Gender Trends Sep 08, 2013 ... candidates in kitchens in videos and ads. The idea is that this domestic, traditionally female-dominated setting will serve as a subliminal nod to a candidate’s progressive mindset. Last year, Senator Christopher Murphy, Democrat from Connecticut, released an ad for his Senate campaign in which he starts the day in the kitchen with his family; similarly, Senator Martin Heinrich, Democrat from New Mexico, produced a spot where he was seen checking off a to-do list in a kitchen. The trend is not limited to ...
Mind the Store Jun 15, 2015 health & wellness retail brick-and-mortar malls shopping ... individuals, they can in fact be influential brand advocates, as they’re likely to share their positive experience on social media and champion the brand to friends and family. When giving retail environments and service a wellness update, it’s important for brands to note that young consumers don’t expect all stores to look and feel like sanitized spas. Rather, they want them to induce a similarly salubrious state-of-being regardless of aesthetic. Transporting shoppers to their happy place can be ...
IRL (In Real Live) Dec 11, 2016 media & entertainment events festivals TV ... interested in seeing entertainment such as Netflix Originals in more public settings. Being able to view these shows with a large group of friends and family would be exciting and another form of entertainment that’s more social than watching the show at home.JONTI, 16, UKAll told, brands producing TV and streaming shows should do what the movie industry has been doing for ages: take static entertainment and create events around it. It may seem that this format doesn’t resonate with modern youth given ...
Single Inclusive Sep 03, 2013 ... generation, 74% say their careers are very important to them, and more than two-thirds (67%) would rather climb the corporate ladder while they’re young than start a family while they’re young. Whereas in previous eras women may have sought a mate in part to handle so-called manly tasks like home repairs, and men for “softer” domestic duties like cooking and cleaning, the division between the sexes has eroded to the point that each now prioritizes the mastering of skills traditionally associated with ...
Well Intentioned Jun 03, 2015 food & beverage health & wellness fitness nutrition self-esteem ... uncomfortable. If they said they couldn’t make it to an event because they were binge-watching TV, they would be called out by friends and family; if they avoided doing their taxes because they were more interested in spending hours on Tumblr, they would feel remorse. But they can get away with opting out and ignoring problems when their excuse for doing so is to maintain their wellness. WELL-TO-DO As wellness becomes more mainstream, it is following the path of other product and service categories as it ...
The Real Story Mar 12, 2015 gen z media & entertainment books movies TV ... her family sinks into poverty and the other is a disabled veteran just returned home from the Middle East.Mosquitoland by David ArnoldA modernized road trip story, this novel shares Mim Malone’s journey from her father’s home in Mississipi to see her sick mother in Ohio. The tale takes several twists and turns as the author addresses several issues that have become particularly poignant to Zs, including mental illness, sexual assault, and sexual identity.The Start of Me and You by Emery LordDeath ...
Soloists Sep 03, 2015 social life experiences local culture mindfulness ... able to be in constant contact with their friends and family. To that point, 57% of young adults say it’s a badge of honor to be comfortable having dinner alone in a restaurant (though only 42% have tried it). In addition, their team-oriented social nature causes young generations to see taking alone time as being a little selfish, but as they grow older and more self aware, they realize that it’s necessary for their wellbeing (see Presence of Mind). They can focus on their own needs and don’t ...
Global Analog Trends May 29, 2018 ... strong points of view about specific food passions. For example, Shayne Chammavanijakul tapped friends and family to help fund her independent food magazine Dill, which focuses on Asian cuisines. Chammavanijakul’s desire to launch Dill stemmed from her disappointment with how mainstream food magazines exoticize Asian cuisine. Her magazine’s content is refreshingly straightforward and without frills. Chammavanijakul, along with other founders, are able to focus their efforts on ...
Flair and Balanced Mar 03, 2016 media & entertainment causes and issues politics social media ... transparency and discovery. Consider how platforms like Instagram and Twitter display trending topics that are influenced by one’s extended network and how Facebook shows not only the interactions that one’s friends make with shared connections but also with those in outer circles: friends of friends, friends of family members, friends of colleagues and classmates, friends of foreigners met while traveling, friends of brands and organizations they follow, and even friends of “strangers” whom they only ...
Seize The Day Dec 14, 2017 alcohol health & wellness social life nightlife ... Trendsetters in the U.S. and UK are willing to go to social events alone if their friends can’t/don’t want to come, and as young people begin to spend more time socializing during the day instead of at night, this is likely to increase. As Ys and Zs get older and begin to get married and have children, they’ll be more likely to seek out daytime activities as a family-friendly option. Daytime socializing also lacks the “romantic” pressure of nightlife; about a quarter of youth in the U.S. and UK, including ...