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Macrotrends

For Love And Money

... industries (44%), earn recognition and awards (29%) and receive regular promotions (28%). Which of the following, if any, would you need in order to feel complete or fulfilled in your work life? A high salary | Being respected in the industry | Making a difference in the world | Being well-liked by colleagues | Recognition /awards | Regular promotions | Having a prestigious job title An active social life through work | Having people report to me | Business travel | Running the company ...

Mom Focus

... .)EMPLOYMENTWorking moms (total): 70% Work part-time: 30%Work full-time: 40%Non-working moms: 30% MARITAL STATUSMarried: 62%Not married: 38%NUMBER OF CHILDREN UNDER 18 IN HOUSEHOLDOne: 37% Two: 37%Three: 17%Four or more: 9%We also utilized our Cassandra Speaks online community for the qualitative research used in this report. The research was conducted among a panel of Gen X and Gen Y moms between the ages of 18 and 45. These mom panels were active from May to August 2011.In the report, Gen Y (18-30 years old ...

Global Gaming Trends

... standing. As reported in our Game Changers report, three-quarters of young people in the U.S. and UK already consider eSports a “real sport,” and the cultural impact of games like Fortnite help propel this view even further. It’s not just playing such games that gets young people excited, either; 20% of global youth have attended a live eSports/video game competition in the past year and 42% have not attended, but are interested in attending in the future. Young people in Indonesia (56%), Brazil (49 ...

Show Me Love

... third buy themselves presents, including 41% of U.S. youth. Moreover, as young people are increasingly comfortable spending time alone in public (see Soloists), two in 10 report that they take themselves out on dates. This is especially the case in South Korea where 52% of youth say they do so, and least likely in Japan where only 5% take themselves on dates.Which of the following is true for you? I buy myself presents | I take myself out on dates I buy myself presents | I take myself out on ...

The Sexual Mehvolution

... Pornography consumption has come a long way since the days of sneaking Playboys and scrambled Cinemax. Ys are the first generation to come of age with the ability to access a cornucopia of sexual scenarios via the Internet, making porn an easy (though perhaps unwarranted) scapegoat for their current sexual frustrations. 54% of global youth report having watched it, including 64% in the U.S., where viewership is second only to Brazil (67%). For many, explicit online content marks some of their earliest ...

Modern Love

... demand a closer look. From shifting social mores and complex questions of sexual identity to changing gender roles and evolving outlooks on marriage, the landscape of love and romantic relationships is in flux. This report explores these changes and more, charting the course of what dating and relationships look like among global youth today. Romantic Outlook Young people around the world have grown up largely optimistic and idealistic, and true to this nature, the majority (74%) believes they can ...

Well at Work

... housekeeping, extended learning classes, and on-demand concierge services to appeal to their Off-Roading (The Cassandra Report, Spring/Summer 2013) approach to their careers. Now, as wellness becomes a higher priority in their lives, we’re likewise seeing a rising desire for health-related perks such as nutritious snacks, catered meals, and on-site gyms and exercise classes. To some employers, such offerings might seem like a product of Millennial entitlement, but in their “always on” world where the line ...

Omnitainment

... forms but typically looks like a brand-created web series or promotional stories in magazines or on websites. Such content is catching on with young consumers (57% in the U.S. and 55% in the UK report having watched it), as evidenced by the early success of Chipotle’s “The Scarecrow,” a satirical animated video condemning big agriculture that is still garnering views from youth. A 21-year-old man in Cassandra’s qualitative research explained the spot’s appeal: “Chipotle created the coolest ...

On/Off

... Young consumers expect retailers to implement a wholly integrated view of their marketing, services, and access points.Generations Y and Z, having grown up with a mouse—and now, a touchscreen—in hand, do not view their online activities as distinct from their offline experiences. As explored in our WWW macro trend (Cassandra Report, Fall/Winter 2012), their mindset is such that online and offline endeavors are of equal merit. Hence, they’ve come to expect brands and companies to deliver ...

Mixed Emotions

... especially hard and leave me drained mentally, physically, and emotionally—so anything that could help me better regulate my emotion health would be welcomed.MAGGIE, 24, TXJust as schools are taking steps to ensure students receive support for their emotional health, employers need to provide a supportive environment for Gen Ys and Zs in the workplace. In our Self Made Report, we explored how young professionals are increasingly seeking an office environment that mimics that of a college ...