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Macrotrends

Genre Trends

... . The in-depth exploration of such real-life events is an evolution of reality television that not only satisfies a voyeuristic curiosity but also provides historical information. In an effort to improve themselves while consuming pop culture, youth are turning to this new wave of edutainment as a learning opportunity. True crime content has made the shift from a grisly guilty pleasure to a culturally relevant form of educational entertainment, with the widespread success of Serial, HBO’s The ...

Open House

... . - CO-LIVING SPACES - Krash offers eight shared living spaces in Boston, NYC, and DC for entrepreneurs who want to live in a community focused on innovation. The company boasts ample communal areas, weekly family-style dinners, and business events on-site. Pure House, a co-living space geared towards entrepreneurs, has five locations in Brooklyn, with private and shared bedrooms, amenities, and holistic health services. The Collective offers group living in central London with communal facilities ...

POPulism

... learning and enhancing their awareness through laughter. Having come to terms with the idea that Ys prefer to absorb their political news and current events through this comic lens, politicians themselves suddenly seem eager to get in on the act. In the wake of the 2012 election, the significance of the Gen Y vote can hardly be disputed; nor can the success wrought by the Obama administration’s continued demonstration of awareness of these voters, and willing participation in the pop culture that ...

weCommerce

... can refresh my wardrobe.HILLARY, 34, PAThe way youth conceives of weCommerce isn’t limited to resale, however. The simple act of upgrading or altering a product can give it a new life, which feels like buying a new item without having to actually do so. Nearly two in 10 U.S. youth (19%) and UK youth (18%) are interested in attending in-store repair/maintenance/upcycle events; similarly, 31% of U.S. youth and 26% of UK youth say that the ability to refurbish or repair items with help from the ...

Epic Entertainment

... exaggeration and the abundance of filters available. Young consumers attend events or purchase food just for the social media cred they can earn by posting about it; people are willing to wait in line for several hours to take a photo in Yayoi Kusama’s Infinity Mirrored Room to post online, and “eating for the Insta” has become a popular trend. While youth may physically attend the art exhibit or actually eat a ramen burger, their appreciation of the content itself is overshadowed by the ...

Brand Friends Forever

... spokesperson for the company’s One for One charity model. This theme of transparency resounds, with behind-the-scenes videos and abundant opportunities to partner with the brand to do good, by participating in shoe giveaways or hosting events. Mycoskie also uses TOMS as a platform for helping people find their purpose in life—to that end, he published the book Start Something That Matters—and celebrates consumers’ world-changing stories on its website. Style Your Sole parties allow customers to express ...

Global TV Trends

... branded and made to perform sexual acts for Nxivm founder, Keith Raniere. Annapurna Television has already optioned the rights to the New York Times’ 2017 exposé about Raniere and plans to create a fictionalized TV series inspired by true events. In Australia, the infamous religious cult known as the Family, in which children were beaten, starved, and fed LSD, was featured in a recent episode of the Australian TV series 48 Hours. People’s morbid fascination with cults continues to fuel the ...

Mix Masters

... brand.Experiential entertainment holds significant sway for youth. Consider establishing events that showcase young creators’ work based on your content, such as listening parties for remixes or gallery shows of fans’ drawings (see IRL [In Real Live]).Youth, especially Trendsetters, consider being a creator a form of social currency.  CUSTOM CREATIONSMost youth feel more connected to entertainment properties and brands when they allow them to play with their content, and ...

Less Is Morality

... tandem with a movement in education in which young people are learning that there are multiple ways to arrive at an answer to a problem, and that process is as important as having the answer itself. For young adults who are out of school, debates around the moral implications of the recent U.S. elections, the UK’s Brexit, and the looming immigration crisis, among other events, offer opportunities to explore moral issues from an academic standpoint. Some programmes are pretty bad at conveying ...

Fair Game

... perpetuation of gender stereotypes in sports by empowering women in the industry through sponsored events that give them a voice, like the recent Women in Sports Business Panel.Sports isn’t the only industry in which females need support—look at your own industry and in your own company to champion the women in leadership positions across the board.Three in 10 young adults, and twice as many Trendsetters, have watched a women’s sporting event in the past year.Three-quarters of young people do not ...