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Macrotrends

Glutton Goals

... -demand delivery service Postmates to frantically order Cinnamon Toast Crunch, while others described rushed trips to 7-Eleven after school to buy processed snacks. In the past, a teen might have rebelled against a parent who didn’t let them have junk food in the house by gulping down soda and chips in their dorm as soon as they gained independence, but for Zs, there’s less need for revolt. Since they’re highly educated about food and beverages, their parents turn to them for input on grocery shopping ...

High Society

... needs. The track lists and horoscopes will change each month, encouraging subscribers to continually tune in while offering a fun dose of star-personalization.UniqloLast fall, Japanese clothing retailer Uniqlo debuted Uniqlo IQ, a machine-learning digital voice concierge that is fully integrated into the brand’s smartphone app via the Google Dialogflow conversational interface. When shopping or browsing with the app, users can use this voice assistant to search for specific Uniqlo pieces, talk to ...

Inside Out

... the first brand, Nike is the first major household brand to create a sports hijab specifically for Muslim female athletes.The Modist The Dubai and London-based e-commerce company is a new luxury style site dedicated to dressing modestly. The company also publishes a magazine, The MOD, which offers a glimpse into the lives, wardrobes and worlds of global designers and tastemakers.Modanisa Turkey’s first international shopping website, Modanisa is taking a mass approach to modest retail, Modanisa ...

Innovation Halo

... For modern youth to regard a brand as innovative, it must continually demonstrate that it's evolving, causing all brands to function in beta and frequently embrace newness, even if they've found something that works well. Modern youth are the first generations who are accustomed to constant newness. Whether they're scrolling through Instagram or shopping on Amazon, they're used to always seeing something different and fresh. When they look at their mobile phone and there isn't a ...

Reality Bites

... in solitary confinement, who spend 22 to 24 hours a day with no human contact. It teamed up with the Mill’s content studio to create an experience that "traps" the viewer in a cell while playing the voices of real-life prisoners and psychologists discussing the harrowing effects of such imprisonment. Innisfree Korean company Innisfree leveraged VR technology inside its location at the Shanghai Disney Resort shopping center to create a virtual bike ride that took consumers on a jaunt ...

Z Marketing Tips

... not to say they aren’t interested in online shopping, but in today’s increasingly digital world, retailers shouldn’t forget about the importance of creating a hands-on environment where Zs can experience a brand through play. In-store experiences are a focus at Middle Eastern company The Toy Store, with a slew of product demonstrations, competitions, workshops, and pantomimes. These events, which the company dubs “in-store theater,” allow kids to play before they pay and for parents to ask ...

Off-Roading

... an archaic notion. As Ys come into their parenting years we expect to see the rise of the alternative family, and the growing acceptance of nontraditional approaches like co-parenting and communal living. The new, Off-Roading consumer will push marketers to shake up their standard messaging. Tropes that show individuals of certain ages at stereotypically defined life stages—for example, the 16-year-old shopping for a first car, the 30-year-old buying a house, even the 50-year-old ...

Brand Friends Forever

... human touch points provide real people for consumers to interact with, from live chat customer service to complimentary in-store personal shopping. The In Good Company campaign suggested other brands and productsTumblr exhibits design inspiration, product guides, and sneak peeksBehind-the-scenes videos show the apparel-making processInteresting personalities, such as restaurateurs and surfers, were tapped to model - TOMS SHOES - Founder Blake Mycoskie serves as a visible and inspirational ...

Feedback Loop

... Armour’s social network for fitness enthusiasts, allows users to track, share, and analyze their fitness activity. In doing so, they can socialize around the feedback generated from the brand’s wearable devices and gain inspiration from their peers.WALGREENSThe Walgreens Balance Rewards for Healthy Choices program lets consumers track their health, from fitness and weight to smoking and sleep. They can monitor their goals and earn shopping points and digital badges for their progress.NIKENike has taken ...

Family Ties

... videos games together | Going out to see a movie together | Going out to eat | Playing sports together | Shopping together | Cooking together | Playing with pets together | Going to cultural events/ destinations together (e.g., museums, historic sites) | Going to live events (e.g., concerts, plays, sports games) | Going to religious services | Exercising together | Going to a spa/ salon/barbershop together Only 43% of parents in the U.S. and 37% in the UK say their family makes an effort ...