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Macrotrends

The New Age

... their husbands have fallen in love with each other and want to get married. The show, recently renewed for a second season, has found devoted fans among young viewers who’ve never even heard of 9 to 5.BETTY WHITE Former Golden Girl Betty White has found a second act in Hot in Cleveland and has gained a cult following among young adults. The 93-year-old actress even joined Instagram recently, amassing 33,000 followers during her first day on the platform.BILL MURRAY Bill Murray, currently aged 64 ...

POP Trends

... youth voices. As reported in Publishers Weekly, prominent literary agents have declared that “real” stories are on the rise, in a direct countertrend to the fantasy themes that previously dominated the market. The early power of YA realism was demonstrated by John Green’s 2012 release The Fault in Our Stars, which tells the love story of two teens who meet at a cancer support group; the book debuted at #1 on The New York Times best-seller list, and the movie rights were quickly optioned by Fox ...

The Sexual Mehvolution

... . After all, young people have not been shaped by porn and pressure alone, but also by progressive parents, tolerant peers, and a collective cultural fabric that celebrates love and triumph over adversity. Given their inherent optimism, they’re evolving sexual norms to meet their needs rather than throw in the towel. Since they’re comfortable in their role as consumers of sexual content, they’re treating sex, in many ways, like a consumer product. Two trends related to consumption&mdash ...

Glutton Goals

... love the acts of cooking and baking and express themselves through their culinary creations, so indulgences like these let them exercise their artistry, adding a positive layer to their rebellion. This lets them rationalize that they’re still making a good decision because even unhealthy choices are healthy to some extent, especially as brands today are expected to inch closer to the healthier end of the spectrum (see New Morals). Another bonus: rebelling through food gives Zs social currency ...

Top Takeaways for Digital Marketers

... Tips and best practices for marketers looking to engage young consumers in the digital space.Digital media is no longer a new frontier. Today’s young consumers expect brands to be as savvy in their Web use as they are themselves—a lofty expectation, and one that demands more from brands than their mere presence across social media. Modern marketers are being asked to multitask; users want the brands they love to entertain them, educate them, communicate with them, reward them, and most of all ...

Global Music Trends

... Girls At Parties The UK film How To Talk To Girls At Parties, a love story between an alien and a high schooler set in 1977 London, features a soundtrack rife with punk tracks, both ‘70s classics and new forays into the genre, including one original song by the movie’s fictional punk band.Praise + Punk: The Ending of All Endings For its 30th anniversary season, Chicago Sinfonietta, a diverse classical music organization in Chicago, IL, is hosting a Praise + Punk battle of the bands ...

On The (Im)pulse

... just, in her words, “get up and go.” Her reason for this behavior stems from her feeling that life is short, so you have to be spontaneous. I love the idea of traveling impulsively. I don’t like having every detail of a trip planned out. It’s a lot better to know where you’re staying and play the rest by ear so you can explore the place on your own schedule.BRITTANY, 19, TXIt's all too easy nowadays for modern young adults to go down a proverbial rabbit hole searching for deals and then ...

The Age Of Innocence

... and will, in turn, make them a more interesting and informed person.I would be interested in more intellectual nightlife activities. I find activities that spark intellectual conversation to be enlightening. I love to learn, in general, so learning from a lecture or from listening to a conversation is one of my favorite things to do. This is especially fun to go to with friends, so that we can discuss the event and our thoughts after the event.ERIN, 28, ILThis shift in mindset has taken ...

The Fail

... interpret a misstep as a message that it’s just time to try once again as they work toward mastering the situation. Consider the number of well-known Zs who have flamed out spectacularly, only to embrace their colorful past and even spin it to their advantage. Demi Lovato was open and honest about her personal trials with her fans, and they love her all the more for acknowledging her failures and for having the courage to make a comeback. They evangelize Katy Perry for persisting in the music business ...

Healthography

... whirlpool, and a studio for elliptical yoga and spin classes.THE VERMONTThe Vermont has an infinity pool, outdoor spa, and separate rooms for spin and yoga/meditation.8TH + HOPE8th + Hope has a cardio room, a training room with CrossFit equipment and kettle bells, and classes including kickboxing, yoga, and Zumba.THE RISE OF AGRIHOODS In my ideal world, wellness would surely impact my choice on where I would live. I would love to live in a community that is based on eating local. Eating local would be ...