Soloists Sep 03, 2015 social life experiences local culture mindfulness ... feel more comfortable vacationing alone than ever before because they have tools to help them do so: there are apps to connect them with locals who can show them around, mobile translation products that help them when they don’t know the language, services that pair them with dinner partners, and chic hostels that let them share the cost of a room without suffering a style downgrade. In this way they’re able to explore and immerse themselves in new cultures without feeling like an outsider (see ...
Fauxsumerism Mar 03, 2014 fashion & beauty retail brick-and-mortar e-commerce malls shopping Fauxsumerism ... , pinning, posting, or otherwise sharing images of products that they feel help to define their style. In short, they are able to express their personal taste through products and brands, without actually owning those with which they aesthetically associate (a phenomenon we first discussed in PostConsumption (Cassandra Report, Winter 2012). And being the first to “claim” a product as belonging to one’s unique aesthetic, and promote it in one’s social stream, further provides valuable social currency ...
Global Analog Trends May 29, 2018 ... film camera, there are several mobile photo editing apps that mimic the analog camera aesthetic. It was Instagram that popularized the vintage film look among modern youth by offering its users a selection of digital filters that copied the effects of lo-fi film cameras. Newer analog camera-style photo editing apps have refined the technology by creating filters that mimic the aesthetic of specific analog cameras. For example, VSCO, a mobile photo editing app, was founded in 2011 to provide users ...
Flair and Balanced Mar 03, 2016 media & entertainment causes and issues politics social media ... neutral, left wing, and right wing perspectives, so that readers can easily switch between them all to become well-informed.VERONA The app Verona aims to disrupt the tension among people of opposing political views by encouraging them to become friends instead. Users first indicate which party or side they identify with, and then are shown profiles of people with differing viewpoints via a Tinder-style interface. If they both swipe right to one another, they can message to start a dialogue and ...
Office Space Sep 17, 2016 community retail brick-and-mortar coworking spaces open offices ... brand can use such spaces to reflect their style and ethos. What’s more, the consumer brands that provide office space are best poised to earn young people’s dollars when they need a break from the stress of work and want to engage in a little retail therapy.ACTION ITEMSYoung people regard stores as social, open spaces where they can stay to be productive. Incorporate inviting areas where people can work into your brand’s physical outposts; provide tables ...
Marketing Tips Sep 16, 2015 marketing ... , personal, and easy to track. In its yourLoanTracker commercial, Wells Fargo presents a young couple using the bank’s digital tools to conveniently manage their money, upload documents, and communicate with a consultant in relevant ways amidst their busy lives. Bank of America is sponsoring a personal finance show called Business of Life in partnership with VICE. The talk show-style program features experts providing information on everything young people need to make financial sense of challenges in ...
Duty Free Sep 14, 2015 home spending cleaning delivery on-demand ... past generations might have said that no one can tell you what your personal style is or how to raise your children, Ys are crowdsourcing and outsourcing these decisions as well. By taking the responsibility for mundane work off their plates, they are able to use that time in other areas of their lives that matter more, from hobbies to work to relaxation. To a passive observer, it may seem that Ys are experiencing a stunted adulthood, avoiding the need to shoulder any responsibility. They shun the ...
Culture Counseling Jun 03, 2014 media & entertainment books celebrities movies TV ... breaking down what different gigs entail and offering tips on how to enter each field. - Use quiz-style formats to guide their decision-making - To assist those with limited knowledge of the opera, the Met has launched a new Ticket Finder service that uses quizzes to match people with the perfect performance for their nascent interest.Job search engine Monster.com recently launched Project You, a microsite with character-driven questionnaires, which users take for self-discovery and to make career ...
Branding Trends Nov 29, 2016 media & entertainment experiences packaging ... the show (think t-shirts with album art), these products are offered to fans at separate stores even when there is no concert happening. Thus far, the norm is to provide minimal information beforehand and have limited availability at pop-up locations. This tactic provides an element of exclusivity for fans who have the privilege of visiting the pop-ups, and the fleeting nature of these stores gives artists room for reinvention in the future. Just as their music style can change from album to ...
POP Global Jun 13, 2014 global media & entertainment festivals music ... conservative rules, millions of Saudis are partaking in a goofy dance craze called the penguin dance (or raqsat al-batriq). The simple dance, which features four sidekicks followed by five bunnyhops, has become an Internet phenomenon, inspiring some to deem it “The Muslim Gagnam Style.” Videos posted on YouTube and Keek show Saudis in traditional garb (men in white thawbs, women in black abayas) partaking in the dance at home, at weddings, and in public places. The dance demonstrates a lighter side to life ...
