308 results for '"marketing"'
Filter by:

Macrotrends

To Your Heart's Content

... , painters tape being carefully pulled and ripped. “Seasoned DIYers will recognize the satisfying soundtrack of the painting process," says Jodi Allen, chief marketing officer at Behr. Architectural Digest noted the therapeutic qualities of painting, adding that this video provided some of the calming features without having to put in all the work.BRAND IMPLICATIONS:INSIGHT: Ys and Zs are gravitating toward contentless content that's often dialogue-free in order to help them relax.RECOMMENDATION: Brands ...

Parenting In Partnership

... trend.ACTION ITEMSConsider developing products and services that can be used and shared among groups of moms and dads who will use them collectively.Try expanding marketing messages to ensure they are relevant to childless adults, such as family friends, PANKS, and other relatives, who are taking a more active role in childcare and rearing.For brands with physical spaces, consider how to make areas more comfortable and accommodating for the new extended family that includes a range of adult friends.Ensure ...

Parental Advisory

... rather are filling the role of advisor for their kids; at the same time, children are less naive and pliable when it comes to marketing and are, in fact, savvy consumers in their own right and contributing to family choices. Companies can no longer court parents and kids as distinct segments; instead they need to consider the whole family, because all members have a say in what they buy and use.ACTION ITEMSAvoid campaigns that market to parents and children with separate or distinct messages ...

Global Gaming Trends

... classic game show vibe with live streaming and mobile gaming. Occurring three times a day, the host reads a series of 12 multiple-choice questions and anyone who answers all 12 correctly walks away with a chunk of the prize.Loco Within a month of its launch, India-based Loco reached 20,000 active users without spending money on marketing. The live trivia game’s popularity has grown mostly by word of mouth and the draw of its host, Gaurav Kapur, known for hosting Premier League show ...

Social Studies

... A look at the usage trends currently taking shape on the social platforms most relevant in young consumers' lives.For today’s marketers, studying up on the ever-shifting social media landscape is a mandatory assignment. Our Social Studies guide advances beyond the fundamentals, helping you to familiarize yourself with new trends and features across users’ favorite platforms, and the latest and greatest in social media marketing. FACEBOOK The biggest news circulating about Facebook of late is ...

Glutton Goals

... regard “natural” forms of sugar, like fructose found in fruit juice, as healthy even though the effects on the body are largely the same as soda. So, while they’ll avoid taboo beverages like soda and frowned-upon fast food restaurants like McDonald’s, they’re by no means health nuts; only 32% of Zs in the U.S. and 27% in the UK are making efforts to eat healthier. To wit, Doritos and Oreos rank among the brands they deem coolest. While clever marketing from these brands plays a role in this ...

Single Inclusive

... alone. And, while not quite as blatant in its offensiveness, many brands, too, are guilty of perpetuating singlism. Marketing that’s targeted to families and marrieds is ubiquitous, but few initiatives speak to singles other than those that assume they are looking to couple up. “I feel like marketers assume that because I am single I am constantly seeking a mate, when in fact I am making the choice to be single. I think that brands need to address that I have disposable income and am ready to ...

The Parent Trap

... world. Besides having too many choices and too much stuff, modern parents are overwhelmed that too much is happening at any given movement, causing them to feel stretched thin. In addition to stepping back from the abundance of parenting conversations and marketing, they’re seeking to slow down and focus on what really matters: their family. They want to be more present as parents by eliminating some of the outside influences. Being surrounded by physical items doesn’t enhance their relationship ...

The Sexual Mehvolution

... Soul). Moving forward, marketers will need to question the adage that “sex sells” as the concept of sexiness is shifting. ACTION ITEMS As sex and nudity become less taboo, explicit images and messaging lose their power. Therefore, reconsider overtly sexualized content or marketing and instead focus on tapping into more pressing Gen Y desires, like ambition and recognition. In cases where sexual content or marketing is relevant, focus less on the forbidden elements of desire and more on ...

15 Minutes Of Fandom

... young people to mix and match cultures—and brands—to create their own unique spin, rather than trying to encourage them to go “all in” on their brand or its lifestyle. BRAND IMPLICATIONSYoung people don’t want to be branded head-to-toe. Rethink how you show your brand in marketing and advertising, demonstrating that it is versatile and can fit with any unique individual’s identity.Aid young people’s mix-and-match habit when it comes to brands. Embrace adjacent brands as an aid to youth ...