308 results for '"marketing"'
Filter by:

Macrotrends

Single Inclusive

... alone. And, while not quite as blatant in its offensiveness, many brands, too, are guilty of perpetuating singlism. Marketing that’s targeted to families and marrieds is ubiquitous, but few initiatives speak to singles other than those that assume they are looking to couple up. “I feel like marketers assume that because I am single I am constantly seeking a mate, when in fact I am making the choice to be single. I think that brands need to address that I have disposable income and am ready to ...

Know It Alls

... to keep up with everything at all times, brands can streamline information to present to young consumers, whether it be in print, online, or at an immersive event like a BrandCon. When it comes to entertainment, 58% of Trendsetters in the U.S. and 52% in the UK prefer it to be educational instead of mindless, which is of note even for non-entertainment brands when considering marketing and advertising efforts. Additionally, just as young consumers are shrugging off labels, preferring to be ...

The Sexual Mehvolution

... Soul). Moving forward, marketers will need to question the adage that “sex sells” as the concept of sexiness is shifting. ACTION ITEMS As sex and nudity become less taboo, explicit images and messaging lose their power. Therefore, reconsider overtly sexualized content or marketing and instead focus on tapping into more pressing Gen Y desires, like ambition and recognition. In cases where sexual content or marketing is relevant, focus less on the forbidden elements of desire and more on ...

State Of The Art

... even change the messages in real time to fit events in pop culture, global politics, and market activity—will be made even stronger with creative algorithms that will be taught to identify and serve up exactly what will pique consumer interest, more so than targeted ads do now. This is especially exciting from a visual marketing standpoint, as brands would be able to more readily harness the increased capabilities for image distribution by individual viewers. For instance if two different ...

Gaming The System

... gaming in your communications. Gamers are looking for surreal experiences they can’t get IRL. When marketing in-game or around gaming, bring elements of fantasy and think about how these can in turn help drive users’ own creative spurts. Not all Zs use games for the same purposes. If targeting older players, remember that they’re looking to unwind and escape daily life. If targeting younger players, keep in mind that they like to bond with their parents through gaming. Unlike with past ...

(Ana)logging Off

... -worthy than digital. Leverage the shareable nature of such entertainment to amplify marketing efforts on social media. 74% of U.S. youth and 68% of those in the UK enjoy tactile media experiences.A third of young adults and more than four in 10 Trendsetters are listening to vinyl at least once a month, with about 10% of Trendsetters listening daily.A quarter of youth and even more Trendsetters get their music by buying CDs and records.  ...

Some Other Time

... and seamless to connect with friends when it’s convenient.Young people now consider it rude to expect an immediate response to messages or to pester friends asking why they aren’t replying. Don’t make this mistake in your marketing by forcing young people to respond to deals and sales immediately, and don’t nag them with repeated messages trying to compel their attention. 56% of youth in the UK and 52% of youth in the U.S. feel guilty when they don’t respond right away to their friends on digital ...

The Gender Landscape

... 2013), perhaps the first generation to come of age under parents who consciously resist the gender dichotomy visible in most children’s products. But older Zs and Ys, too, are consciously reacting against gender-targeted marketing, expressing a preference, instead, for gender-neutral and unisex goods and experiences. The Debranded mentality (Cassandra S/S 2013) strongly applies to young people’s perception of gendered products; they want to personally define the items they purchase through their ...

DND (Do Not Distress)

... . Brands can help reduce this hassle by providing pre-planned events and activities where people just have to sign up and can share the invitation with others.As youth look to streamline their social lives, they're focusing on having fewer, quality friendships over quantity. Brands should consider portraying smaller groups and even one-on-one socializing more in marketing and entertainment.Youth are increasingly pushing back on the need to always be social. Brands should help them feel empowered to ...

Mind The Gap

... express themselves will help them become more successful, more confident adults in their area of interest, whatever it may be. Research supports this thinking, as social scientists have found that gendered toys can hinder children’s exploration. Many children’s retailers, such as Target, have followed the lead of parents by marketing products as unisex.I don't push anything on my kids—they're allowed to choose for themselves. For example, my 3-year-old [son] is happy playing with his cars and ...