802 results for '"gen z"'
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Macrotrends

The FUND-amentals

... Gen Ys and Zs have radically different views on what constitutes financial security, with Ys having an eye on the present and Zs focusing on the future, which ultimately affect their respective saving and spending habits. Young people’s attitudes toward money are formed, along with many other long-lasting defining characteristics, in the crucible of adolescence. While the largest portion of Gen Ys spent these formative years during an economic boom, most Gen Zs, conversely, were witness to the ...

Retail 2.0: Youth Outlook On Luxury

... , and even Gen Ys and Zs who aren’t making luxury purchases can follow activity in this space because movement within the luxury vertical is major media fodder. The industry has been opening up—albeit slowly)—for a while now, especially with the growth of social media, which has enabled luxury brands to showcase their runway shows, behind-the-scenes footage, and campaigns more readily than ever. Now that consumers have increased access to this information at their fingertips (and indeed ...

Feel The Burn: Understanding Modern Burnout

... overextend themselves in their professional and personal lives, creating demands both in and out of the workplace and a situation ripe for burnout. To cope with the aftermath of their burnout and redefine the role work plays in their lives, Ys are seeking to find their true selves (see table below). They’re to turning to things such adaptogenic drugs and alternative spirituality to help them gain new levels of self-awareness that in turn, help them deal with their burnout. With the oldest Zs entering the ...

Cease & Assist

... . While youth are wary to say flat out that they want fewer options for fear of losing autonomy, their feelings of stress when provided with such a vast selection indicates otherwise: this is especially true among Gen Z teens, with nearly a third in the U.S. and UK saying they’re overwhelmed by shopping experiences in which they are presented with a large number of choices. Moreover, youth in our focus groups noted that even thinking about their typical process of making a selection ...

Find Your Place

... While Gen Ys and Zs are the most digitally connected cohorts, they're struggling to find their sense of belonging in person, as evidenced by their approach to home and travel, creating a need for brands to help them obtain it. While modern young adults are more connected to others online than ever before, which would seem to make them experience a greater sense of community than their predecessors, many are lacking it offline, with their approach to home and travel compounding this ...

Global Gaming Trends

...  Fortnite player at 13 years old. The UK-born Gen Z recently signed with Team Secret to form its first Fortnite team. While his parents are supportive of his new career, Mongraal still has a gaming curfew and has to put down his controller after 9pm, which may be why his gaming hasn’t affected his grades in school. Mongraal has been an avid gamer since his tween years, starting around age 8 with Call of Duty.Daequan Recently signed to Team Solo Mid ...

eLationships

... (31%) of respondents in this study agreed that “digital relationships are just as meaningful as in-person relationships,” thereby indicating that this mindset will become more prevalent going forward. For members of Gen Z, who have grown up approaching and socializing with strangers in virtual worlds, the concept of “stranger danger” is no longer resonant. While they are certainly more aware than ever of predators, both offline and on-, the digital world offers a relatively safe space to both ...

The New Social Norms

... alcohol. Meanwhile, the perception that young people are addicted to social media doesn't ring true for most Ys and Zs today. More and more, they're taking time away from such platforms because it causes stress and rarely enhances their friendships, particularly as social media has become less social; more than half of youth in the U.S. and UK say that social media platforms are less relevant to their life than they were a year ago. The stereotype of young people craving constant communication with ...

Humanology

... technology is integrated into nearly every part of their lives. This is especially true for Gen Zs who are digital natives and have a deeper relationship with technology having always lived in a phygital (physical combined with digital) world. Many of them are growing up with smart home devices and are used to speaking to and interacting with Amazon’s Alexa or the Google Assistant, blurring the line between human and humanoid. For them, Alexa can feel like a family member and also set a precedent: they ...

Out Of Office

... Gen Ys and Zs are changing the valuation of “manual” jobs, reinventing them as aspirational opportunities to be active and untethered to screens.Careers in manual labor and the service industry, once looked down upon as being reserved for the “unskilled” workers of the world, are becoming more attractive to Gen Ys and Zs in reaction to their growing malaise over being tied to desks and screens. In a reflection of the changing times, fields that were once considered highly coveted, like banking ...