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Macrotrends

The New Social Order

... , live-streaming platform Twitch has been a natural for gaming sponsorships, as well as male-focused brands like Gillette and Bud Light (the majority of Twitch users are 18- to 34-year-old men). And while it might not seem like an obvious match for beauty sponsorships, MAC Cosmetics has been experimenting with the platform, gifting products to influencers on Twitch for the last few years and monitoring the comments to see if viewers ask gamers what they're wearing. “Twitch is a platform that ...

There's No Place Like Home(town)

... %, respectively) are proud to tell people where they were born/where their family is from. Among youth in general, women are more likely than men to feel a sense of pride toward where they are from. Additionally, one in three Trendsetters in the U.S. and one in five in the UK like to have clothing/accessories that display where they’re from.Which of the following, if any, are true for you?Please select all that apply I am proud to tell people where I was born/where my family is from | I like to have ...

New Muslims

... others were not so fortunate. In Tehran, a group of friends were arrested for a similar effort. Because their version featured women dancing with men sans hijab (the traditional Islamic head covering), it offended Iran’s conservative judiciary. The incident inspired the globally tweeted hashtag, #FreeHappyIranians, and served as a stark reminder that even though a nation’s youth might embrace global culture, the regime in control might not. One of the factors driving New Muslim self-expression on the ...

Surprise & Delight

... product gurus). Designer Box subscribers receive a unique object credited to an international “design star” each month.Svscription, a luxury subscription service for men, curates boxes around a specific theme (such as leisure, study, or travel) every month. One special edition tapped New York photographer, illustrator, and author Todd Selby to curate a box around a theme that he knows well: Home. Around the country, arts organizations are offering their own versions of CSAs (community-supported art ...

BrandCon

... ., women are slightly more likely than men to be interested in these types of learning opportunities from brands. By sharing their knowledge and experience, brands can help young adults in their quest to always be learning and growing, while also increasing consumer trust and loyalty.How strongly do you agree or disagree with each of the following statements?Strongly/Somewhat Agree Summary I would be interested in learning from a brand about its creative processes | I would be interested in ...

True To Self

... an option. 81% of young adults have become more selective about the content they share on social media. SOCIAL SHARING Eight in 10 young people discuss and share aspects of their life on social media. Parents largely discuss their children, while young adults overall share things about their friends and important life events. Young women are more likely than young men to discuss each of these topics on social media, likely because they spend more time on social platforms. Due to their respective ...

The Binge Method

... created a trio of YouTube recaps titled “Mad Men in Less Than 2 Minutes.” These videos offered speedy recaps of the entire series as well as the plot arcs of characters Don Draper and Peggy Olson.The New York Times’ new mobile app, NYTNow, features morning and evening “briefings” and concise summaries of the top news stories of the day.The Tumblr Skippable cuts popular TV series down to their essentials by advising viewers which episodes in the series to skip.After acquiring the algorithm-driven news ...

Set In (E)motion: The Guide to Gen Y Burnout

... loyalty.Among Gen Ys, 1 in 3 in the U.S. and 1 in 4 in the UK feel a sense of burnout.WORK/SCHOOL AND PERSONAL BURNOUTBurnout can manifest in all aspects of youth’s lives today, from work and school to personal and social lives. Looking specifically at work/school, two in five U.S. Gen Ys feel a sense of burnout in this area of their lives, as do three in 10 UK Ys. Additionally, one in three U.S. and UK Gen Ys feel a sense of burnout in their personal lives. Across the board, U.S. youth (men, women, Zs, and ...

Obstruction Of Injustice

... and brands to be explicit about their rules and what is being censored (see Clear Consciousness). As the significant repercussions of hateful digital comments have become apparent in recent years, governments, schools, and private companies have begun to crack down on cases that come to their attention. In the UK, when a Liverpool FC fan tweeted a picture of two Muslim men praying at the team’s stadium and declared it a “disgrace,” the club reported the incident to local authorities ...

Future Of Entertainment

... Ends The latest edition to the apocalypse genre, How It Ends follows Tom, a young lawyer, as he endeavors to survive a mysterious geological rapture that authorities cannot or will not explain to the public. In the midst of chaos and carnage, the plot explores how human relationships fare in the face of imminent danger. Y In the world of Y, a sci-fi series to arrive on FX, all men are dead except for one. The show is based on the comic book, Y: The Last Man, and takes place in a world of women ...