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Macrotrends

Gut Check

... opinionsCrowdpilot is a crowdsourced advice app that connects users to a community of “pilots” who provide real-time advice on scenarios such as dates, arguments between friends, and family gatherings. For users faced with difficult decisions, ChoiceMap algorithmically determines the best option based on an individual’s ranked priorities. - EXPERT HELP - Expert advisors are being integrated into on- and offline spaces to help overwhelmed consumers make the best choices. Target has expanded its beauty concierge ...

Supply & On Demand

... at the counter upon arrival. But it’s also making the movies more social by enabling users to see which of their friends are interested in seeing certain movies and to invite others to attending a screening with them.FandorDriven by a community of moviemakers and film lovers, Fandor’s selection of films veers from the mainstream and includes more indie fare. To help subscribers find the best movies available from the streaming service, members of the Fandor community create and share playlists ...

It's A Mall World After All

... out the space and provides helpful data on foot traffic. In another interesting move, Showfields recently opened the fourth floor as a dedicated co-working space in an effort to build community around the brands it features. BULLETIN This boutique is noteworthy for the products it sells—feminist-focused jewelery, accessories, and apparel—but its business model is even more innovative. Small online businesses (all of which are female-owned) pay a monthly subscription fee to have their ...

Life Skills

... the interpersonal, problem-solving, and technical skills that they need to succeed in the modern world.BRIGHTWORKS SCHOOLSan Francisco’s Brightworks School, a spinoff of the Tinkering School program, operates under a similar guiding philosophy, allowing students to learn key life skills by doing. The experience-driven learning community currently has students ages 5 to 15 matriculated. TINKERGARTENBrooklyn-based Tinkergarten seeks to reclaim the “unbridled, outdoor play that used to be part of ...

Well Intentioned

... for a brief period. Because they are collaborative and community-oriented, Ys feel they are letting down both their friends and society when they don’t want to join in. They are disturbed that they aren’t being supportive of their friends’ wellness pursuits and also because they don’t like the thought of becoming a burden on society by doing detrimental things to their bodies or by not exercising enough. A majority (78%) note that they would feel guilty if their health problems cost society money ...

Shop Class

... . As part of the curriculum, students are instructed on the tools needed to complete the project—all of which can be found at Home Depot, naturally. UK supermarket chain Tesco is upgrading many of its stores to have a warmer, community feel. As part of the effort, select locations are now outfitted with dedicated class space for activities such as yoga, baby gym, and cooking. Urban Outfitters’ Space 15 Twenty in LA is a nouveau mini-mall. Consisting of a performance space, gallery, book store ...

Marketing Tips

... together more than they divide them. As young consumers turn to brands to foster a sense of community, brands across all categories can leverage sports to achieve this goal.  Harbin Beer Last year, Harbin Beer launched a “Happiness Without Borders” campaign that promoted global connectedness by organizing team sports between China and five of the countries that it shares borders with, including Vietnam, Russia, and Mongolia. The company hosted events such as kayaking, soccer, and ping pong that ...

Culture First, Country Second

... time, energy, and money in culture that aligns with their interests and values, regardless of where it was created. This perspective is translating to how they define their sense of community, which is no longer driven by borders and proximity but rather by cultural unity, whether that be relating to a particular genre or an aesthetic.Just because culture is global today in terms of access doesn't mean it's becoming homogenous in terms of content or perspective. Young people around the world aren't ...

Global Culture Marketing Tips

... , particularly as they can deeply immerse themselves in an ongoing narrative. While modern youth are accustomed to viewing TV shows at different times that best fit their individual schedules, brands are forging a sense of community around their programs by offering shareable content and real life activations available for limited times that celebrate their shows. These efforts give fans a reason to come together and engage in the cultural conversation around shows digitally and/or physically. Even brands ...

Extracurriculars

... and Menlo Park City are a first test of AltSchool’s ability to scale its learning platform in a more diverse set of classrooms.Brainly Quora-for-kids platform Brainly is a social learning community boasting 100 million students monthly from 35 countries who use the platform to answer homework questions and more, which speaks to Gen Zs’ open-source mindset. Users post their question and within minutes receive a clear, moderated response from a fellow student. Brainly also stores millions of ...