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Macrotrends

The New Social Norms

... lives, they're devoting a portion of it to networking. As they see it, it's strategic to (Net)Work Hard, Play Hard simultaneously, since this allows them to hang out with others who have a shared interest and it helps them progress in their careers. In doing so, they're being purposeful about forming friendships that can help them personally.ME TIME VS. WE TIMEIn seeking fewer, quality friendships and interactions and more purposeful social experiences, young adults are striving to create a better ...

(A)social Skills

... because I don’t like to keep people waiting. I think that’s kind of mean.” Services are emerging as a solution to such gaffes that provide away messages for smartphones much like “out-of-office” notifications do for emails. These allow Zs to remain part of a conversation and maintain an air of social nicety even when temporarily unavailable. Conversely, ignoring someone can be used as a power play, so Zs are also gravitating towards apps and platforms that indicate when their messages have been read ...

Extracurriculars

... strategies like personalized curriculum, one-on-one sessions, and rearranging traditional classroom settings.While the education system is slowly evolving to better meet young people’s expectations for personalized learning, all brands can play a role in helping young people improve through lifelong learning by providing the classes, resources, new information, and mentorship they crave. YouTube has led the way in this regard, and it’s often lauded in focus groups for its educational value. As a 26-year ...

Alt Pay

... the larger trends taking place across the Alt-Pay space. NEW WAYS TO PLAY - ALL-IN-ONE PAYMENT CARDS - Digital cards will soon offer an all-in-one alternative to carrying multiple debit, credit, gift, and loyalty cards. Coin met its Kickstarter goal of $50K in a mere 40 minutes, and is now accepting pre-orders for its all-in-one credit card solution.Amazon has filed a patent for a “dynamic payment card” that is programmable to access multiple accounts from banks and credit card companies, as ...

Open House

... kitchens they can rent to play host for a few hours. Such spaces are popping up across the globe; Umami Concepts is a rentable “kitchen studio” in Hong Kong that helps offset the city’s tiny apartments, and The Kitchen Table in NYC is a combination kitchen, dining room, and living space where clients can cook or simply socialize. Even when Ys are traveling, they’re looking to feel at home. Peer-to-peer services, such as Airbnb and Couchsurfing, allow them to stay in people’s spare rooms instead of less ...

Genre Trends

... supposed brainwashing.Green River Killer Michael Sheen, star of Masters of Sex, will write, star in, and direct Green River Killer. The movie will be adapted from the graphic novel Green River Killer: A True Detective Story, created by Jeff Jensen, son of detective Tom Jensen, who hunted and eventually caught the Green River killer after two decades. Sheen will play the role of serial killer Gary Ridgway.Denise Brown true crime series Denise Brown, sister of Nicole Brown Simpson, who testified ...

Global Digital Trends

... account during the release of its Cruise 2019 collection in Paris. The avatar’s Instagram feed features photographs of her wearing luxury clothing by brands such as Versace, Giambattista Valli, and Jeremy Scott.Alex Hunter Game developer EA Sports has created a virtual soccer star, Alex Hunter, ahead of the release of the new FIFA 18 game for Playstation 4. Players have the option to play as Alex, who signs a deal with Coca-Cola and shoots a commercial in one of the game’s scenes. MAGIC OF ...

Live, Not Buy: Gen Z Activism

... citizen, as well as 6 in 10 youth in the UK (63% of Ys and 61% of Zs). U.S. Zs are the most likely cohort to feel this sense of responsibility. This presents a white space for brands to play in. What is an issue that your brand can get behind, and how can you provide omnichannel educational content on that topic that can help enrich your consumers’ knowledge? While brand activism implies going against the grain, education is more like truth-telling to Zs, and it’s a great way to capture youth’s ...

Real Time+

... commercials, McDonald’s created a companion game app for the introduction of a line of smoothies in Sweden. When its commercial aired, viewers could open the app to play along in real time for the chance to win a free drink, with winners revealed at the end of the commercial break. - REACH THEM ONE-ON-ONE - Building on the success of its “Wouldn’t It Be Yummy” jingle for the 2014 Do Us A Flavor campaign, Lay’s capitalized on the Twitter conversation bubbling up about the chip flavors people wanted the ...