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Data

Parenting Attitudes, Preferences, Style, Values & Beliefs

... The following charts illustrate data in Total (all respondents) as well as differences by gender. To see differences within additional demographic categories, click 'View Total Data' beneath each chart.Parenting Attitudes & Preferences Which of the following best represents your feelings about parenting today? I'd rather have two or more children | I'd rather have only one child | I'd rather raise my child(ren) near my relatives | I'd rather raise my child(ren) near my friends | I'd ...

Social Media: Global Impact, Influence, & Importance

... | None of the above Influences on Purchase DecisionsWho/which of the following, if any, do you trust to influence/inspire your purchase decisions?Please select all the things or people that influence your purchase decisions. Friends | Family | Online reviews | Social media posts (not ads) | Social media influencers | Media | Websites (aside from social media sites) | Ads | Significant other | Celebrities | Children (Base: Parents) | Co-workers/employer | Salespeople | Personal ...

The Future of Family

... children?Those who do not currently have childrenPlease select one response. I want to have children | I don't want to have children | I'm not sure if I want to have children Time With FamilyWould you rather...?Please select the one statement from each pair that most closely aligns with your views. I'd rather have more time to spend with my family | I'd rather have more money to spend on my family | It's not quality family time if we're together but everyone is on their devices | It's still ...

What Makes Them

... A quantitative overview of Gen Z and Millennial's attitudes and behaviors toward success and core values. PERSONAL SUCCESSWhich of the following items do you consider important to your idea of personal success?Select all that apply. Being healthy and physically fit | Having close friends | Being free from stress | Having my dream job | Owning a home | Having a lot of money | Traveling whenever I want | Getting married | Being my own boss | Having children | Being an expert in my ...

Stress Factors & Social Norms

... feminine) | Talking about mental health issues | Vaping/e-cigarettes | Adult children living with their parents (assuming they are not their caretaker) | Bouncing from job to job | Hooking up (i.e., having sex without a relationship) | Parents financially supporting their adult children (e.g., paying phone bill, supplementing rent) | Men being sensitive | Not going to university | Having tattoos | Having friends that you only know digitally (i.e., never met in person ...

Life Events & Milestones

... high school/secondary education | Travel a lot | A flexible schedule | Have children | An advanced degree (e.g., master's, Ph.D) | Own my own business | Other | None of the above LIFE ACHIEVEMENTSWhich of the following, if any, have you already done or do you want to do in your life? Get a driver's license | Live on my own | Have a career | Buy/lease a new car (a car that has not been previously owned) | Buy a home | Be financially secure | Graduate from university ...

Success & Values

... | Traveling whenever I want | Being my own boss | Getting married | Being an expert in my field | Having children | Being widely respected for my opinions | Owning a lot of nice things | Getting an education from a top school | Having a lot of followers on social media | Becoming famous | None of the above DAY-TO-DAY CORE VALUESOn a scale of 1 to 5, how important are each of the following core values in your day-to-day life?Important Summary (Top 2 Box) Security: Being safe ...

The Influencers

... | Though another influencer I follow | Though brands I follow on social media | Through media (e.g., on TV, in a magazine, on a podcast, in the news) | Children | Siblings | Significant other | Through a collaboration (e.g., with a brand, with another influencer) | Parents | Coworkers/Classmates | Other people | Through a sponsored post | Through a brand that posts/talks about them | Through a brand they post/talk about | Other | None of the above WORKING FOR INFLUENCEHow ...

Supporting Social Causes

... , telling someone about a cause).DISCERNING FACTORS OF SUPPORTHow important, are each of the following in determining what causes you support and care about? If it affects someone I love | If it affects me personally | If it affects the world at large | If it affects my country | If it affects my city | If it affects my local community | If it affects a certain group of people (e.g., children, women) | If it affects my state/my county | The number of people it affects | If it affects a ...