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Macrotrends

Welcome To The Club

... about business into providing a community-oriented atmosphere. Given their social inclinations, it’s fitting that they’re now looking for ways to connect on a deeper, more personal level through creating and joining new groups. However, the search for a community outside of one’s neighborhood can be difficult, especially for those new to a town/city. To help them locate and form their personal communities, young people are turning to apps that allow them to find or build groups of like-minded ...

No Kid(ding)

... for a young person just as they would their own child. And with the rise of startups and Millennial entrepreneurs, those who own a business often feel that their employees are like children to them. When targeting young adult consumers, brands and marketers frequently position messaging, products, and experiences to them and their families; however, in making this assumption, they are making themselves irrelevant to a growing segment without kids or aspirations to have them. That’s not to say ...

Global Digital Trends

... launched its own podcast series "Outside of the Box," which explores different aspects of business such as sustainability, American manufacturing, and the future of the workforce. The podcast features stories and advice from different thought leaders, including Walmart’s senior staff. The second season of "Outside of the Box" focuses on the value of time in today’s digital world.Blue Apron’s "Why We Eat What We Eat" U.S.-based meal delivery service Blue Apron, a long-time sponsor for a bevy of ...

The Future Of Experiential Retail

... frictionless/cashierless checkout option, e.g., Amazon Go) and are interested in this type of shopping format, while another four in 10 express interest, even though they have not tried it yet. In Hong Kong specifically, customers frequent the area’s many frictionless shopping concepts for ease and convenience, and a Cassandra business partner based in Hong Kong told us how groups of friends use contactless payment apps such as Octopus and the peer-to-peer payment app PayMe to both engage in contactless ...

Video Game Time

... ingrained in social culture the way traditional sports have. Currently, the genre is lacking a poster child: X Games and skateboarding had Tony Hawk, who not only provided an attractive face to further public interest but also a business savvy that encouraged financial investment. The various eSport games need breakout stars to elevate consumer attention. In addition, offering such a range of games and formats adds confusion for a newbie trying to understand eSports because all games are lumped into the ...

Cease & Assist

... -Amazon; whereas the Internet giant allows shoppers to search among its 500 million products, these new entrants offer a decidedly finite list of items personalized to each person. As CNBC notes, Sarah LeFleur, founder of MM.LaFleur built her business recognizing that “the future of retail would not consist of shoppers spending hours weeding through thousands of culottes on the Internet to find the right pair; instead, by using data and customer feedback, she envisioned a world in which a stylist ...

CHANGEables

... wearing.SHINOLA Shinola was founded with a mission to highlight craftsmanship and with an aim to bring business back to Detroit. Of late, however, fans gravitate to the brand more for its style than its substance.CAUSE OVERLOADYoung people are feeling overwhelmed by the sheer number of causes that need support. In fact, 68% of those in both the U.S. and UK say it’s hard to focus on one single cause because there are just so many to support. Financial and time constraints also make it hard for them to ...

Race To Zero

... . By purchasing lower grade berries that are perfectly edible, just not pretty, the company is able to distill a strawberry vodka that’s both affordable and less wasteful. All fruit used in the process is locally grown and fermented, distilled, and bottled by hand. The company also offers strawberry brandy made from imperfect produce.Earth.Food.Love Devon-based Earth.Food.Love, a family-run business, uses a self-weigh system where customers bring their own containers to fill with organic, loose ...

Pop Politics

... , particularly the GOP debates. It’s a joke.” In fact, a 26-year-old man from the UK noted that he and his peers are just as engrossed with the U.S. election: “There’s a lot more show business to American politics than British politics.” While these opinions aren’t exactly flattering to the American political system, they’re nonetheless demonstrative of the current state of affairs. Pop culture might bring to the forefront topics that I may not have known about as much beforehand.KATJA, 25, CAPart of the ...

Personal Property

... and it’s expanding its offerings in this category in response to demand. Meanwhile, based on the success of HomeGoods, TJX recently opened an off-price home concept store, HomeSense, selling oversized upholstery, office and garden furniture, small home items, and toolkits and hardware to tap into young people’s DIY tendencies.While young adults’ home preferences signal big business for brands, it’s also causing challenges, meaning brands can’t simply operate in the same way for new generations and ...