) are even more concerned. Another 28% of young people around the world worry about how much information other people can see about them online. This jumps to 40% of youth in ...

The Customer Isn't Always Right

... brands could rate their customers. If people realized they were being ‘rated,’ they may improve their behavior rather than being rude or obscene. I wish lots of stores had the ability to do that. MAGGIE, 28, GABrands shouldn’t shy away from this responsibility that young consumers are laying at their doorstep. In fact, young adults are not only accustomed to feedback but are also desperate for it, and that includes feedback from peers, employers, and, yes, brands. As we found in our Gen Z report ...

Retail 2.0: Youth Outlook On Luxury

... , and even Gen Ys and Zs who aren’t making luxury purchases can follow activity in this space because movement within the luxury vertical is major media fodder. The industry has been opening up—albeit slowly)—for a while now, especially with the growth of social media, which has enabled luxury brands to showcase their runway shows, behind-the-scenes footage, and campaigns more readily than ever. Now that consumers have increased access to this information at their fingertips (and indeed ...