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Macrotrends

Global Gaming Trends

... Washington, D.C. metropolitan area since 2002. Getting bigger every year, ticket sales for the 2018 event were so high that registration was jammed, the auto-adjustment of prices based on demand backfired, and the number of tickets that sold in three days was equivalent to the number that took two months to sell the prior year.Video Games Live The international concert series Video Games Live launched in 2002, and it received two Guinness World Records in 2016: most video ...

Build Your Own Career

... lower title or salary if it allows for the transition they seek. Youth aren’t as apt to stay at one company as long as previous generations. According to a LinkedIn study, Ys, on average, switch jobs four times in their first 10 years out of college/university, which is twice as often as Gen Xers did. When considering how many years they would work for the same company in one stretch, 22% of youth would stay five years or less, but 40% would be willing to stay indefinitely. Ys in general are ...

Gen Z State Of Mind

... , and thereby shape society. Indeed, Zs, who are 81 million strong in the U.S. with $44 billion in spending power, are currently influential consumers, employees, and cultural disruptors in their own right, whom marketers must understand in order to be relevant today and ready for tomorrow. While Ys challenged the status quo across nearly every industry to better accommodate their generational traits, habits, and lifestyles, Zs will usher in a new era of disruption. Their core values, addressed ...

Surprise & Delight

... Brands and marketers are reintroducing serendipity to the product discovery process.While global accessibility has made it relatively easy for consumers to track down specific products, the ease with which they can “identify and buy” has removed some of the serendipity once associated with more leisurely, aimless browsing. In reaction against the current state of over-planned, extensively researched consumerism, marketers are implementing tactics that aim to disrupt the traditional discovery ...

Parenting 101

... quarter of parents in the U.S. and two in 10 in the UK say that it’s important that their kid gets to try junk food or fast food at a young age, which is a significant shift given that they ate these frequently growing up. Instead, Y parents are demanding that restaurants serve healthier offerings and that brands put more natural and less artificial ingredients in their products. Likewise, they feel it’s highly important to buy food that’s good for their family, and they long for even more convenient ...

The Parent Trap

... Buy Not). They don’t want to invest in myriad items that their child will quickly outgrow or that create more chaos in their lives. As follows, they’re making a concerted effort to limit their buying to the essentials, with nearly four in 10 parents in the U.S. and a third in the UK saying they limit the number of toys and clothes they buy for their child. Doing so allows them to optimize their spending and space and is reflective of a behavior that Ys are applying to all aspects of ...

Global Movie Trends

... been in the spotlight for purportedly usurping theatergoers, going to the movies is increasingly relevant to young people around the world: 63% of global youth say in the past year, going to see movies in theaters has become more popular in their country.Rather than outright dying, the film industry is kaleidoscopically evolving. Ticket sales might be weakening at the margins due to economic concerns and the proliferation of home viewing options, but movies are still an important cultural ...

Mom Focus

... , shopping sales, downloading and clipping coupons, and choosing the cheaper option in the rare instances when they do pay full price. Moms feel a sense of accomplishment when they get a good deal—and finding the best bargain has become a brag-worthy feat. Half of the moms we surveyed tend to shop exclusively when there’s a sale, compared to a mere 7% who say they only buy items at full-price, and 55% agree that they usually opt to buy what is cheapest. Moms are increasingly relying on the Internet to ...

Transgender Voices

... only recently made steps toward improvement in this area. California just became the first state to sign a law giving transgender students in public schools the right to decide which bathroom and locker-room facility to use and which sports teams to join based on their gender identity. Additionally, a transgender first grader in Colorado recently won a civil rights case permitting her to use the girls’ bathroom at her school. As Ys and Zs strive for a more accepting and gender-inclusive world, they ...

The Optimization Generation

... wardrobe.” - OPTIMIZED SHOPPING - CLOTHING ESSENTIALISM In an effort to help people spend less time dressing and more time impressing, new apparel brands are emerging to offer “fewer, better things” that can be worn in multiple social scenarios. Cuyana and Datura for women, Buck Mason for men, and Primary for kids are just a few of the latest. CRICKET'S CIRCLE Cricket’s Circle, a shopping site and online baby registry for new and expectant moms, aims not only to provide a selection of items to buy ...