396 results for '"experiences"'
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Macrotrends

Culture Spotlight On The UK

... ;sustainable fashion, they're driving the circular economy, getting rid of unwanted clothes in ways that benefit the environment—and also their wallets. The app reGAIN reflects this prioritization of sustainability by letting people send in their unwanted garments, so they don't end up in landfills, and in return, get discount credits at top brands. Retailers including Asics, New Balance, boohoo, and Superdry support the app, and, reflective of young people's passion for experiences ...

Mind the Store

... Young consumers are shying away from over-stimulating stores and instead seeking shopping environments and experiences that promote a sense of wellbeing. In recent years, companies have responded to young consumers’ growing prioritization of health and wellness primarily through their product offerings. Food brands have introduced all-natural and organic lines; apparel brands have expanded into the now-flourishing activewear and athleisure markets; and tech brands have propagated fitness ...

Consumed Takeaways

... something is amiss, whether that something is product quality or corporate ethics. Be smart about your policies and practices, and open about your successes and missteps. What you don’t tell them they’ll find out on their own terms. Build a seamless experience.Gens Y and Z do not differentiate between their online and offline experiences, nor do they prioritize one medium over the other. For these individuals, what happens on-screen is just as real, worthy, and “experiential” as what happens in tangible ...

Break It UP

... a positive view about moving on. There are, of course, exceptions to the rule, such as when the breakup is the result of mistrust or a betrayal, but on the whole young people are adopting this updated interpretation. They see dating and relationships as learning experiences and know the time together wasn’t wasted. Young people are transforming attitudes around breaking up, treating it not as a loss to be mourned for the foreseeable future or a mistake to punish oneself over, but rather as an ...

Nesting & Resting

... indulge in on more limited means, while for Ys, who favor experiences over possessions, such products help them create a nesting experience at home without having permanent possessions that weigh them down. When I come home from work or school I want to recharge. I can't do that if the space doesn't feel like my own or I don't feel comfortable where I am. Small details like smell matter just as much as personal privacy.MARYN, 19, U.S.For brands, this shift in priorities presents greater ...

Relationship Goals

... -rooted eLationships with people they only know online. This isn’t to say that modern youth are shunning traditional relationships altogether, but they refuse to feel confined by prescribed standards and instead expect to imagine their own Relationship Goals by defining what "relationship" means on their own terms. I have noticed nontraditional relationships have become more common in the past five years. Lots of my friends have experiences with nontraditional relationships, such as polygamous and ...

The Path

... all else. They’re living more for what fulfills them in the moment (e.g., travel, unique experiences) than what may fulfill them in the future. To this end, it’s not uncommon for Ys to live beyond their means, sometimes choosing to spend on experiences they believe to be “once in a lifetime” opportunities, like exotic travel excursions, rather than thinking about how they’ll pay their credit card bills. Purchase/Lease A New Car Ys and teen Zs are far less likely to own a car than were their ...

On The (Im)pulse

... , they nonetheless find fascination in learning someone suddenly decided to book a trip, why they chose to suddenly do so, and how they made it work, including what concessions they had to make in other areas to be able to impulsively go away. The mention of impulsive booking therefore becomes as interesting as the destination and the experiences one had while there.I think traveling impulsively is great if you have the time and money to do so. Being spontaneous can lead to great payoffs in making ...

Multigenerational Marketing Tips

... importantly, shows consumers how to use it.MAKE THEM A HAPPIER PERSONThis is among the top five most important things for a brand to do according to three out of the four generations in both countries (Xers, Ys, and Zs in the U.S. and Boomers, Xers, and Zs in the UK).Why?: Consumers turn to brands to improve their lives, which includes making them happier. One way brands can do this is by tapping into people's passions to deliver content and experiences based around what they love. They can also provide ...