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Macrotrends

Carrying The Torch

... Olympians for their incredible achievements in sports. For the majority of young people in the U.S. and UK, especially Ys, Olympic athletes are thought of as heroes, with nearly three-quarters of Trendsetters describing Olympians this way. Moreover, the majority of young adults and nearly two-thirds of Trendsetters respect Olympic athletes even more so than they respect professional athletes. In the U.S., young men are significantly more likely than young women to have a higher level of respect for ...

The Binge Method

... created a trio of YouTube recaps titled “Mad Men in Less Than 2 Minutes.” These videos offered speedy recaps of the entire series as well as the plot arcs of characters Don Draper and Peggy Olson.The New York Times’ new mobile app, NYTNow, features morning and evening “briefings” and concise summaries of the top news stories of the day.The Tumblr Skippable cuts popular TV series down to their essentials by advising viewers which episodes in the series to skip.After acquiring the algorithm-driven news ...

Free For All

... to engaging with a brand.FREE TIME ACTIVITIESAmong Trendsetters, more than eight in 10 in the U.S. and seven in 10 in the UK, do each of the following in their free time: listen to music, watch movies/TV shows, watch TV/videos, and browse social media. In both countries women list each of these items more so than men, as do Gen Zs in the U.S. Outside of these top five free time go-to’s, other passion-based activities arose. Four in 10 youth in the U.S. and UK, as well as 73% of U.S. Trendsetters ...

True To Self

... an option. 81% of young adults have become more selective about the content they share on social media. SOCIAL SHARING Eight in 10 young people discuss and share aspects of their life on social media. Parents largely discuss their children, while young adults overall share things about their friends and important life events. Young women are more likely than young men to discuss each of these topics on social media, likely because they spend more time on social platforms. Due to their respective ...

Universal Invite

... to achieve equality. The campaign united women (and men) from all continents to spread the word, garnering 1.2 billion global impressions along the way. Video: Check out the response to the UN’s “The Autocomplete Truth” campaign Why It Works: The campaign didn’t focus on any particular country, but spoke to women and society as a whole, easily surmounting language barriers.BIC’s Universal Typeface ExperimentTo celebrate its Cristal pen as the top-selling writing utensil in the world, BIC created ...

Obstruction Of Injustice

... and brands to be explicit about their rules and what is being censored (see Clear Consciousness). As the significant repercussions of hateful digital comments have become apparent in recent years, governments, schools, and private companies have begun to crack down on cases that come to their attention. In the UK, when a Liverpool FC fan tweeted a picture of two Muslim men praying at the team’s stadium and declared it a “disgrace,” the club reported the incident to local authorities ...

For Love And Money

... (77%), consider their colleagues to be their friends (71%), and enjoy spending time with them outside the office (67%). Work is an important part of young people's identities, and the majority (especially young men) are interested in having a career rather just having a job.How strongly do you agree or disagree with each of the following statements?Summary of strongly/somewhat agree You can be successful in your career even if you don’t make a lot of money | I want my work environment to feel ...

BrandCon

... ., women are slightly more likely than men to be interested in these types of learning opportunities from brands. By sharing their knowledge and experience, brands can help young adults in their quest to always be learning and growing, while also increasing consumer trust and loyalty.How strongly do you agree or disagree with each of the following statements?Strongly/Somewhat Agree Summary I would be interested in learning from a brand about its creative processes | I would be interested in ...

There's No Place Like Home(town)

... %, respectively) are proud to tell people where they were born/where their family is from. Among youth in general, women are more likely than men to feel a sense of pride toward where they are from. Additionally, one in three Trendsetters in the U.S. and one in five in the UK like to have clothing/accessories that display where they’re from.Which of the following, if any, are true for you?Please select all that apply I am proud to tell people where I was born/where my family is from | I like to have ...

Glutton Goals

... you get fat.” While girls in both countries want to be skinny more than boys, young men are likewise feeling increased pressure to achieve the “toned” male ideal—muscular and strong but lean enough to look good in fashionable clothing, which also ties back to social media and what they eat and drink.There was a cookie dough place that sold raw cookie dough but you couldn’t get salmonella from it, and every day there would be lines over three hours just to try the dough. I feel like people my ...