308 results for '"marketing"'
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Macrotrends

weCommerce

... ;to the weCommerce marketplace is a skill for which they demonstrate a particularly high caliber of talent. Having grown up during the advent of social media, Ys and Zs are natural marketers. After all, most have created personal brands that live online in order to “sell” themselves in various situations, from social and romantic to professional and academic. It follows, then, that they are inherently adept at branding and marketing their possessions to their peers, for example the erstwhile ...

Global Gaming Trends

... classic game show vibe with live streaming and mobile gaming. Occurring three times a day, the host reads a series of 12 multiple-choice questions and anyone who answers all 12 correctly walks away with a chunk of the prize.Loco Within a month of its launch, India-based Loco reached 20,000 active users without spending money on marketing. The live trivia game’s popularity has grown mostly by word of mouth and the draw of its host, Gaurav Kapur, known for hosting Premier League show ...

Parenting In Partnership

... trend.ACTION ITEMSConsider developing products and services that can be used and shared among groups of moms and dads who will use them collectively.Try expanding marketing messages to ensure they are relevant to childless adults, such as family friends, PANKS, and other relatives, who are taking a more active role in childcare and rearing.For brands with physical spaces, consider how to make areas more comfortable and accommodating for the new extended family that includes a range of adult friends.Ensure ...

Parental Advisory

... rather are filling the role of advisor for their kids; at the same time, children are less naive and pliable when it comes to marketing and are, in fact, savvy consumers in their own right and contributing to family choices. Companies can no longer court parents and kids as distinct segments; instead they need to consider the whole family, because all members have a say in what they buy and use.ACTION ITEMSAvoid campaigns that market to parents and children with separate or distinct messages ...

Glutton Goals

... regard “natural” forms of sugar, like fructose found in fruit juice, as healthy even though the effects on the body are largely the same as soda. So, while they’ll avoid taboo beverages like soda and frowned-upon fast food restaurants like McDonald’s, they’re by no means health nuts; only 32% of Zs in the U.S. and 27% in the UK are making efforts to eat healthier. To wit, Doritos and Oreos rank among the brands they deem coolest. While clever marketing from these brands plays a role in this ...

15 Minutes Of Fandom

... young people to mix and match cultures—and brands—to create their own unique spin, rather than trying to encourage them to go “all in” on their brand or its lifestyle. BRAND IMPLICATIONSYoung people don’t want to be branded head-to-toe. Rethink how you show your brand in marketing and advertising, demonstrating that it is versatile and can fit with any unique individual’s identity.Aid young people’s mix-and-match habit when it comes to brands. Embrace adjacent brands as an aid to youth ...

Go Big Or Go Home

... by bringing passengers to unknown destinations. Brands stand to benefit from youth's longing for experiences that are particularly memorable, unique, and epic. While the burgeoning "Go Big Or Go Home" outlook challenges brands to get more creative with their marketing activations and experiences, Ys and Zs are highly engaged when brands deliver upon such and are apt to feel more fulfilled by the brand and share their experience with friends. In fact, 71% of young people in the U.S. and 69 ...

The Age Of Innocence

... evolved, brands need to recognize these significant changes and accurately reflect them in their marketing and advertising. Portraying an image of how one’s brand can lead to wild nights out is off-putting and alienating to modern young adults who look for something more meaningful from their time with others. Instead, brands should be thinking about how they can facilitate the new nightlife. Some are sponsoring adult summer camps, as Shock Top has done with Camp No Counselors, while a few others have ...

Social Studies

... A look at the usage trends currently taking shape on the social platforms most relevant in young consumers' lives.For today’s marketers, studying up on the ever-shifting social media landscape is a mandatory assignment. Our Social Studies guide advances beyond the fundamentals, helping you to familiarize yourself with new trends and features across users’ favorite platforms, and the latest and greatest in social media marketing. FACEBOOK The biggest news circulating about Facebook of late is ...

Know It Alls

... to keep up with everything at all times, brands can streamline information to present to young consumers, whether it be in print, online, or at an immersive event like a BrandCon. When it comes to entertainment, 58% of Trendsetters in the U.S. and 52% in the UK prefer it to be educational instead of mindless, which is of note even for non-entertainment brands when considering marketing and advertising efforts. Additionally, just as young consumers are shrugging off labels, preferring to be ...