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Macrotrends

Cultural Diplomats

... is another less altruistic force at play: travel and hosting allows them to enhance their “brand me” by providing share-worthy stories and content. For GYs, average is not enough. Unique foods, fashion, scenery, and experiences don’t just help them grow culturally—they help them stand out in the ceaseless stream of status updates. Brands that provide outlets and resources for achieving these dual needs will be poised to build consumer loyalty. ...

Live, Not Buy: Gen Z Activism

... citizen, as well as 6 in 10 youth in the UK (63% of Ys and 61% of Zs). U.S. Zs are the most likely cohort to feel this sense of responsibility. This presents a white space for brands to play in. What is an issue that your brand can get behind, and how can you provide omnichannel educational content on that topic that can help enrich your consumers’ knowledge? While brand activism implies going against the grain, education is more like truth-telling to Zs, and it’s a great way to capture youth’s ...

The Omniculturals

... opportunity to learn about and explore other cultures has trained Ys to think globally; they aren’t constrained by borders, whether real or imagined. Through the rise of streaming media, Ys around the world watch the same TV shows, listen to the same music, read the same blogs, play the same games, and experiment with the same tutorials on YouTube. They’re united by these experiences, and are accustomed to sharing and discussing their opinions and reactions with peers across the globe. This reality has ...

(A)social Skills

... because I don’t like to keep people waiting. I think that’s kind of mean.” Services are emerging as a solution to such gaffes that provide away messages for smartphones much like “out-of-office” notifications do for emails. These allow Zs to remain part of a conversation and maintain an air of social nicety even when temporarily unavailable. Conversely, ignoring someone can be used as a power play, so Zs are also gravitating towards apps and platforms that indicate when their messages have been read ...

Global Digital Trends

... account during the release of its Cruise 2019 collection in Paris. The avatar’s Instagram feed features photographs of her wearing luxury clothing by brands such as Versace, Giambattista Valli, and Jeremy Scott.Alex Hunter Game developer EA Sports has created a virtual soccer star, Alex Hunter, ahead of the release of the new FIFA 18 game for Playstation 4. Players have the option to play as Alex, who signs a deal with Coca-Cola and shoots a commercial in one of the game’s scenes. MAGIC OF ...

Genre Trends

... supposed brainwashing.Green River Killer Michael Sheen, star of Masters of Sex, will write, star in, and direct Green River Killer. The movie will be adapted from the graphic novel Green River Killer: A True Detective Story, created by Jeff Jensen, son of detective Tom Jensen, who hunted and eventually caught the Green River killer after two decades. Sheen will play the role of serial killer Gary Ridgway.Denise Brown true crime series Denise Brown, sister of Nicole Brown Simpson, who testified ...

Alt Pay

... the larger trends taking place across the Alt-Pay space. NEW WAYS TO PLAY - ALL-IN-ONE PAYMENT CARDS - Digital cards will soon offer an all-in-one alternative to carrying multiple debit, credit, gift, and loyalty cards. Coin met its Kickstarter goal of $50K in a mere 40 minutes, and is now accepting pre-orders for its all-in-one credit card solution.Amazon has filed a patent for a “dynamic payment card” that is programmable to access multiple accounts from banks and credit card companies, as ...

Open House

... kitchens they can rent to play host for a few hours. Such spaces are popping up across the globe; Umami Concepts is a rentable “kitchen studio” in Hong Kong that helps offset the city’s tiny apartments, and The Kitchen Table in NYC is a combination kitchen, dining room, and living space where clients can cook or simply socialize. Even when Ys are traveling, they’re looking to feel at home. Peer-to-peer services, such as Airbnb and Couchsurfing, allow them to stay in people’s spare rooms instead of less ...

Real Time+

... commercials, McDonald’s created a companion game app for the introduction of a line of smoothies in Sweden. When its commercial aired, viewers could open the app to play along in real time for the chance to win a free drink, with winners revealed at the end of the commercial break. - REACH THEM ONE-ON-ONE - Building on the success of its “Wouldn’t It Be Yummy” jingle for the 2014 Do Us A Flavor campaign, Lay’s capitalized on the Twitter conversation bubbling up about the chip flavors people wanted the ...