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SUPER BOWL LVIII ADS: WINS AND LOSSES

... For Gen Z, which commercials scored a touchdown and which one fumbled hard?Last night’s Super Bowl saw the Kansas City Chiefs win their fourth NFL championship and their first back-to-back Super Bowl victory in the second-ever overtime showdown. (And it was also the airing of Nickelodeon’s “alternative” Super Bowl telecast aimed at even younger audiences.) We were curious to know what Gen Zs thought about last night’s game, halftime show performance, and most importantly, the commercials. In ...

LET’S DIG IN

... This season’s global food trends As Cassandra has tracked through numerous reports, including our most recent Bringing Culture into Focus global culture report, being a “foodie” is a central component of the Gen Z identity. Cassandra is seeing these Gen Z behaviors continuing to play out past the pandemic, giving way to a renewed enthusiasm for culinary exploration. Younger consumers are prioritizing taste, nutrition, and overall improvement of mental health, whether it be by exploring new ...

ACHY BREAKY HEART

... Heartbreak Healing Solutions An unexpected dumping will leave one with questions, with many heading over to TikTok searching for advice on “how to get over heartbreak”, with guidance raking up over 18B views. But, never did it cross our mind that actual tools would exist. Despite our surprise today, amongst the boot camps and dedicated social networks, a burgeoning market caters to those heartbroken, offering recovery solutions that may help provide closure. - RX BREAKUP - RX Breakup is a 30 ...

AI COMPANION APPS

... Talking to your own AI friendsThe arrival of Open AI's ChatGPT has brought a new revolution in the field of technology with yet undiscovered implications in business, education, and more. For many, AI can also offer companionship, a digital entity to interact with when human contact is scarce. It's a trend that's been on the rise, with more people turning to AI for comfort and conversation, and now a mixed bag of apps is gaining popularity among those seeking closeness and even spiritual ...

SOBER CURIOUS?

... Getting in on the sober spirit Globally, the No-Alcohol drinks market surpassed $11B in 2022, attesting to how many of us are reconsidering our relationship with alcohol. The growth is driven, in part, by Millennial and Gen Z consumers fueling the discourse across TikTok, with conversations around #sobercurious and #sobertok gathering over 1.7B views between them, with those who are moderating their alcohol intake for physical and mental health reasons. Whether you've given up drinking ...

VIRAL NEWS: OTC BIRTH CONTROL, BARBENHEIMER, AND THE SAG-AFTRA STRIKE

... edition of Viral News! - OVER-THE-COUNTER BIRTH CONTROL - The FDA has made history by approving the first over-the-counter birth control pill, making it easier for women to access this essential medication. The "Opill" is now available for people ages 18 and older without a prescription. This major victory will help young people —who may not have access to healthcare or be uncomfortable talking to a doctor about birth control— to take control of their reproductive health. The conversation around this ...

ALPHAS MAKING A BIG DIFFERENCE

... inspiring others and proving that age does not limit success and impact. - MILES FETHERSTON-RESCH: KIDS SAVING OCEANS - After watching Shark Week, 10-year-old Miles asked his mom if he could donate his weekly allowance to save the sharks. Instead, she convinced him to think even bigger, and together they founded Kids Saving Oceans, a conservation lifestyle brand for both kids and adults. Every product that Kids Saving Oceans sells and the packages they are shipped in are made from recycled materials ...