308 results for '"marketing"'
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Macrotrends

The Parent Trap

... world. Besides having too many choices and too much stuff, modern parents are overwhelmed that too much is happening at any given movement, causing them to feel stretched thin. In addition to stepping back from the abundance of parenting conversations and marketing, they’re seeking to slow down and focus on what really matters: their family. They want to be more present as parents by eliminating some of the outside influences. Being surrounded by physical items doesn’t enhance their relationship ...

Some Other Time

... and seamless to connect with friends when it’s convenient.Young people now consider it rude to expect an immediate response to messages or to pester friends asking why they aren’t replying. Don’t make this mistake in your marketing by forcing young people to respond to deals and sales immediately, and don’t nag them with repeated messages trying to compel their attention. 56% of youth in the UK and 52% of youth in the U.S. feel guilty when they don’t respond right away to their friends on digital ...

Gaming The System

... gaming in your communications. Gamers are looking for surreal experiences they can’t get IRL. When marketing in-game or around gaming, bring elements of fantasy and think about how these can in turn help drive users’ own creative spurts. Not all Zs use games for the same purposes. If targeting older players, remember that they’re looking to unwind and escape daily life. If targeting younger players, keep in mind that they like to bond with their parents through gaming. Unlike with past ...

The Sexual Mehvolution

... Soul). Moving forward, marketers will need to question the adage that “sex sells” as the concept of sexiness is shifting. ACTION ITEMS As sex and nudity become less taboo, explicit images and messaging lose their power. Therefore, reconsider overtly sexualized content or marketing and instead focus on tapping into more pressing Gen Y desires, like ambition and recognition. In cases where sexual content or marketing is relevant, focus less on the forbidden elements of desire and more on ...

Social Studies

... A look at the usage trends currently taking shape on the social platforms most relevant in young consumers' lives.For today’s marketers, studying up on the ever-shifting social media landscape is a mandatory assignment. Our Social Studies guide advances beyond the fundamentals, helping you to familiarize yourself with new trends and features across users’ favorite platforms, and the latest and greatest in social media marketing. FACEBOOK The biggest news circulating about Facebook of late is ...

(Ana)logging Off

... -worthy than digital. Leverage the shareable nature of such entertainment to amplify marketing efforts on social media. 74% of U.S. youth and 68% of those in the UK enjoy tactile media experiences.A third of young adults and more than four in 10 Trendsetters are listening to vinyl at least once a month, with about 10% of Trendsetters listening daily.A quarter of youth and even more Trendsetters get their music by buying CDs and records.  ...

Single Inclusive

... alone. And, while not quite as blatant in its offensiveness, many brands, too, are guilty of perpetuating singlism. Marketing that’s targeted to families and marrieds is ubiquitous, but few initiatives speak to singles other than those that assume they are looking to couple up. “I feel like marketers assume that because I am single I am constantly seeking a mate, when in fact I am making the choice to be single. I think that brands need to address that I have disposable income and am ready to ...

DND (Do Not Distress)

... . Brands can help reduce this hassle by providing pre-planned events and activities where people just have to sign up and can share the invitation with others.As youth look to streamline their social lives, they're focusing on having fewer, quality friendships over quantity. Brands should consider portraying smaller groups and even one-on-one socializing more in marketing and entertainment.Youth are increasingly pushing back on the need to always be social. Brands should help them feel empowered to ...

Mind The Gap

... express themselves will help them become more successful, more confident adults in their area of interest, whatever it may be. Research supports this thinking, as social scientists have found that gendered toys can hinder children’s exploration. Many children’s retailers, such as Target, have followed the lead of parents by marketing products as unisex.I don't push anything on my kids—they're allowed to choose for themselves. For example, my 3-year-old [son] is happy playing with his cars and ...

Always Be Hustling

... away from working on the next goal. RECOMMENDATION: Use your brand voice and marketing to emphasize how important it is to take breaks, celebrate, and rest and recuperate in order to stave off burnout. INSIGHT: Ys see hustling as as a means of personal fulfillment that provides a sense of gratification and even meaning for this idealistic generation. RECOMMENDATION: You’ll reach this cohort by showing support for this mentality and for the creative expression and entrepreneurialism that is behind ...