648 results for '"social media"'
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Macrotrends

(Net)Work Hard, Play Hard

... efficient use of their time, in keeping with Ys’ Optimization Generation tendencies and Zs’ desire for ProPlay. Social media platforms also play a major role, as it’s now commonplace to use “professional” platforms for social purposes and “personal” platforms to build one’s brands and amass business contacts (see Job Search Party). Consider how dating platform Bumble recently launched Bumble Bizz for work-oriented matching. Young people find it intuitive and even fun to network via such platforms ...

Retail 2.0: Youth Outlook On Luxury

... , and even Gen Ys and Zs who aren’t making luxury purchases can follow activity in this space because movement within the luxury vertical is major media fodder. The industry has been opening up—albeit slowly)—for a while now, especially with the growth of social media, which has enabled luxury brands to showcase their runway shows, behind-the-scenes footage, and campaigns more readily than ever. Now that consumers have increased access to this information at their fingertips (and indeed ...

Gaming The System

... % of UK Zs and 49% of U.S. Zs), falling behind only music. In addition, when asked to rank media by importance in their lives, video games rose above social media in both the U.S. and UK. In addition, a third of Zs follow gamers on social media, including about 45% of boys in both countries, which is second only to following TV and movie stars but ahead of style influencers and professional athletes, showing how devoted they are to the genre. Zs admire other gamers for their talent and skill, and ...

A Defining Moment

... CDC (and to a lesser extent, WHO) to obtain basic information on COVID-19. Traditional news outlets and social media were also cited, but with notably more skepticism. “I don’t 100% trust the news, as I feel like the media has sensationalized [Covid-19]” MARIANA, 27, FLCATEGORY IMPACT: INITIAL WINNERS AND LOSERSUnsurprisingly, near-universal changes in terms of hand washing and other personal hygiene habits are reported by both cohorts. Many young people talk about the disappointment of canceling ...

Purposeful Pop

... already happening: 37% of young people often talk about popular culture in conversations with other people, particularly in China and South Korea (52% in each country) and 26% often post about/comment on popular culture on social media (42% in China and 34% in South Korea). If the popular culture reflects a meaningful message, those conversations become a catalyst for fostering change. Change is often carried out through political action, and though intertwining popular culture with politics isn’t a ...

Game Of Life(style)

... story that flood their social media feeds. Regardless of whether they are actively seeking out the conversation around sports, they find it nonetheless, further compelling them to keep abreast of the subject. Even if they aren’t avid followers of a sport, they feel a need to know what’s going on or risk being left out when others take up the subject or post about it on social media. Considering this, it’s not surprising that Facebook is the top source that young people use to stay up-to-date on ...

The Protest Selfie

... , GYs are fixing the systems they see as broken. Arab Spring is particularly noteworthy in that it is considered the first instance of GY activism that has shaped this behavior, and thus, their generation’s sense of social responsibility as a whole. A recent instance of social media activism had GYs leading social movements by posting selfies in protest of government policies and societal norms that they view as unjust or out of line with their ethics and values. When Thailand’s military declared ...

School Of (Work)Life

... trend is manifesting across the board for young generations as they feel the workplace is due for a modern update.Technology has also strengthened young coworkers’ close bonds and amplified their ability to socialize. In previous decades, employees only knew about one another’s personal lives based on what they elected to share, the office gossip, or what one displayed on their desks. Yet today, when coworkers are “friends” on social media, they’re exposed to much of what one’s friends outside of ...

Omnitainment

... educate themselves about a company and its offerings on-demand through its website and social media channels. Young generations feel an obligation to do their due diligence when researching offerings in which they invest their time and money, and they aren’t shy about searching for information about them. If something catches their eye, they’re going to Google it or scan social media to learn more and share that info with friends and followers.Adidas Originals is a good non-entertainment brand which ...

Always Be Hustling

... social media content, and even self-betterment is seen as a lifelong task that places stress on today’s youth. These notions are cementing an epidemic of burnout among today’s youth, who are simultaneously trying to mitigate their personal burnout and yet still work to achieve the success they desire. This exact predicament explains how youth turn to the idea that they should Always Be Hustling. Gen Ys and Gen Zs are hustling as they figure out how to achieve success, even as they struggle to cope ...