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Macrotrends

Global Gaming Trends

... have become cooler in the past year, and this rises to 7 in 10 young people in India, South Africa, Indonesia, and the U.S.QUIZ & LIVE AIRED GAMESAmong youth on a global level, one in five say quiz/trivia games have become more popular in the past year, as do 35% of Chinese youth and 32% of Indian youth. Another one in five overall like playing games that are live/air at a specific time; this is especially true among men (22%) more so than women (15%).Which of the following, if any, are true for ...

House Funders

... appealing to young people, especially those in the U.S. and UK. Moreover, it’s likely that even more young people will want to own a home as Trendsetters (88%) are more likely than the overall population of youth (82%) to say they want to own a home. Among those who don’t own a home, only 13% say they don’t want one because it will tie them down. Overall, women are more interested in homeownership than men.Which of the following, if any, are true for you?Please select all that apply. I want to own a ...

Ethical Click

... role in spreading the private photos online started to feel real guilt and shame about looking at and sharing the photos. As a 16-year-old girl from California told us, “My online tendencies have altered immensely in light of these recent scandals. Specifically speaking about the celebrity photo leaks, my morals in choosing not to view such images has really grown. Putting myself in the shoes of those women and men affected, I actively make the decision to avoid looking…because by viewing these ...

Free Spirit(uality)

... shows its dedication to an ad-free model through a manifesto that outlines not only its elevation of simplicity and transparency as key corporate tenets but also its Venture Consumers (The Cassandra Report, Spring/Summer 2013) mindset that believes “the people who make things and the people who use them should be in partnership.” - SPIRITUALITY IN PRACTICE - SPIRITWEAVERS GATHERINGThe Spiritweavers Gathering is a women-only “celebration of cultures past which represented basic human skills to ...

Outer Limits

... even related experiences, are likely to resonate with young generations of vicarious explorers. SPACE TVThis fall, ABC will debut The Astronaut Wives Club, a series based on Lily Koppel’s bestselling book about the real women who stood beside America’s first astronauts. Extant, an upcoming CBS series produced by Steven Spielberg, centers on a female astronaut who tries to reconnect with her family after returning home from a year in outer space.NBC has ordered a pilot episode of Mission Control, a ...

Sports Clubbing

... viewing a sporting event at a bar provide an opportunity to meet other singles offline (see Pairing Off), but it also ensures they have a shared interest with the people there. As sports have become more inclusive of women, who now make up a more significant portion of fans, it’s more possible for the hookup or dating element to exist than it was for young adults in previous generations. Furthermore, sports reduce Ys' need to turn to traditional forms of nightlife for this purpose. Already, about one ...

Out Of Office

... own hours outdoors with people that I enjoy working with who are all peers and not required to fall under a hierarchy system. I would like to create content for women in the beauty industry.MYRA, 33, U.S.Moving forward, entertainment and marketing messaging should reflect this shift in coveted jobs, highlighting hands-on fields like farming, mixology, fitness, and the like rather than focusing on corporate fields that confine them to desks and screens. While facilitating young people’s active ...

The Privacy Premium

... Mainstream and 48% of Trendsetters say they seek out privacy. Women are more concerned than men about their online privacy, which is likely a reflection of their offline attitudes. Teens, who are generally more tech-savvy than their older counterparts, are more likely to say that they feel privacy is hard to attain, with a whopping 70% of teen girls agreeing. Which of the following, if any, describe your mindset when it comes to online privacy? Privacy is hard to attain online | I seek out privacy ...

Brand Mentorships

... sensibilities. The majority of youth in the U.S. (54%), including 57% of women, and 50% of UK youth would rather see a big brand collaborate with an indie brand than with a designer brand, suggesting that partnerships of the future will look less like designer collaborations and more like Brand Mentorships, where major brands embrace and incubate indies as allies. The designer collaboration frenzy that once captivated consumers is starting to settle into a dull malaise. Young people are finding that ...