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Macrotrends

Welcome To The Club

... education (e.g., charter schools, magnet schools, etc.); the local store has been displaced by impersonal big box suburban supercenters and online retailers; and people are skipping the library and using electronic readers and ordering cheaper books online. As four in 10 young adults in the U.S. and UK say they don’t feel a sense of community where they live, they’re branching out and creating new ways to join IRL communities because they can’t rely on their immediate neighborhood or community fixtures ...

Consumer Journeys

... We conducted ethnographies with a dozen young people aged 14 to 34 to understand, in detail, how they make purchases. We explored why they choose the brands they do, how they decide where to buy, and what they love and hate about the shopping experience. For a digitally immersed cohort, it follows that every purchase includes an online component—whether that be researching specs and reading reviews or exploring options via Instagram and sharing their purchases after the fact. But ...

Supply & On Demand

... consumers and young people in particular. With their Venture Consumer mindset, youth already feel they can have a say in entertainment creation, whether that be via a Kickstarter to fund a movie or an online petition to bring back a favorite show. Now, they are exerting their will, whether they realize it or not, on how and where entertainment is delivered. This attitude isn’t driven by a fight with entertainment providers for ownership of the airwaves but rather by a passion and admiration for ...

Gen Z Micro Trends

... -selling game of 2016, became a social media craze as it provides instant shareable content when players get pied in the face. Approximately 50% of users buy the game with the intention of sharing their experience on social media. Speak Out Popularized in 2016 by Ellen Degeneres, Speak Out was ideated in 11 weeks by Hasbro in order to jump on a social media trend. Players put in a mouthpiece and attempt to say basic phrases only to sound hilarious, immediately creating shareable content.Wet Head ...

Personal Property

... may reside in a starter home in order to get on the property ladder, their ultimate goal is to have a dream house that stands out. While Zs will follow Ys’ lead given their focus on one-of-a-kind items, their definition of an ideal home is also heavy on tech advancements and sustainable materials.Go Small Or Go HomeTo Boomers and Xers, one’s home showed off their economic success, but to Ys and Zs, one’s home shows off their creativity. Young generations are therefore turned off by many of the ...

Marketing Tips

... enthusiasts dialed in just to chat or express their love for the brand, while others found it a helpful way to learn about the benefits of the service if they weren’t subscribed already. Based on the positive response, Birchbox is now live chatting with its Snapchat followers once a week. - 7. Provide a sense of home. - As consumers can buy anything online today, brick-and-mortar brands need to offer more to get people in stores (see What’s In Store). Retailers can position their spaces as the draw ...

Origin Story

... entertainment.For music, TV shows, and other entertainment, I prefer the country-of-origin version because it better reflects the culture and habits of the local country and often better reflects the meaning of the work.LILLI, 29, WUHAN, CHINAI like to watch the original version of entertainment because it’s more authentic and interesting. I would rather watch original actors and read the subtitles.HISSAY, 31, GANGTOK, INDIAYoung consumers are accustomed to having a relatively unfiltered view of other countries ...

Global Influencer Trends

... Influencer trends from around the world - Japan: Virtual YouTubers - In a country known for anime, it's not surprising that Virtual YouTubers, or VTubers, have risen to fame. Kizuna AI was arguably the first virtual influencer to kick off the craze in late 2016 and is now the most popular with three YouTube channels and over 2 million followers. She functions much like other YouTube stars: She posts videos of herself playing games, answering questions, and telling stories. Kizuna has appeared ...

Culture Spotlight On The UK

... sold clothing/accessories on resale apps/websites. In all categories, women lead men in buying or selling clothing/accessories through secondhand stores, both online and in-person.Which of the following, if any, are true for you?Please select all that apply. I like to shop for clothing/ accessories from resale apps/websites | I like to shop for clothing/ accessories at thrift/secondhand stores (in person) | I have sold clothing/ accessories on resales apps/ websites 1 in 4 UK youth think it's ...

A Defining Moment

... . Some feel that brands are in a unique position to take a leadership role to help educate, inform and protect the public. (This role of education is further explored in Alternative Education.) Others, however, feel that brands do not have a place in the dialogue.“The brands that I consume are not experts, scientists, or doctors. Therefore, there is no reason for me to hear from them about this.”COHNER, 22, AL“I want everyone to promote kindness towards one another and encourage [each other] to help ...