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Macrotrends

Supply & On Demand

... , they must embrace young people as their advocates, deliver on-demand, and provide them with tools to be their own programmers and promoters if they want their content to succeed in reaching Gens Y and Z.ACTION ITEMSYoung people expect not only digital services at home but also IRL venues to provide the entertainment they want when they want it. Movie theaters must evolve their model to meet this demand or lose out on young audiences migrating to nontraditional venues including restaurants and ...

Marketing Tips

... charity, Glad hosted the Glad to Give campaign, in which it offered free extra durable yellow bags specifically for donations. People were encouraged to fill up the bags with a different item each day for a month as part of the Give 31 in 31 Challenge. They could then find nearby organizations to come pick up their items via Glad’s websiteLevi’s Last holiday season, Levi’s partnered with Goodwill, enabling people to donate old clothes and shoes without having to leave home. People could print free ...

Race To Zero

... and various sayings in edible ink, such as “Sorry. Trays are still not edible.” and “The wrapper is edible. So if you eat it, you’re recycling. Sort of.” Rituals Personal care brand Rituals is encouraging consumers to bring in their empty bottles and containers to refill in-store instead of purchasing new ones. This service is offered for beauty products such as skin creams, home fragrances, washing soap, and dish soap.Ecovative Green Island, New York-based design firm Ecovative ...

(Pas)Sport

... , UKMore than one in 10 young adults in both the U.S. and UK report that they try to attend a local sporting event when traveling to other cities, including nearly four in 10 Trendsetters (36% in the U.S. and 35% in the UK) who do so, indicating that this is only poised to grow among the general population of young adults. Their tendency to see sports in a different place isn’t because they necessarily care about the home team or even the visiting team—or for that matter the sport on offer&mdash ...

MEtail

... Sculpteo, to have it manufactured, distributed, and sold to consumers. Platforms such as 3-D Burrito and Layer by Layer extend this model by allowing designers to sell files for individuals to 3-D print at home. While 3-D printing is still niche, we expect it to become commonplace in the future, enabling anyone with a product concept to become a merchant in a very real sense. All told, the MEtail trend signals a restructuring of the relationship between consumer and brand. Today, individuals not only ...

Healthography

... As wellness has become top of mind for Ys, they are increasingly prioritizing it in selecting where to live and travel. Gen Ys don’t see wellness as simply a sector of their lives; rather, it is their lifestyle, so it follows that they want their home and travel experiences to accommodate and reflect their efforts. Much as young consumers came to expect housing and hotels to use sustainable materials and resources, they’re now demanding that these same places cater to their wellbeing. As they ...

Office Space

... feel more alive and inviting. This behavior isn’t specific to stores that have food or drink establishments; it’s becoming more evident as brands update their store environments to better reflect young people’s longing for aspects of a home outside of where they live (see Open House). As retail atmospheres have become highly welcoming, lounge-like spaces, it’s only fitting that young people are beginning to regard them as open offices for their professional and personal pursuits.Gen Y’s new ...

Genre Trends

... when the case was reopened due to new circumstances.Law & Order: True Crime — The Menendez Murders Executive produced by Dick Wolf, known for six NBC crime and law enforcement-related shows including Chicago Fire and Law & Order: SVU, the new Law & Order: True Crime mini-series centers on the trial of Lyle and Erik Menendez. The Menendez brothers were sentenced in 1996 to life in prison for murdering their parents in their home in 1989, but claimed to have done so in self-defense due to ...

Money Talks

... money with potential partners from the beginning, weighing their financial compatibility before getting serious, and maintaining separate financial identities in relationships. We do discuss finances in relationships in my culture, and we think who earns more money should pay more bills, with no distinction of gender.CAMILLA, 29, BRAZILIn the past, coupling up meant gaining social security: generally a husband provided for his wife, and she, in turn, cared for him and their home. But today ...

Z DNA

... parents watch many of the same TV shows and movies, listen to the same music, play the same games, use the same devices, and sport the same brands. They feel comfortable in an adult world because they can relate to older generations so easily. This feeling is also compounded by the rise in multigenerational households. Zs have a unique upbringing in that it’s not uncommon for their older Y siblings to have moved back home and for them to live under the same roof as their grandparents—1 in 10 children ...