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Macrotrends

Zconomy

... think of a purchase as a long-term investment. Most of my ‘investments’ are clothing, so because my style doesn’t change with trends, I buy things that I know will fit with my style for a long time. I also love investing in clothing because, unlike technology where after a couple years whatever you bought is old and boring, classy clothing stays equally cool or gets cooler as time goes on. PRIYA, 17, WAYs created the sharing economy as a way to address their own unique insecurities surrounding ...

#Celebrate

... devoted to the fun, quirky things they love, including food, drinks, activities, and entertainment. While some of these rising occasions may seem goofy and arbitrary (e.g. National Hot Chocolate Day, Talk Like a Pirate Day, and May the Fourth), they serve a significant purpose, uniting young consumers through common interests. As such, these days feel more modern and personally relevant to them. Ys and Zs are invested in these occasions because they have elevated them to holiday status online and feel ...

Shop Talk

... their tech habits. Whether they get a text from a friend about a new product they love, receive an email blast from a store advertising a sale, or just scroll through social media and see all the brands tagged in their feed, the passive ability to find interesting items—and ones targeted directly at them, whether it’s by a friend’s recommendation or an algorithmic result based on the accounts they follow on social media—is another reason why shopping and buying are separate in youths ...

Robot Relations

... those terrible fake horror movies.RYAN, 13, U.S.ACTION ITEMSGrowing up with advanced technology has conditioned Zs to embrace A.I. as part of life. Create family-friendly products and services that leverage their love of A.I.-powered devices.As Zs prepare for the jobs of the future, having a high EQ and creative capacity will be increasingly aspirational. Emphasize such qualities in characters in entertainment and marketing initiatives. Zs are concerned with digital privacy. In order to ...

BrandCon

... an experience that's not centered around shopping or spending, but rather, learning and growing, along with people's shared passion for the particular brand. I would absolutely be interested in attending in-person educational experiences from brands. As much as I love the immediate access via cell phone in the comfort of my home, there’s nothing that compares to networking in person, feeling others’ energy, and building a real relationship. TERREL, 28, OHAs BrandCons are likely to attract ...

Living Experiments

... career, many see amassing Living Experiments as a lifelong passion. Even when they do choose to settle down and raise a family, they don’t see that as a reason to stop sampling from the cultural buffet that the world offers. A 29-year-old woman who declared her love of exploring new cultures added, “I want to find a way to do that with my family so I don’t have to choose between that and having children.” In fact, they take inspiration from the highly publicized stories of families who have done so ...

Nesting & Resting

... . Healing CrystalsThe healing gemstone industry is now a billion dollar business, with crystal sales soaring via online shops and physical outposts large and small. Specialty shops like holistic healing center Maha Rose in Brooklyn offer a range of healing crystals for the home, while mass retailers like Anthrolopolgie are also leveraging the love. Plant PowerHouse plants have long been celebrated for their ability to boost feelings of wellbeing while bringing life to a room, and the ...

Global Gaming Trends

... , offering two days of live music, workshops, speakers, and shops. The event is hosted by gamemusic.pl, which has been combining its love of games and music for more than a decade.  METAL GEAR in CONCERT Premiering in Japan this year before moving on to tour NYC, LA, and Paris, the METAL GEAR in CONCERT series by Symphony Orchestra performs music from the video game of its namesake, featuring video game singer Donna Burke and memorable video game moments projected on-screen.All ...

Set In (E)motion: The Guide to Gen Y Burnout

... knowledge rather than just turning on the TV to tune out her thoughts.I've been watching like a lot of good documentaries. I love good movies and stuff, but I realized I was watching a lot and not really retaining it. So I started to watch these documentaries and take notes. I try not to watch hours of stuff without it being a learning experience.RACHEL, 29, NYWe know that Ys are the self-betterment generation, a topic that Cassandra has explored in an entire dedicated report. Ys’ tendency towards self ...

Dollars For Change

... relief efforts. There’s even a growing number of apps that make discovering causes and giving a small donation part of one’s regular routine, mimicking the ease with which they browse their social feeds and like a post to show their support. Technology has broken down the barriers for donating as causes come to consumers’ personal devices where they’re sharing information and spending money already.Technology has the ability not only to facilitate small donations, but also to track them. I love ...