802 results for '"gen z"'
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Macrotrends

Feel The Burn: Understanding Modern Burnout

... overextend themselves in their professional and personal lives, creating demands both in and out of the workplace and a situation ripe for burnout. To cope with the aftermath of their burnout and redefine the role work plays in their lives, Ys are seeking to find their true selves (see table below). They’re to turning to things such adaptogenic drugs and alternative spirituality to help them gain new levels of self-awareness that in turn, help them deal with their burnout. With the oldest Zs entering the ...

The FUND-amentals

... Gen Ys and Zs have radically different views on what constitutes financial security, with Ys having an eye on the present and Zs focusing on the future, which ultimately affect their respective saving and spending habits. Young people’s attitudes toward money are formed, along with many other long-lasting defining characteristics, in the crucible of adolescence. While the largest portion of Gen Ys spent these formative years during an economic boom, most Gen Zs, conversely, were witness to the ...

Parental Advisory

... to evaluate decisions, but they’re also more likely to have the experience necessary to do so because their parents are instilling them with the skill from an early age. As Cassandra found in recent Gen Z research, these children of Ys have been taught to consider needs versus wants and to think carefully about how much items cost and if they’re worth the investment. Their parents have tasked them with making decisions—under their guidance—and as a result, they are listening to their ...

Find Your Place

... While Gen Ys and Zs are the most digitally connected cohorts, they're struggling to find their sense of belonging in person, as evidenced by their approach to home and travel, creating a need for brands to help them obtain it. While modern young adults are more connected to others online than ever before, which would seem to make them experience a greater sense of community than their predecessors, many are lacking it offline, with their approach to home and travel compounding this ...

Cease & Assist

... . While youth are wary to say flat out that they want fewer options for fear of losing autonomy, their feelings of stress when provided with such a vast selection indicates otherwise: this is especially true among Gen Z teens, with nearly a third in the U.S. and UK saying they’re overwhelmed by shopping experiences in which they are presented with a large number of choices. Moreover, youth in our focus groups noted that even thinking about their typical process of making a selection ...

Global Gaming Trends

...  Fortnite player at 13 years old. The UK-born Gen Z recently signed with Team Secret to form its first Fortnite team. While his parents are supportive of his new career, Mongraal still has a gaming curfew and has to put down his controller after 9pm, which may be why his gaming hasn’t affected his grades in school. Mongraal has been an avid gamer since his tween years, starting around age 8 with Call of Duty.Daequan Recently signed to Team Solo Mid ...

It's A Mall World After All

... opportunity for youth to be entertained and delighted. Just as shopping wasn't necessarily the primary reason why youth visited malls 15 years ago, it's not necessarily the driving force behind Ys and Zs visiting a mall today. Even so, 35% of Zs and 24% of Ys in the U.S. say they hang out at malls to have something to do, but this makes sense from a social standpoint, as young consumers view shopping as a social activity and like it when stores provide a space for them to relax or hang out (see Shop Talk ...

Humanology

... technology is integrated into nearly every part of their lives. This is especially true for Gen Zs who are digital natives and have a deeper relationship with technology having always lived in a phygital (physical combined with digital) world. Many of them are growing up with smart home devices and are used to speaking to and interacting with Amazon’s Alexa or the Google Assistant, blurring the line between human and humanoid. For them, Alexa can feel like a family member and also set a precedent: they ...

Retail 2.0: A.I., AR & VR

... Innovations in A.I., AR, and VR are improving the retail experience, presenting an opportunity for brands to take advantage of the customization and story-telling opportunities that such technologies provide.Young consumers have grown up steeped in technology and expect brands to be constantly innovating as a result. Gen Ys and Zs have seen what a difference tech can make in their lives and are eager to see more of it, especially when it comes to retail and shopping. In fact, the majority of ...

The New Social Norms

... alcohol. Meanwhile, the perception that young people are addicted to social media doesn't ring true for most Ys and Zs today. More and more, they're taking time away from such platforms because it causes stress and rarely enhances their friendships, particularly as social media has become less social; more than half of youth in the U.S. and UK say that social media platforms are less relevant to their life than they were a year ago. The stereotype of young people craving constant communication with ...