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Global Y Media

... . That’s really interesting to watch. GURAV, 25, INDIAVITAL ENTERTAINMENT Music consistently rises to the top as a vital part of Ys’ lives across the globe. Movies and travel are also highly important, particularly in developing countries. Social media ranks strongly in India and China, as does fashion in South Korea. How important are each of the following things to your life?Top 2 Box “Very important” and “Somewhat important” Music | My smartphone | Travel Movies | Books | Comedy TV | Social ...

POP Watch

... enjoyment, a sense of belonging, comfort, and total satisfaction from comedy. To me, comedy is a commodity.JULIA, 29COMEDY SOURCESTV shows are the first place young viewers turn for a laugh. Movies, online videos, and social media also rise to the top. Men are more likely than women to turn to comedy podcasts or comedy specific apps for humor, while women are most likely to stick to more traditional comedic outlets like TV and books. From the list below, where do you turn for comedy and laughter? TV ...

Digital Communicate

... find a store or restaurant | Video chat | Check in to places | Read an online review of a product/ restaurant/ hotel/etc. | Watch a TV show | Watch movies | Read magazines/ newspapers | Scan a QR code or barcode for price/ product information | Look at mobile daily deals | Look at ads | Read books | None of the above What activities do you do regularly (at least once a week) on your tablet? Select all that apply.Among those who have a tablet Browse the Web | Play games | Check email ...

Shopping Behaviors

... items | Dining out (e.g., restaurants, takeout, fast food) | Footwear | Nonalcoholic beverages (e.g., coffee, soda, energy drinks, juice, water) | Apparel | Beauty and grooming (e.g., deodorant, hair styling, facial skincare, makeup) | Household necessities (e.g., cleaning supplies, toilet paper) | Tech and accessories (e.g., computers, mobile devices, headphones) | Entertainment and events (e.g., sporting events, concerts, movie tickets) | Traditional media (e.g., books, DVDs ...

POP Landscape

... to you to be current on the following topics?Top 2 box: “Very important” and “Somewhat important” Music | News/ current events | Technology | Movies | Health/ wellness/ fitness | TV shows/ series | Books | Politics | Games | Digital culture | Sports | Fashion | Art | Theater | Nightlife | Celebrity gossip/ news JACKS-OF-ALL TOPICS, NOT EXPERTS Although it’s important for young people to be fairly well-versed across a large breadth of topics, they aren’t very likely to consider ...

Building Brand Loyalty

... ) | Digital media (e.g., ebooks, streaming services) | Entertainment and events (e.g., sporting events, concerts, movie tickets) | Apparel | Dining out (e.g., restaurants, takeout, fast food) | Traditional media (e.g., books, DVDs) | Accessories not including footwear (e.g., bags, jewelry) | Bars/clubs | Garden and outdoor | Home décor and furniture GROWING LOYALTYThere are offerings that brands across all categories can provide to develop greater loyalty young ...

Digital My Mobile Life

... weekday, which of the following activities, if any, do you do on your mobile device during the morning?Among those who do each activity Listen to music | Look at social media feeds | Read news | View photos | Aimlessly browse the Internet | Use fitness/ health apps or videos | Play games | Access mobile learning | Listen to podcasts | Read blogs | Watch TV | Read books | Watch videos | Read magazines | Shop/ browse online On a typical weekday, which of the following activities, if any ...

BMS Soul

... % of Trendsetters watch films or TV programs because of the values they portray. Among Ys, 16% buy books about spirituality or religion, and 13% tune into radio programs and podcasts about the same content. More than one in 10 avoid foods, beverages, products, and companies whose practices are not in keeping with their faith. Which of the following activities, if any, have you done in the past six months? Watched a film or television program because of the values it portrays | Purchased a book ...

Gender Consumer

... | Housewares/ furniture | Accessories Sporting goods | Mobile devices | Home electronics/ tech | Movies | Video games/ PC games | Books | Magazines | Travel | Music THOUGHTS ON GENDER SHOP I think women shop more for the social aspect of it. Meaning, not just for clothes themselves, but for the experience of going out, picking things, trying them on, talking to friends. And they usually go out and buy something for an occasion—something to look forward to. Whereas men seem to just show up, get ...