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Macrotrends

Mind the Store

... Young consumers are shying away from over-stimulating stores and instead seeking shopping environments and experiences that promote a sense of wellbeing. In recent years, companies have responded to young consumers’ growing prioritization of health and wellness primarily through their product offerings. Food brands have introduced all-natural and organic lines; apparel brands have expanded into the now-flourishing activewear and athleisure markets; and tech brands have propagated fitness ...

The New Age

... when they realize that they don’t, in fact, know much about life is a pivotal moment in their assumption of adulthood. As one 32-year-old man put it bluntly in a focus group when asked about what makes someone an adult, “When I realized I don’t know shit—and that it’s okay—that’s when I knew I was an adult.” Hence, for young adults, seniors represent the pinnacle of understanding, even if they may not know how to use an Instagram filter. Moreover, admiration of their elders isn’t rooted ...

Culture Spotlight On The U.S.

... broadcast television channels that are airing multilingual shows in primetime slots with the expectation that they will be a success. Shows like Jane the Virgin on CW TV and Fresh Off the Boat on ABC incorporate multiple languages into their content and also share an additional cultural perspective outside of an American viewpoint.Take Comfort: Consumers Crave Feel-Good EntertainmentIn a sharp contrast to the barrage of negative stories infiltrating the news on a regular basis, and ...

There's No Place Like Home(town)

... ’ clothing line Brew City Brand sells Milwaukee culture-based apparel and merch not just for its own brick-and-mortar retail operations, of which it has three, but also as a wholesale vendor that retails through Nordstrom, Gap, Disney, and gift shops. Their in-house production team prints 36,000 t-shirts a week. CLE Clothing Co. The duo behind Cleveland-based CLE Clothing Co. are expanding the reach of their Northeastern Ohio pride by opening their fourth physical retail shop later this year ...

Set In (E)motion: The Guide to Gen Y Burnout

... lives, youth in this cohort are more likely to feel a disproportionate amount of emotional burnout, whereas Gen Zs are more likely to feel burned out mentally. Ys are more inclined to experience emotional burnout due to a confluence of generational, lifestage, and cultural factors, and because all other areas of Y burnout ladder back to this emotional burnout. Indeed, on a scale of 1 to 10, Gen Ys in the U.S. and UK rate their burnout at an average of 6, which is slightly higher than Zs. What’s more ...

Mind The Gap

... Gen Y parents are furthering the plight for gender equality by making their children more aware of the gap that still exists and executing new tactics to close it.Gen Ys are inherent champions of equality, continually working to bring down gender boundaries and barriers as a generational social movement. Now having the privilege of shaping a new generation, those who are parents are actively applying that same vision to their childrearing philosophies. Consequently, a movement to “raise boys ...

The 3Rs

... both engage and inform. - USE BEFORE-AND-AFTER IMAGES TO PUT A FACE TO THE RESULTS OF DONATIONS - (RED) shows the drastic and fast transformation of a baby given an antiretroviral treatment.Operation Smile posts before & after pics on a Pinterest board to show the effects of cleft lip surgery. MAKE IT EASY TO GET INVOLVEDF*** Cancer features step-by-step online resources for preventing, detecting, and helping to end cancer.CROWDSOURCE THEIR TALENTS & SKILLSLiNK (Liberty in North Korea) engages ...

The Comment Box

... require a two-way interaction, so brands should consider creating spaces for conversation apart from “review areas.” In the meantime, they should use the built-in commenting functionality of Facebook to spark meaningful discussion among fans. We expect to see new platforms and places for commenters emerge, on the heels of the innovative approaches explored next, to make conversing through comments more intuitive, more insightful, and overall a more enjoyable experience for both commenters and readers ...

The Omniculturals

... approach. In recent decades, cultures have come together in a variety of ways. The number of interracial (and intercultural) marriages has grown, as has the number of mixed-race children. In cosmopolitan cities from Berlin to New York to Tokyo, GYs interact and engage with people from disparate backgrounds—and they are finding that they have more in common with the young foreigners they meet than they do with rural residents of their own countries. This holds true even in developing countries, as the ...

Personal Best

... having excess products that don't necessarily meet one's needs; young consumers have grown tired of having a medicine cabinet or vanity filled with products they don't use because they aren't the best for them individually. They'd rather have fewer, better items that they know are worth their money and will provide the most benefits. As we found in our Ages & Stages report, 65% of young people in the U.S. would rather pay more for higher quality items but have fewer of them, and this preference ...