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Macrotrends

Duty Free

... among the top items young people have or want to outsource, followed by clothes shopping, doing laundry, and tutoring children. Ys, who are more likely than teen Zs to be responsible for these types of activities, more commonly outsource and want to outsource nearly every item. Young men are also more likely than young women to have or want to outsource every activity. How interested, if at all, are you in outsourcing each of the following (e.g., using a service for) in order to have more time for ...

House Funders

... appealing to young people, especially those in the U.S. and UK. Moreover, it’s likely that even more young people will want to own a home as Trendsetters (88%) are more likely than the overall population of youth (82%) to say they want to own a home. Among those who don’t own a home, only 13% say they don’t want one because it will tie them down. Overall, women are more interested in homeownership than men.Which of the following, if any, are true for you?Please select all that apply. I want to own a ...

Ethical Click

... role in spreading the private photos online started to feel real guilt and shame about looking at and sharing the photos. As a 16-year-old girl from California told us, “My online tendencies have altered immensely in light of these recent scandals. Specifically speaking about the celebrity photo leaks, my morals in choosing not to view such images has really grown. Putting myself in the shoes of those women and men affected, I actively make the decision to avoid looking…because by viewing these ...

Multigenerational Marketing Tips

... it's not afraid to take a strong stance in order to show what matters to the brand. Most recently, Nike created an ad called "Dream Crazier" celebrating female empowerment and demonstrating that it cares about women and helping them push past the obstacles they all too frequently face. MUST-HAVES FOR ALL BRANDSThe top expectation that all four generations in the U.S. have of brands is to make their lives easier, and this is also the top expectation of Boomers and Xers in the UK. At least four in 10 ...

Free Spirit(uality)

... shows its dedication to an ad-free model through a manifesto that outlines not only its elevation of simplicity and transparency as key corporate tenets but also its Venture Consumers (The Cassandra Report, Spring/Summer 2013) mindset that believes “the people who make things and the people who use them should be in partnership.” - SPIRITUALITY IN PRACTICE - SPIRITWEAVERS GATHERINGThe Spiritweavers Gathering is a women-only “celebration of cultures past which represented basic human skills to ...

Out Of Office

... own hours outdoors with people that I enjoy working with who are all peers and not required to fall under a hierarchy system. I would like to create content for women in the beauty industry.MYRA, 33, U.S.Moving forward, entertainment and marketing messaging should reflect this shift in coveted jobs, highlighting hands-on fields like farming, mixology, fitness, and the like rather than focusing on corporate fields that confine them to desks and screens. While facilitating young people’s active ...

Sports Clubbing

... viewing a sporting event at a bar provide an opportunity to meet other singles offline (see Pairing Off), but it also ensures they have a shared interest with the people there. As sports have become more inclusive of women, who now make up a more significant portion of fans, it’s more possible for the hookup or dating element to exist than it was for young adults in previous generations. Furthermore, sports reduce Ys' need to turn to traditional forms of nightlife for this purpose. Already, about one ...

Outer Limits

... even related experiences, are likely to resonate with young generations of vicarious explorers. SPACE TVThis fall, ABC will debut The Astronaut Wives Club, a series based on Lily Koppel’s bestselling book about the real women who stood beside America’s first astronauts. Extant, an upcoming CBS series produced by Steven Spielberg, centers on a female astronaut who tries to reconnect with her family after returning home from a year in outer space.NBC has ordered a pilot episode of Mission Control, a ...

Brand Mentorships

... sensibilities. The majority of youth in the U.S. (54%), including 57% of women, and 50% of UK youth would rather see a big brand collaborate with an indie brand than with a designer brand, suggesting that partnerships of the future will look less like designer collaborations and more like Brand Mentorships, where major brands embrace and incubate indies as allies. The designer collaboration frenzy that once captivated consumers is starting to settle into a dull malaise. Young people are finding that ...