It's A Mall World After All Jun 23, 2019 ... Trendsetters say they prefer to visit multiple stores when they shop. This gives malls a distinct advantage—if they can create shopping experiences that are dynamic and visually compelling. This stands in direct contrast to traditional malls and department stores, which were designed to appeal to the masses and thus stagnated as modern shoppers stopped being captive to a singular shopping format (see The Global Retail Landscape). As young shoppers strive for individuality and prize creativity, they ...
Marketing Tips Mar 10, 2016 marketing social consciousness causes and issues corporate responsibility ... These marketing directives and examples act as guidelines for engaging in social good. Youth believe brands have the power to improve the world, and expect them to demonstrate an authentic sense of social consciousness. In fact, 65% of American youth and 56% of British youth think that it’s companies, not their governments, that can make the biggest positive impact in the world. Below are tips for how your brand can participate in resolving local and global problems and guide individuals ...
Culture Spotlight On South Korea Jun 16, 2018 ... ;rooms.Seoul’s New Sound: R&B Is A Genre To WatchK-pop continues to be Korea’s most lucrative and world-renowned genre, but there’s another music style on the rise in the country—KR&B. This sound is one comprised of experimentation and creativity from young people. The Internet has introduced South Korean youth to global artists and has inspired them to add to their own music culture. Younger Korean artists are gravitating towards soul and funk and using it to develop the unique sound of KR&B. The live ...
Always Be Hustling Sep 21, 2019 ... hard” is outdated to those who feel the existential burnout explored in this overall report. Not only does overextending oneself in all areas of life lead to total burnout, but it’s altogether too prescriptive and doesn’t account for individual responses to professional and personal situations. Modern youth, who gave rise to the $4.2 trillion global wellness industry under the battlecry of “self care,” are fully aware that they need to rest and recover from the intensity of modern work and life in ...
Control Center Mar 25, 2018 health & wellness technology quantified self ... the home and putting in the time and effort to do those things themselves, particularly wanting to manage aspects that allow them to be healthier, safer, and more comfortable.But this embrace of technology has a downside: young people are often accused of being addicted to their phones and disengaged with the world around them. Recently, there's a been a sharp countertrend. Arianna Huffington launched Thrive Global in an effort to improve people's health and overall performance, and has taken it ...
Control Center 21+ Mar 25, 2018 health & wellness technology quantified self ... the home and putting in the time and effort to do those things themselves, particularly wanting to manage aspects that allow them to be healthier, safer, and more comfortable.But this embrace of technology has a downside: young people are often accused of being addicted to their phones and disengaged with the world around them. Recently, there's a been a sharp countertrend. Arianna Huffington launched Thrive Global in an effort to improve people's health and overall performance, and has taken it ...
Where There's A Will, There's Away Dec 10, 2018 ... notoriously experience-oriented generation, they're willing to make sacrifices in other areas in order to get the travel experiences they crave. Though Zs are characteristically cautious about their spending and already focused on saving up for the future, they too are making travel a priority given their global outlook. Moreover, as their Y parents are prioritizing travel, they're accustomed to doing so from a young age and will strive to continue pursuing this passion. To that end, 73% of Trendsetting ...
Marketing Tips Mar 13, 2017 marketing play sports ... together more than they divide them. As young consumers turn to brands to foster a sense of community, brands across all categories can leverage sports to achieve this goal. Harbin Beer Last year, Harbin Beer launched a “Happiness Without Borders” campaign that promoted global connectedness by organizing team sports between China and five of the countries that it shares borders with, including Vietnam, Russia, and Mongolia. The company hosted events such as kayaking, soccer, and ping pong that ...
Realistic Optimism Feb 27, 2016 social consciousness activism causes and issues corporate responsibility politics ... unfamiliar feeling of despondency, they are finding ways to retain the optimism that is so characteristic of youth.About half of UK and U.S. youth (54% and 48%, respectively) have lost faith in humanity. Their collective despair doesn’t mean they are giving up on the possibility of change and a brighter future; interestingly, their outlook remains positive. Rather than sit back and watch the world unravel further, the dismal global atmosphere is driving them to look beyond the surface regarding matters ...
Making A Living Sep 24, 2017 career home money finance salary work-life balance ... like they need to make tradeoffs to have the job they want, such as not making as much money.All told, young generations' purview on these three pillars has changed due to their global outlook. They're beginning to take less of a materialistic approach by challenging the notion that they need more, particularly when it comes to money. They recognize that other countries don't make work and/or money their primary focus, such as France, which has pioneered the 4-day work week and even passed a law ...
