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Macrotrends

The Omniculturals

... demonstrating how loved its product is around the world. The global campaign showcases crowdsourced stories—in the form of text, photo, and video—from Nutella fans worldwide.When Doritos decided to move from country-specific marketing to a global initiative, it overhauled its image to be more consistent in its packaging and logo across the 37 countries where the chips are sold. The brand sees its new “For The Bold” messaging as “our way of connecting these [Doritos] fans worldwide.”For the international ...

Pro-LGBT

... its “Find Yours” campaign, created a video that tells the true story of a father’s reluctant acceptance of his daughter’s marriage to a woman, and the lesbian wedding that followed—a poignant personal narrative that sheds an emotional lens on the nuances of modern gay marriage. Just in time for DOMA’s defeat, GOOGLE introduced a rainbow- striped search box that appeared when a user typed in terms like “gay,” “gay marriage,” “lesbian,” or “LGBT.” LUCKY CHARMS showed off its pride with a social ...

Future Of Healthcare & Medicine

... . Services offering on-demand phone and video consultations remove the need for patients and doctors to be in the same room, and artificial intelligence and robotics are transferring some of a doctors’ tasks to technology. A.I. and robots are being slowly introduced into the medical realm, and at the moment 44% of U.S. youth and 43% in the UK are interested in having a robot provide them with a medical diagnosis. As Trendsetters are more interested in this, with 52% in the U.S. and 47% in the UK, it ...

Try Before You Buy

... head, on which they can visually sample frames, scrolling to view from all angles. Similarly, Ditto, Ray Ban, Warby Parker, Sneaking Duck, and Tortoise and Blonde allow shoppers to try on glasses either via webcam or by uploading a picture. - COSMETICS - FaceCake’s Swivel Close-Up superimposes makeup onto a user’s face via a connected camera. The technology, which will be available for home use and in stores, can also be applied to accessories and apparel. Video: Shoppers try on makeup virtually ...

Storefront Extensions

... , through which shoppers could tap their phone over product tags to be directed to a mobile site and make their purchase. Australian grocery chain Woolworths has installed multiple temporary virtual supermarkets at local bus stops. After downloading an app, commuters can scan barcodes to browse and purchase products while waiting for their bus’ arrival.In 2012, Adidas NEO created interactive windows for watching video content, interacting with virtual mannequins, and purchasing products. When users ...

Real Time+

... the UK when summer pollen counts were high in their local region; the hay fever alerts were tied to the specific location of each billboard and based on real-time environmental data from the Met Office. - CREATE A MOMENT IN TIME - Haircare brand Apotek installed billboards on a Stockholm subway platform; sensors detected oncoming trains, triggering a video of the model’s hair blowing in a rush of wind, mimicking the experience of waiting passengers and turning a mundane occurrence into an event ...

Peace Of Mind: The Guide To Gen Z Burnout

... food is that of an indulgent treat to be balanced against an overall healthy diet and lifestyle.HOW ZS MITIGATE PHYSICAL BURNOUT: As Zs are becoming overwhelmed and burnt out, they’re turning to the comforting aspects of food to help them mitigate the mental exhaustion they’re feeling. Zs, who put online video content, such as YouTube videos, on par with other sources of entertainment competing for their time and attention, have a preference for entertainment content that helps them zone out and ...

Slow Web

... to creative exploration. Free and cheap creation tools are proliferating and in turn democratizing the creative space. Instagram is one such example. The photo-creation platform has all but unseated Facebook as young individuals’ preferred social network, speaking to a widespread desire to communicate thoughts and actions through self-created imagery. We’re also seeing the rise of apps, such as Ptch and Keek, which allow users to broadcast their statuses via quick bits of edited video. Expect the ...

Marketing Tips

... them more clearly convey their sentiments. Spotify’s “Say It With a Song” commercial depicts how a song can help people accurately convey what’s on one’s mind to a romantic partner despite the challenges of digital communication and emotional intelligence.In the online video “Music Brings Love Closer Together,” Sony Asia Pacific tells the story of a real couple in a long-distance relationship and shows how the brand helped them communicate and deepen their connection through music. Sony arranged ...

IRL (In Real Live)

... transforming TV and streaming shows into live events, brands and entertainment properties should consider doing this for music, games, and literature, too. They could host listening parties for albums, as is currently being done on a niche level with vinyl listening events like Classic Album Sundays for people to enjoy the medium together. The rapid popularity of eSports means brands could host events where this content is screened, and they could offer live events around board games and video games in ...