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Global Y Consumer

... really important to my generation to buy products and brands that are eco-friendly as I believe that there is an impact on the environment for every small thing that we do in our daily lives. If we shift towards eco-friendly products, we can contribute to saving our environment and work towards sustainability. HEISNAM, 28, INDIACONSCIOUSNESS OVER LUXURY GYs would prefer to wear a socially conscious brand over a luxury brand. This is especially true for Ys in Italy and Brazil. However, over one-third ...

Brands & Marketing

... version of myself | Highlight its employees in communications (e.g., in ads, social media posts) | Provide guidance, tips, and help in life | Communicate with me one-on-one | Give behind-the-scenes content of how the company operates | Partner with a smaller, independent brand | None of the above 7 in 10 youth in the U.S., UK, Brazil, and France would rather wear a socially conscious brand than a luxury brand. BRANDS TAKING A STANDHow strongly do you agree or disagree with each of the ...

Consumed Consumer

... storefronts, selling used items they no longer wish to own as well as products they make themselves. Which, if any, of the following activities have you done in the past six months? Sold something on a resale site | Sold my own used items | Sold something I made online LUXURY TODAY IS PERSONAL Luxury today feels more personal, accessible, and relevant to young consumers than it used to. Two-thirds agree that luxury is something they do for themselves, and men, in particular, are more likely to say ...

A&S Dating And Relationships

... greater priority in their lives than a wedding. They don't feel that they need to put a house on hold until they're married since they can obtain a sense of home in other ways. Moreover, due to their financial constraints and the rising price tag associated with a wedding, 33% of young adults believe having a wedding is a luxury only some can afford.How strongly do you agree or disagree with each of the following statements?Summary of strongly/somewhat agree I would rather spend money on a home than ...

In-Store Vs. Online Shopping

... intending to buy anything | Look for deals | Use a coupon/discount | Make an impulse purchase | Buy luxury items | Speak to customer service | Buy basic items | Try new brands | Buy in bulk | Shop with a friend SHOPPING IN-STOREWhich of the following statements, if any, do you agree with?Please select all that apply. I like the personal aspect of shopping in a store | Stores today are more than just places to buy things | I like the communal aspect of shopping in a store ...

Shopping Preferences

... counterparts, to prefer name brands and products with logos. However, young adults still want exclusive items, with more wanting products no one else has than products that everyone has. Below you will see several pairs of statements. Please select the one you would rather have/do. Name brand | Generic brand | Product no one else has | Popular product that everyone else has | Products with logos | Products with no logo FAUX REALAs discussed in ReLuxe, young adults view luxury ...

BMS Body

... diet | Vegan | Weight Watchers | Atkins diet | Raw food diet | Elimination diet | Mediterranean diet | Nutrisystem | South Beach diet | Macrobiotic diet | Biggest Loser diet | Jenny Craig | Ayurveda diet | Dukan diet | DASH diet | Volumetrics diet Ys WOULD OVERWHELMINGLY PREFER TO BE STRONG (71%) THAN SKINNY (29%). HEALTHY SPENDING While 61% of Ys agree that healthy food options have become more affordable, most (68%) also say that eating healthy is a luxury only some can ...

Global Y Identity

... modernized. Many Korean traditions are getting updates in more ways than one—for example, in Seoul you will find high-end, fancy Korean fusion restaurants, and traditional Korean houses (hanok) are becoming luxury real estate items. SELINE, 22, SOUTH KOREAI am making more efforts to learn about the basic traditions of my culture. Now is the right time to learn it as I am about to start traveling to a lot of different places. Knowing the basic traditions of my culture will hold me in good steed as I share ...

Daily

THE SEPTEMBER ISSUE — LUXURY EDITION

... Cassandra’s latest report is hereGen Zs are growing up with access to so much information about the way the world works, including a hyper-awareness of the importance of branding and even the importance of personal brands. Gen Zs take control of crafting their own narratives, assigning meaning to things and events with full awareness and intentionality. And this extends to luxury. In this month's The September Issue — Luxury Edition, available exclusively to members, Cassandra reports on the ...

LUXURY BRANDS DESIGNING FOR GEN Z

... New-era brand experiences In Cassandra’s most recent report, The September Issue - Luxury Edition, by 2035, we shared that Gen Z will make up 40% of the luxury market. But, even now, they’re having an impact. With 65% agreeing that luxury is about limited-edition products/experiences, luxury fashion houses are taking note. So today, we look at some luxury brands that are taking Gen Z, and their expectations, seriously and are making a prestigious play for them. - KARL LAGERFELD JEANS - In an ...