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Macrotrends

Users Anonymous

... , and more, all anonymously. Developed around the concept of “Zero Knowledge Privacy,” it, unlike most other file sharing services, does not maintain user activity logs or even require users to create accounts.LOUM is a social networking app that facilitates both public and anonymous sharing and networking within local communities. According to CEO and co-founder Alex Potrivaev, the app is currently the only platform of its kind that provides users with an anonymity option. The first iteration of ...

CHANGEables

... country. As a cause or issue rises to the fore, they latch on to hashtags to spread awareness; but just as quickly as they rise to the top of trending topics on Twitter, they also fade within a short time. Consider the trajectory of #BringBackOurGirls, which was everywhere on Twitter a year ago but rarely gets a mention these days.Too Many CausesCurrent young adults were barraged by a plethora of causes from a very young age, through organizations like Girl Scouts, Boy Scouts, and local youth groups ...

Sports Clubbing

... your brand can leverage its sports connections and sponsorships to help those new to the city feel engaged, whether that be creating events or guides to the local sports scene.Young people want more opportunities to participate in sports on weekend nights to break up the monotony of “going out” in the traditional sense. Consider how your brand can offer such nightlife alternatives, whether by sponsoring events or creating communities where people can find others to play sports with.Sports gives ...

Venture Consumers

... action.Collaborative Opportunities: Ask for their input and make sure to give them credit due, whether in the byline, liner notes, credits, or another form of public acknowledgement.Tangible Difference: For Ys, doing good is its own reward. Demonstrate how their investments are helping to make a visible difference in the world. - VC PORTFOLIO - The New VCs’ financial portfolios are populated with investments in friends’ and celebs’ creative projects, local establishments, up & coming fashion brands, favorite ...

Fear Factors

... just local; they’re global. Just over seven in 10 Zs in the UK and U.S. (74% and 73%, respectively) believe that the world is getting worse rather than better. Nearly half of U.S. Zs (45%) and four in 10 UK Zs (41%) worry about the state of the world, while the same number of Zs in the U.S. and slightly fewer Zs in the UK (36%) worry about the state of their country. And while Zs are accustomed to societal unrest, today’s hostile and divisive sociopolitical climate in both the U.S. and UK have them ...

Dollars And Sense

... , consumer interest continues to increase and retailers such as Overstock are beginning to accept it. Its decentralized nature is appealing to those who have a fundamental distrust for established financial systems. So influential has it become that Citigroup is reported to be developing its own version, Citicoin.COMMUNITY DOLLARS Local currencies that promote the support of small businesses and communities have flourished in recent years, with the Berkshires’ BerkShares serving as inspiration for ...

Dual Intentions

... friends or gain a local’s perspective when in a new place. And with more youth embarking on Living Experiments, they have a greater need to expand their social circles, both for companionship and as a conduit to local cultures and communities. Because young people have expanded the role of dating today to such great effect, they’ve essentially launched it into the pop culture sphere. Just as one may watch a particular TV series so they have something to chat about with friends, family, and colleagues ...

#Celebrate

... brand Cheap Monday hosted a 10-minute pop-up shop in 10 cities around the world at 10:00am local time and gave away 10,000 pairs of jeans.To commemorate its 20th anniversary, Old Navy created digital party for customers. Fans were asked to tweet a selfie and their birthday wish (for a chance to have it come true) at the brand along with the hashtag #selfiebration. A machine set up in NYC and LA projected fans onto a giant balloon portrait, and users were sent a GIF of the machine creating a ...

TasteMakers

... café with beverages from local coffee roaster JOE. Big Two Toyota in Chandler, AZ has an Internet café and deli, called Café 1250, that features gourmet coffee and light lunch fare with a side of free Wi-Fi. Similarly, the Mercedes-Benz Burlington dealership has a full-service café and employees are trained as baristas by a gourmet coffee specialist. - Food and Beverage Brand Extensions - Brands outside the food and beverage sector are increasingly creating consumable products to position ...

Single Inclusive

... children. Not everyone wants to get married, but singles still have the same material needs as those in legally committed relationships. Consider ways that you can make the traditional wedding registry concept more inclusive by framing it as a housewarming registry. - SINGLE INCLUSIVE EXAMPLES - Capital Hotel recently redecorated and reserved 25% of its rooms for solo travelers, and its concierge desk offers a list of local restaurants and bars recommended for solo female travelers in ...