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Macrotrends

Marketing Tips

... These marketing directives and examples act as guidelines for engaging in social good. Youth believe brands have the power to improve the world, and expect them to demonstrate an authentic sense of social consciousness. In fact, 65% of American youth and 56% of British youth think that it’s companies, not their governments, that can make the biggest positive impact in the world. Below are tips for how your brand can participate in resolving local and global problems and guide individuals ...

Digital Trends

... via Foursquare-powered search, and follow the app’s advice on what shots to capture (e.g., interiors, entrée close-ups, friends socializing, etc.) and for what duration. The app then edits the raw footage into a polished one-minute reel. Tastemade has so far positioned itself as the go-to source for exclusively positive musings on favorite local spots. But we anticipate video’s greater potential as a review medium for all consumers, not only the culinarily inclined—an idea supported by the $10 ...

All The Feels

... intelligence INFORMED & ACTIVEA third of young people in the U.S., and two-thirds of Trendsetters, say that the coolest people their age are informed about what's going on in the world and are actually helping to make a difference in their local communities. This sentiment is lower in the UK, with about a quarter of Zs agreeing with these statements. However, UK Trendsetters are more than twice as likely as the general population of UK youth to say the coolest people their age are informed about world ...

Inside Out

... generation, being raised in a time which Christian ideas and influence are no longer dominating the world, this does not mean Zs are anti-religion. They’re expressing their interest in religion in nontraditional ways; rather than attending a weekly service at a local place of worship, they’re following religious and spiritual leaders on social media—approximately two in 10 Trendsetters in the U.S. and one in 10 in the UK do so, and the general population on social media will likely follow suit. As ...

Demo Real

... . This makes a cause feel both more personal and more widespread, driving them to take further action to improve the lives of their peers and society overall.For brands and marketers, the realization that young people value in-person protesting as much as digital activism presents an opportunity. They can engage consumers with local challenges and in-store events geared toward causes that align with the company’s corporate mission. Likewise, brands must move away from merely paying lip service ...

MEtail

... people’s MEtail tendencies will allow brands to innovate from the bottom up. While the notion of collaborating with potential competition may seem threatening, it nonetheless presents brands with new and valuable opportunities: to work with creative individuals, to build meaningful relationships with potential consumers, and to bring much-desired variety to their own product and service offerings. WHERE TO SELL PRODUCTS THAT YOU... - MAKE - Shoppe, an e-commerce platform launched by local deals ...

The State Of The Sub/Urban

... Loveland, CO. These shifts will help improve the quality of life in suburbs by giving residents more amenities within close proximity.Similarly, food halls housing local eateries under one roof, which have become a popular amenity in urban areas, are increasingly entering the suburbs. For instance, Revolution Hall is a new modern food hall in the Minneapolis suburb of Roseville, while Urban8 is one of such spaces in a suburb of Dallas. And as the U.S. food hall market is expected to triple its size by ...

ReLuxe

... unique experiences and one-off items (for me, art or vintage bikes) rather than off-the-shelf 'it' bags and shiny cars. That's a good thing for local shops and creators.OSCAR, 25, UKTapping the Transformation EconomyThis shift begs the question, if Y luxury is inclusive, is it still technically a luxury? After all, luxury has historically had an element of exclusivity, and if lofty prices and a “you can’t sit with us” mentality no longer apply, how do brands understand the mindset of the Y luxury ...

Genre Trends

... ;compete in a singing competition to help save a local businessman’s theater.Britney Although the singer has not authorized the creation of this Lifetime movie, Britney will cover both the personal and professional life of Spears, from her Mouseketeer days to her 2007 breakdown and on to her current Las Vegas residency. - 4. Prequels - The concept “new is always better” has been challenged lately as many youth are interested in rewatching content instead of seeking something entirely new and ...

Eco Chic

... instead. The company rescues fruit from local farms, slices them up, and air-dries them without adding any sugar. As approximately 40% of fresh fruit and vegetables don’t even make it to retailers in the UK, and the country’s food waste problem is only getting worse, Spare Fruits is making strides to reverse the epidemic.Trash Tiki Trash Tiki, a London-based cocktail pop-up founded by a bartender duo, is a global campaign to raise awareness about food loss in the hospitality industry. In Colombia, the ...