308 results for '"fashion"'
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Macrotrends

Innovation Halo

... though it had already found a successful approach to attract young gamers, it keeps evolving and providing newness in order to stay relevant. Similarly, Amazon is widely admired for innovation because it's always progressing and even expanding into new categories, from entertainment to fashion to food/beverage. Yet not every brand has to cross verticals like Amazon to be innovative today. Consider how Airbnb is innovative through its business model of making accommodations more affordable and unique ...

High Society

... Moon and manifest these goals by the Full Moon. For $34 a month, subscribers receive organic, vegan, and cruelty-free beauty products by small brands; new crystals; and an access pass to their online products such as their calendar plug-in to remind users of major cosmic events.RevlonThe major U.S. cosmetics brand went in a glitzy-galactic direction with their limited edition Shoot The Moon Collection. The range was launched in September 2018 with British fashion model Adwoah Aboah as the face of ...

ROI (Return On Image)

... improve their skills. Burberry made use of Facebook, Twitter, Vine, YouTube, and Instagram’s Hyperlapse feature to present an intimate story of London Fashion Week to fans, showcasing behind-the-scenes moments leading up to the event, followed by the actual runway show and reactions from celebrity guests. The NBA used Snapchat to offer fans exclusive behind-the-scenes clips of the 2014 draft, such as players arriving on the NBA bus, and during the finals, they posted exclusive videos between games ...

What's In Store

... . A decade ago, being able to shop online gave young consumers a means of self-expression that was never before available; regardless of whether one lived in Boston or Boise, London or Luton, e-commerce meant young people could tap into the trends that inspired them—from fashion to art to music—even if those trends arose from a country halfway around the world. If their local stores didn’t carry the goods they thought were cool, they could still buy whatever they wanted because online ...

(Pas)Sport

... . Consider how young people will go to music festivals even if they don’t really love all the artists playing—Coachella and Glastonbury are the most obvious examples as the parties and fashion have become just as compelling of a reason to attend and check the event off one’s bucket list. Sporting events are similar as they increasingly offer something for everyone. In fact, for many, the journey to sporting events (e.g. road tripping with friends or taking the train with fellow fans) can be just as ...

Personal Best

... boost from within,” and Free People sells "ingestible beauty" products that make up more than a quarter of its sales, according to Business of Fashion. It's not surprising, then, that vitamins and supplements are entering the customization space as well, as the idea that a magic pill works for everyone doesn't resonate with Ys and Zs. Companies such as Zenamins and VitaFive customize daily vitamin packs based on individual needs, while brands like Vitamin Lab offer an entirely personalized vitamin ...

Video Game Time

... “real sport,” they are taking notice as competitions sell out arenas and viewership rivals that of baseball and hockey among older Ys. Traditional sports leagues should also be concerned about the shifting perceptions of youth. Young people in the U.S. are far more likely to say that the best sports require strategy (73%), which is fully on display in eSports, rather than require strength (27%) (with those in the UK replying in a similar fashion), which is more closely associated with ...

Race To Zero

... publicized eco-friendly products and services, such as housing options, fashion choices, and vehicles, young people are also focusing in on zero waste—and they expect brands to help them achieve it. In addition to reducing their waste, brands also have to help reduce the time and effort it will take young consumers to participate in this movement, making it a convenient part of their lifestyle and thus making zero waste more realistic from a personal and societal standpoint. I reuse bottles and ...

CHANGEables

... improve the world and society but have evolved into “it” items. S'WELL WATER BOTTLES Yet another “it” accessory, S’well bottles can be spotted in celebrities’ hands and in a broad range of trend-focused stores. Kaley Cuoco and Guy Pearce are fervent fans, and the bottles have been stocked in J.Crew, Nordstrom, and Neiman Marcus. STELLA MCCARTNEY BAGS Known for her commitment to eco- and animal-friendly fashion, Stella McCartney has single-handedly turned pleather, a once looked down upon “cheap ...

UnWasted Time

... a specialty cocktail or limited-edition drink and forego the typical beer and wine as they're always considering the investment of their purchases. Just as young consumers are more willing to splurge on a smaller number of investment pieces in lieu of purchasing a higher amount of fast fashion apparel, so too are they cutting back on the number of alcoholic beverages they purchase to focus on quality over quantity; of those who drink, 64% in the UK and 61% in the U.S. prefer to drink higher ...