377 results for '"money"'
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Macrotrends

DND (Do Not Distress)

... as a substitute for hanging out in-person (see Social Live). Moreover, to cope with the stress of making plans, many young people are choosing to primarily participate in the most wow-inducing experiences, as they feel such provide the greatest return on investment for the work involved (see Go Big Or Go Home). As it's become more common for plans to be big events or experiences, they're also feeling pressure to spend more money on socializing—47% of Trendsetters in the UK and 41% in the ...

Best Dressed

... one feel better when it comes to self-improvement, but the investment pieces that youth select to fit into their quality over quantity mentality; youth are being more thoughtful about their style and which higher quality, if more expensive, items fit into their individual style rather than dropping less money on inexpensive impulse purchases that might only fit their look for a short time. The popular resale market also helps young people unload pieces that no longer match their sense of style and ...

Life Resume

... , the more opportunities they’ll enjoy. Social media has cemented the desire to have a wide range of experiences, by providing instant access to an ever widening breadth of people, places, experiences, and ideas. Perhaps as a result of this global mindset, Ys have come to realize that the trappings of traditional success—money, status, popularity, material possessions—don’t have the power to make them happy, at least not in isolation of a larger purpose. Having advanced the midlife crisis to quarter ...

A Lightness of Being

... ephemeral messaging app Snapchat (which in fact features the phrase in its statement of purpose) is giving Facebook a run for its money as an important communication tool for teens—and that the platform’s owners would feel confident enough to turn down a $3 billion buyout offer from the social media giant. Young people have been happily tracking their lives online for years, and they’re not about to abandon the online identities they’ve built for themselves altogether. They are simply seeking an ...

Marketing Tips

... These marketing tips and examples serve as a playbook for engaging young generations around sports.Gen Ys and Zs don’t regard sports as merely a category; it’s integrated into their lives even if they aren’t the most diehard fan or athlete themselves. With the democratization of sports, young adults feel a greater sense of investment in the industry than ever before, and brands, too, should invest their time and money in this arena to engage them. About half of young people believe that in the ...

Fans Forever

... display their knowledge and fandom for old shows and movies from Sex and the City and Clueless to Buffy the Vampire Slayer and Friends. For example, New York company Trivia, AD hosts trivia events specifically about current and old entertainment. - CONTENT REVIVAL - Swedish company Reupp is a crowdfunding platform specifically for reviving television series. If producers decide to bring a show back, pledged money is released as a donation to help fund the new season.Fox has revived fan-favorite show ...

Z Marketing Tips

... creative, as 70% of Zs consider creativity to be the top quality needed to be successful today. Domino’s Pizza Mogul campaign encourages young consumers to dream up the most inventive, tasty pie. In addition to showcasing their creativity, individuals earn money each time someone buys the pizza they designed. Last spring, Disneyland Paris created a physical “imagination castle” based on drawings submitted by kids from across Europe. Architects, web designers, and construction workers helped bring the ...

(Pas)Sport

... money to travel specifically to see a game, and on the whole, people tended to do this only for the teams or sports they followed closely. Yet now, as sporting events provide a party-like atmosphere (see Sports Clubbing) and a share-worthy experience to post about online, traveling with a sporting event as the focus (particularly in the U.S. where locations are more spread out) is a more common occurrence; it’s yet another type of social activity from which young people don’t want to be excluded ...

Culture First, Country Second

... time, energy, and money in culture that aligns with their interests and values, regardless of where it was created. This perspective is translating to how they define their sense of community, which is no longer driven by borders and proximity but rather by cultural unity, whether that be relating to a particular genre or an aesthetic.Just because culture is global today in terms of access doesn't mean it's becoming homogenous in terms of content or perspective. Young people around the world aren't ...

Well Rounded

... finding social currency in wellness activities—an endeavor that, while often Well Intentioned, can prove challenging for those with a propensity for perfection. As this generation of WELLth Investors puts significant time and money into wellness, they are looking for health investments that offer more than one benefit, thereby streamlining their methodology to prevent the quest for wellness from becoming all-consuming. Additionally, they are seeking Presence of Mind to help them live more mindful ...