308 results for '"marketing"'
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Macrotrends

Parental Advisory

... rather are filling the role of advisor for their kids; at the same time, children are less naive and pliable when it comes to marketing and are, in fact, savvy consumers in their own right and contributing to family choices. Companies can no longer court parents and kids as distinct segments; instead they need to consider the whole family, because all members have a say in what they buy and use.ACTION ITEMSAvoid campaigns that market to parents and children with separate or distinct messages ...

No Joy in Division

... ). However, exposure to extreme polarization can leave youth feeling burned out, thus giving brands an ideal opportunity to offer an oasis of neutrality by, again, educating consumers on the issue in general, instead of taking sides.Brands that react calmly and with agility amidst the chaos will prevail. Those who rise above paralysis, promptly pivoting their product and marketing strategies, will deepen loyalty among existing consumers and engage new audiences. Brands cannot just speak to their own ...

To Your Heart's Content

... , painters tape being carefully pulled and ripped. “Seasoned DIYers will recognize the satisfying soundtrack of the painting process," says Jodi Allen, chief marketing officer at Behr. Architectural Digest noted the therapeutic qualities of painting, adding that this video provided some of the calming features without having to put in all the work.BRAND IMPLICATIONS:INSIGHT: Ys and Zs are gravitating toward contentless content that's often dialogue-free in order to help them relax.RECOMMENDATION: Brands ...

Global Gaming Trends

... classic game show vibe with live streaming and mobile gaming. Occurring three times a day, the host reads a series of 12 multiple-choice questions and anyone who answers all 12 correctly walks away with a chunk of the prize.Loco Within a month of its launch, India-based Loco reached 20,000 active users without spending money on marketing. The live trivia game’s popularity has grown mostly by word of mouth and the draw of its host, Gaurav Kapur, known for hosting Premier League show ...

Social Studies

... A look at the usage trends currently taking shape on the social platforms most relevant in young consumers' lives.For today’s marketers, studying up on the ever-shifting social media landscape is a mandatory assignment. Our Social Studies guide advances beyond the fundamentals, helping you to familiarize yourself with new trends and features across users’ favorite platforms, and the latest and greatest in social media marketing. FACEBOOK The biggest news circulating about Facebook of late is ...

Single Inclusive

... alone. And, while not quite as blatant in its offensiveness, many brands, too, are guilty of perpetuating singlism. Marketing that’s targeted to families and marrieds is ubiquitous, but few initiatives speak to singles other than those that assume they are looking to couple up. “I feel like marketers assume that because I am single I am constantly seeking a mate, when in fact I am making the choice to be single. I think that brands need to address that I have disposable income and am ready to ...

Glutton Goals

... regard “natural” forms of sugar, like fructose found in fruit juice, as healthy even though the effects on the body are largely the same as soda. So, while they’ll avoid taboo beverages like soda and frowned-upon fast food restaurants like McDonald’s, they’re by no means health nuts; only 32% of Zs in the U.S. and 27% in the UK are making efforts to eat healthier. To wit, Doritos and Oreos rank among the brands they deem coolest. While clever marketing from these brands plays a role in this ...

The Sexual Mehvolution

... Soul). Moving forward, marketers will need to question the adage that “sex sells” as the concept of sexiness is shifting. ACTION ITEMS As sex and nudity become less taboo, explicit images and messaging lose their power. Therefore, reconsider overtly sexualized content or marketing and instead focus on tapping into more pressing Gen Y desires, like ambition and recognition. In cases where sexual content or marketing is relevant, focus less on the forbidden elements of desire and more on ...

The Parent Trap

... world. Besides having too many choices and too much stuff, modern parents are overwhelmed that too much is happening at any given movement, causing them to feel stretched thin. In addition to stepping back from the abundance of parenting conversations and marketing, they’re seeking to slow down and focus on what really matters: their family. They want to be more present as parents by eliminating some of the outside influences. Being surrounded by physical items doesn’t enhance their relationship ...

The Gender Landscape

... 2013), perhaps the first generation to come of age under parents who consciously resist the gender dichotomy visible in most children’s products. But older Zs and Ys, too, are consciously reacting against gender-targeted marketing, expressing a preference, instead, for gender-neutral and unisex goods and experiences. The Debranded mentality (Cassandra S/S 2013) strongly applies to young people’s perception of gendered products; they want to personally define the items they purchase through their ...