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Macrotrends

Mom Focus

... . Moms maintain that smartphone capabilities and apps help make their daily routines run more quickly, smoothly, and efficiently—leading 32% of moms to say that they could not live without their smartphone. One-third of moms recently downloaded an app, and 68% have apps on their phones for their kids; with help from these apps, the smartphone can serve as a sort of “personal assistant,” helping moms with a range of activities from shopping to driving to keeping the kids entertained. Among Ys ...

DND (Do Not Distress)

... them.SUFFERING FROM SOCIAL OVERLOAD Whereas Boomers and Gen Xers could determine when they wanted social time and when they didn't, socializing is "always on" for Ys and Zs. The ease with which their friends can contact them today by text message, chat apps, and social media means there's always messages, tags, and posts they can be missing, and it's become socially acceptable to reach out to friends at any time. While modern youth strive to be present and mindful (see Presence of Mind), they find it highly ...

Global Y Dream

... -based third party Android app store, provides all meals for its employees in a high-end canteen knowing that people will bond over food. As work and play blend, the personal factors of work have become more important than earning a large paycheck. GYs even prioritize professional growth over speedy promotions. Companies around the globe are prioritizing fun in the office—apps like Hppy help employers keep tabs on worker morale, and companies in China are redesigning their offices to give workers ...

What's In Store

... Young shoppers feel the draw of innovative retail storefronts that deliver experiences online retailers have yet to match.Rumors of the death of malls and brick-and-mortar shopping have been greatly exaggerated. They were predicted to be displaced by now by shopping websites and apps, which were expected to win the majority of digital native’s purchases. While online shopping certainly appeals to youth, it primarily solves for convenience rather than being the dazzling portal it once was ...

(Pas)Sport

... . Additionally, when traveling, young people are seeking out sports meetup events and using apps, such as Bvddy and Athleto, that connect them to others wanting to play sports. Brands, too, can create events and tools that help young travelers find people to play with wherever they are, feel part of a local community in a new place, and fill their (Pas)sports. ACTION ITEMS Young adults want to collect as many sports-related experiences as possible when traveling. Provide curated ...

Feedback Loop

... this generation considers such honesty beneficial, even if the feedback is critical. This is only fitting given that they’ve grown up being constantly evaluated, receiving a score in response to nearly everything they do. They’ve had unprecedented access to devices and apps that give them detailed analytics on and guidance for modifying everything from their level of physical activity to the quality of their sleep. As products of the education system’s obsession with standardized testing, they’ve ...

Need For Speed

... consumers have a hard time grasping why—although they do find it stressful on the receiving end to meet these fast expectations. It's not to say that young generations are unreasonably demanding, but they feel that speed is simply a given today, particularly as it becomes more pervasive. This on-demand cultural expectation is permeating many verticals, from transportation to infrastructure to the armed forces. Developers are creating apps that compete to save users time and accelerate common ...

Gen Z State Of Mind

... skills and prepare them for future success. While their desire for experience > education and money are among the many factors causing them to lack sleep, they’re making strides to ensure they aren’t The Young & The Restless for long. Their independent nature is affecting how they spend time with friends; increasingly, they seek to be Social Live on video chat apps, as this allows them greater freedom and flexibility than the offline alternative. All the while, their independence is making them ...

The 3Rs

... Ys and Zs are coming of age in a rewards economy rife with gamification applications, and the newly interactive giving space is keeping pace. Modern cause-related initiatives provide some of the standard elements of games, such as real-time tracking through points systems, level-ups, and tiered rewards. In the style of established frequent flier programs, new tools and apps dole out points for repeated good actions—like recycling, donating, walking instead of driving, and even loaning money to ...

weCommerce

... is viewed as a fun challenge; after all, determining the best resale venue requires a certain degree of creativity and insider knowledge. And with the rise of user-friendly online resale marketplaces and apps like Depop and Poshmark, it’s never been easier to sell one’s belongings, from clothing to home goods to even beauty products. Nearly half of UK youth (44%) and 39% of U.S. youth have bought and/or sold used items through an online resale platform in the past year. Tradesy even issued a ...