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Macrotrends

Global Gaming Trends

...  Fortnite player at 13 years old. The UK-born Gen Z recently signed with Team Secret to form its first Fortnite team. While his parents are supportive of his new career, Mongraal still has a gaming curfew and has to put down his controller after 9pm, which may be why his gaming hasn’t affected his grades in school. Mongraal has been an avid gamer since his tween years, starting around age 8 with Call of Duty.Daequan Recently signed to Team Solo Mid ...

PREPAREnting

... subjects of school shootings or war with their children. They’re willing to bear the awkward or fearful moments because it lets them guide their children’s opinions before someone else does so. Of course, parents admit they don’t always have the answers, but they are working through questions together with their kids so they both can better understand the rapidly changing world and align on important values. The rate at which the world is changing is another factor that affects modern parents. The ...

Future Of Entertainment

... drawbacks of living in a digital world. Searching In the new film Searching, actor John Cho plays David Kim, the father of a 16-year-old girl who goes missing. His search takes him to his daughter’s social media pages where he begins to piece together clues about his daughter’s whereabouts. The film is told entirely on a computer screen.Eighth Grade Eighth Grade tells the story of Kayla, a 13-year-old student, as she navigates the highs and lows of her last year of middle school. Kayla uses YouTube to ...

Glutton Goals

... -demand delivery service Postmates to frantically order Cinnamon Toast Crunch, while others described rushed trips to 7-Eleven after school to buy processed snacks. In the past, a teen might have rebelled against a parent who didn’t let them have junk food in the house by gulping down soda and chips in their dorm as soon as they gained independence, but for Zs, there’s less need for revolt. Since they’re highly educated about food and beverages, their parents turn to them for input on grocery shopping ...

All In Good Time

... all” to make your life complete? A job I enjoy doing | Financial security | Owning a home | Owning a car | College education | Ability to travel | Living on my own | A lot of good friends | Children | Getting married | Ability to make the world a better place | High school education | Flexible schedule | Being very wealthy | Advanced degree | Owning my own business | Being famous YOU CAN ALWAYS GET WHAT YOU WANT Young people today are extremely optimistic. Even though 75% say they ...

The Fail

... curriculum in school, and failure is celebrated as the result of trying something very challenging. And unlike Ys, their parents and mentors don’t shield them from the effect but encourage them to use it to improve. As a result, Zs perceive failure as a regular, “no big deal” sort of occurrence, which helps them cope with all the times they get it wrong. Nearly four in 10 Zs note that they see failure as an opportunity to try again. Whereas Ys tend to register failure as a bleak sign of no return, Zs ...

BMS Takeaways

... that promotes wellness among peers. The Dick’s Sporting Goods ad, “Choices: Who Will You Be?,” addresses how even though it’s hard for women to find time for fitness amidst their busy lives, they’re making it a priority for themselves and for others, especially if they have kids. For example, a young mom jogs on a treadmill while listening to her baby monitor while another runs to pick up her son from school rather than drive. See how Dick’s reflects women’s commitment to wellness. - MAKE WELLNESS ...

Go Big Or Go Home

... is compounded as young people don't have to feel that they're missing out on social time when staying home since many are living with roommates for a longer period of time, they have a highly social culture at work (see School Of [Work]Life), and they're always connected to their friends digitally. In fact, with so much socializing, there's a greater need to check out when they aren't going big, and they crave opportunities to simply be alone (see DND [Do Not Distress]).With modern youth's ...

Z DNA

... this generation were in kindergarten when 9/11 happened, giving them a highly realistic outlook. Terrorism, war, school shootings, and economic hardship have always been the norm, forcing them to grow up at a faster rate. While their upbringing may sound bleak, it hasn’t made them afraid or pessimistic. Instead, they’re more informed and practical from a young age. Zs are innately cautious about money, and being able to support themselves and their families will be their main goal after having seen ...

Global Y Dream

... urban centers for school and work, leaving behind their parents. The dissolution of the traditional family means that GYs rely on friends, significant others, and even their social networks to provide emotional stability. As it is less common for GYs to grow up in traditional two-parent households, they are continuing to redefine what family means. Rather than seeking conventional relationships that culminate in early marriage, they are choosing to stay single, focusing on their personal growth ...