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Macrotrends

TasteMakers

... and ways of consuming food, and it's something I spend a lot of money on and enjoy sharing with people. ANA, 27, UKHAVE FOOD, WILL TRAVELAs youth regard their everyday exploration and consumption of food and beverages as an adventure rather than just a practicality, dining out has become the new travel. Although they love visiting different regions and countries, they can’t travel all the time. Yet, they’re able to flex their cultural curiosity and thirst for experiences through the food ...

Next Gen Brand Loyalty

... many other brands out there that they could potentially love even more, and they won’t know until they try.Young generations in particular are accustomed to having endless options across categories given their online access and their acceptance of the growing number of startups and direct-to-consumer brands that are disrupting industries and challenging established brands. Choosing to stick with brands that they know decreases from generation to generation. In the U.S., the majority of Boomers and ...

Living Experiments

... career, many see amassing Living Experiments as a lifelong passion. Even when they do choose to settle down and raise a family, they don’t see that as a reason to stop sampling from the cultural buffet that the world offers. A 29-year-old woman who declared her love of exploring new cultures added, “I want to find a way to do that with my family so I don’t have to choose between that and having children.” In fact, they take inspiration from the highly publicized stories of families who have done so ...

Robot Relations

... those terrible fake horror movies.RYAN, 13, U.S.ACTION ITEMSGrowing up with advanced technology has conditioned Zs to embrace A.I. as part of life. Create family-friendly products and services that leverage their love of A.I.-powered devices.As Zs prepare for the jobs of the future, having a high EQ and creative capacity will be increasingly aspirational. Emphasize such qualities in characters in entertainment and marketing initiatives. Zs are concerned with digital privacy. In order to ...

The New Age

... their husbands have fallen in love with each other and want to get married. The show, recently renewed for a second season, has found devoted fans among young viewers who’ve never even heard of 9 to 5.BETTY WHITE Former Golden Girl Betty White has found a second act in Hot in Cleveland and has gained a cult following among young adults. The 93-year-old actress even joined Instagram recently, amassing 33,000 followers during her first day on the platform.BILL MURRAY Bill Murray, currently aged 64 ...

Dollars For Change

... relief efforts. There’s even a growing number of apps that make discovering causes and giving a small donation part of one’s regular routine, mimicking the ease with which they browse their social feeds and like a post to show their support. Technology has broken down the barriers for donating as causes come to consumers’ personal devices where they’re sharing information and spending money already.Technology has the ability not only to facilitate small donations, but also to track them. I love ...

BrandCon

... an experience that's not centered around shopping or spending, but rather, learning and growing, along with people's shared passion for the particular brand. I would absolutely be interested in attending in-person educational experiences from brands. As much as I love the immediate access via cell phone in the comfort of my home, there’s nothing that compares to networking in person, feeling others’ energy, and building a real relationship. TERREL, 28, OHAs BrandCons are likely to attract ...

POP Trends

... youth voices. As reported in Publishers Weekly, prominent literary agents have declared that “real” stories are on the rise, in a direct countertrend to the fantasy themes that previously dominated the market. The early power of YA realism was demonstrated by John Green’s 2012 release The Fault in Our Stars, which tells the love story of two teens who meet at a cancer support group; the book debuted at #1 on The New York Times best-seller list, and the movie rights were quickly optioned by Fox ...

Nesting & Resting

... . Healing CrystalsThe healing gemstone industry is now a billion dollar business, with crystal sales soaring via online shops and physical outposts large and small. Specialty shops like holistic healing center Maha Rose in Brooklyn offer a range of healing crystals for the home, while mass retailers like Anthrolopolgie are also leveraging the love. Plant PowerHouse plants have long been celebrated for their ability to boost feelings of wellbeing while bringing life to a room, and the ...

Top Takeaways for Digital Marketers

... Tips and best practices for marketers looking to engage young consumers in the digital space.Digital media is no longer a new frontier. Today’s young consumers expect brands to be as savvy in their Web use as they are themselves—a lofty expectation, and one that demands more from brands than their mere presence across social media. Modern marketers are being asked to multitask; users want the brands they love to entertain them, educate them, communicate with them, reward them, and most of all ...