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Macrotrends

Free For All

... attitude of “work to live.” This generation has also witnessed the stress and burnout Ys are experiencing in the workforce and are likely to avoid getting to this point altogether. As each generation fills their free time with the things that they’re passionate about, brands across all categories can consider how to truly reach them through the activities they love. YS’ FREE TIME = PRODUCTIVITYWhile free time provides an opportunity to relax, Ys, who spurred the modern self-betterment movement, view it ...

The New Age

... their husbands have fallen in love with each other and want to get married. The show, recently renewed for a second season, has found devoted fans among young viewers who’ve never even heard of 9 to 5.BETTY WHITE Former Golden Girl Betty White has found a second act in Hot in Cleveland and has gained a cult following among young adults. The 93-year-old actress even joined Instagram recently, amassing 33,000 followers during her first day on the platform.BILL MURRAY Bill Murray, currently aged 64 ...

Life For Like

... important to her, such as body positivity. This past year, Lovato shared an unedited photograph of herself in a bikini that showed her cellulite with the hashtag #itscelluLIT. The singer, who has been candid about her history with an eating disorder and body dysmorphia, shared the photograph to give herself and other women permission to love and appreciate their bodies, despite prevailing beauty standards. The photo has amassed over 9.5 million likes. - BRANDS CREATING SPACE FOR OVERSHARING - Olay’s ...

POP Trends

... youth voices. As reported in Publishers Weekly, prominent literary agents have declared that “real” stories are on the rise, in a direct countertrend to the fantasy themes that previously dominated the market. The early power of YA realism was demonstrated by John Green’s 2012 release The Fault in Our Stars, which tells the love story of two teens who meet at a cancer support group; the book debuted at #1 on The New York Times best-seller list, and the movie rights were quickly optioned by Fox ...

Dollars For Change

... relief efforts. There’s even a growing number of apps that make discovering causes and giving a small donation part of one’s regular routine, mimicking the ease with which they browse their social feeds and like a post to show their support. Technology has broken down the barriers for donating as causes come to consumers’ personal devices where they’re sharing information and spending money already.Technology has the ability not only to facilitate small donations, but also to track them. I love ...

Robot Relations

... those terrible fake horror movies.RYAN, 13, U.S.ACTION ITEMSGrowing up with advanced technology has conditioned Zs to embrace A.I. as part of life. Create family-friendly products and services that leverage their love of A.I.-powered devices.As Zs prepare for the jobs of the future, having a high EQ and creative capacity will be increasingly aspirational. Emphasize such qualities in characters in entertainment and marketing initiatives. Zs are concerned with digital privacy. In order to ...

Top Takeaways for Digital Marketers

... Tips and best practices for marketers looking to engage young consumers in the digital space.Digital media is no longer a new frontier. Today’s young consumers expect brands to be as savvy in their Web use as they are themselves—a lofty expectation, and one that demands more from brands than their mere presence across social media. Modern marketers are being asked to multitask; users want the brands they love to entertain them, educate them, communicate with them, reward them, and most of all ...

Next Gen Brand Loyalty

... many other brands out there that they could potentially love even more, and they won’t know until they try.Young generations in particular are accustomed to having endless options across categories given their online access and their acceptance of the growing number of startups and direct-to-consumer brands that are disrupting industries and challenging established brands. Choosing to stick with brands that they know decreases from generation to generation. In the U.S., the majority of Boomers and ...

The Sexual Mehvolution

... . After all, young people have not been shaped by porn and pressure alone, but also by progressive parents, tolerant peers, and a collective cultural fabric that celebrates love and triumph over adversity. Given their inherent optimism, they’re evolving sexual norms to meet their needs rather than throw in the towel. Since they’re comfortable in their role as consumers of sexual content, they’re treating sex, in many ways, like a consumer product. Two trends related to consumption&mdash ...

BrandCon

... an experience that's not centered around shopping or spending, but rather, learning and growing, along with people's shared passion for the particular brand. I would absolutely be interested in attending in-person educational experiences from brands. As much as I love the immediate access via cell phone in the comfort of my home, there’s nothing that compares to networking in person, feeling others’ energy, and building a real relationship. TERREL, 28, OHAs BrandCons are likely to attract ...