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Macrotrends

Leagues Of Their Own

... property, consider including a sports component in the story around which to build future IRL games. As young people’s interest in non-traditional sports grows, they’ll be seeking team apparel and merch to show their interest in these games. Brands can help provide such, particularly as gear becomes a growing style. Young people are constantly in search of new experiences and view collecting such as an accomplishment. Brands should tap into this desire by giving young people the resources to engage ...

Flair and Balanced

... neutral, left wing, and right wing perspectives, so that readers can easily switch between them all to become well-informed.VERONA The app Verona aims to disrupt the tension among people of opposing political views by encouraging them to become friends instead. Users first indicate which party or side they identify with, and then are shown profiles of people with differing viewpoints via a Tinder-style interface. If they both swipe right to one another, they can message to start a dialogue and ...

Marketing Tips

... , personal, and easy to track. In its yourLoanTracker commercial, Wells Fargo presents a young couple using the bank’s digital tools to conveniently manage their money, upload documents, and communicate with a consultant in relevant ways amidst their busy lives. Bank of America is sponsoring a personal finance show called Business of Life in partnership with VICE. The talk show-style program features experts providing information on everything young people need to make financial sense of challenges in ...

Duty Free

... past generations might have said that no one can tell you what your personal style is or how to raise your children, Ys are crowdsourcing and outsourcing these decisions as well. By taking the responsibility for mundane work off their plates, they are able to use that time in other areas of their lives that matter more, from hobbies to work to relaxation. To a passive observer, it may seem that Ys are experiencing a stunted adulthood, avoiding the need to shoulder any responsibility. They shun the ...

Office Space

... brand can use such spaces to reflect their style and ethos. What’s more, the consumer brands that provide office space are best poised to earn young people’s dollars when they need a break from the stress of work and want to engage in a little retail therapy.ACTION ITEMSYoung people regard stores as social, open spaces where they can stay to be productive. Incorporate inviting areas where people can work into your brand’s physical outposts; provide tables ...

Branding Trends

... the show (think t-shirts with album art), these products are offered to fans at separate stores even when there is no concert happening. Thus far, the norm is to provide minimal information beforehand and have limited availability at pop-up locations. This tactic provides an element of exclusivity for fans who have the privilege of visiting the pop-ups, and the fleeting nature of these stores gives artists room for reinvention in the future. Just as their music style can change from album to ...

POP Global

... conservative rules, millions of Saudis are partaking in a goofy dance craze called the penguin dance (or raqsat al-batriq). The simple dance, which features four sidekicks followed by five bunnyhops, has become an Internet phenomenon, inspiring some to deem it “The Muslim Gagnam Style.” Videos posted on YouTube and Keek show Saudis in traditional garb (men in white thawbs, women in black abayas) partaking in the dance at home, at weddings, and in public places. The dance demonstrates a lighter side to life ...

Global Analog Trends

... film camera, there are several mobile photo editing apps that mimic the analog camera aesthetic. It was Instagram that popularized the vintage film look among modern youth by offering its users a selection of digital filters that copied the effects of lo-fi film cameras. Newer analog camera-style photo editing apps have refined the technology by creating filters that mimic the aesthetic of specific analog cameras. For example, VSCO, a mobile photo editing app, was founded in 2011 to provide users ...

Digital Trends

... A look at digital trends in the U.S. and abroad in the areas of style, music, food, screen media and more. - HOT - WHAT WOULD I SAYWhat Would I Say?, an app for Facebook that mashes together people’s previous status updates to “predict” future posts, has gone viral across the social network. Graduate students built the app in November during the HackPrinceton hackathon. Using a Markov Bot, the purpose of which is to randomize words or data, WWIS scans users’ past Facebook posts and splices ...