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Macrotrends

The Sexual Mehvolution

... to more pressing concerns, such as getting ahead at school and work, socializing with friends and family, and devoting energy to passion projects and hobbies. What’s more, growing up amid narratives that have focused on the unfavorable consequences of sex, like STDs and unwanted pregnancies, has made them more anxious about the act than were their predecessors. Recent concerns over consent are adding a new layer of stress, as are other factors unique to their generation. DIGITAL PORNUCOPIA ...

Top Takeaways for Digital Marketers

... answers to educators and experts via real-time video Q&A. In response to the rising popularity of MOOCs, some brands have been offering their own versions of massive open online courses. Bank of America teamed up with Khan Academy to offer a series of courses on personal finance through the Better Money Habits microsite. In partnership with Skillshare, Levi’s opened The School of MakeOurMark, which features a collection of how-to videos on a range of creative skills. Google helped higher ...

Glutton Goals

... -demand delivery service Postmates to frantically order Cinnamon Toast Crunch, while others described rushed trips to 7-Eleven after school to buy processed snacks. In the past, a teen might have rebelled against a parent who didn’t let them have junk food in the house by gulping down soda and chips in their dorm as soon as they gained independence, but for Zs, there’s less need for revolt. Since they’re highly educated about food and beverages, their parents turn to them for input on grocery shopping ...

PREPAREnting

... subjects of school shootings or war with their children. They’re willing to bear the awkward or fearful moments because it lets them guide their children’s opinions before someone else does so. Of course, parents admit they don’t always have the answers, but they are working through questions together with their kids so they both can better understand the rapidly changing world and align on important values. The rate at which the world is changing is another factor that affects modern parents. The ...

All In Good Time

... all” to make your life complete? A job I enjoy doing | Financial security | Owning a home | Owning a car | College education | Ability to travel | Living on my own | A lot of good friends | Children | Getting married | Ability to make the world a better place | High school education | Flexible schedule | Being very wealthy | Advanced degree | Owning my own business | Being famous YOU CAN ALWAYS GET WHAT YOU WANT Young people today are extremely optimistic. Even though 75% say they ...

The Hive Mind

... [a] SuperWhoLockian, which is [a fan of] Supernatural, Dr. Who, and Sherlock. I really loved those three shows in middle school and would draw fan art. I would make Tumblr posts about them. I would make animated picture sets of the episodes. I really went all in. I was really active in that community back in the day. HARMONY, 20, NYAll of 2019’s biggest pop stars have fandoms, and these fandoms have names that brand members of these groups in a communal way. Fans of Rihanna are known as her Navy ...

The Fail

... curriculum in school, and failure is celebrated as the result of trying something very challenging. And unlike Ys, their parents and mentors don’t shield them from the effect but encourage them to use it to improve. As a result, Zs perceive failure as a regular, “no big deal” sort of occurrence, which helps them cope with all the times they get it wrong. Nearly four in 10 Zs note that they see failure as an opportunity to try again. Whereas Ys tend to register failure as a bleak sign of no return, Zs ...

How Can I Help You?

... commodities. As they stress over important life matters such as work, school, and finances, they desire other areas of their lives to be as simple and streamlined as possible. While it’s true that modern youth see shopping as an opportunity to interact with a brand and its products, they also want certain aspects of retail to be as efficient as possible. In Cassandra’s qualitative research, a 21-year-old female said, “As Gen Zs, we want good quality and we want it fast, we want it now, and we don’t really ...

BMS Takeaways

... that promotes wellness among peers. The Dick’s Sporting Goods ad, “Choices: Who Will You Be?,” addresses how even though it’s hard for women to find time for fitness amidst their busy lives, they’re making it a priority for themselves and for others, especially if they have kids. For example, a young mom jogs on a treadmill while listening to her baby monitor while another runs to pick up her son from school rather than drive. See how Dick’s reflects women’s commitment to wellness. - MAKE WELLNESS ...

Go Big Or Go Home

... is compounded as young people don't have to feel that they're missing out on social time when staying home since many are living with roommates for a longer period of time, they have a highly social culture at work (see School Of [Work]Life), and they're always connected to their friends digitally. In fact, with so much socializing, there's a greater need to check out when they aren't going big, and they crave opportunities to simply be alone (see DND [Do Not Distress]).With modern youth's ...