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Macrotrends

Free Spirit(uality)

... hedonism of music festivals. INCENSEThe ritualistic burning of incense and smudge sticks with the purpose of “cleansing” one’s environs is becoming a relatively common practice among trendsetting Ys. Blackbird Incense makes pyres available in traditionally holy scents like vetiver and frankincense.FREE CIRCLEActor Andrew Keegan’s Venice Beach-based Free Circle, while some believe it to be more akin to a cult than a meaningful movement, is a “spiritual community center” that is attracting Ys in the area ...

The Privacy Premium

... data brokers; a few months later, TrustedID’s failure to process more than half of the opt-outs resulted in its suspension. Even Apple, a brand that is usually exalted among consumers, caused a firestorm when it not only uploaded U2’s most recent album to everyone’s iCloud without explicit permission but also made it impossible for account holders to delete the music from their personal storage vaults. While an apology was later issued—though from Bono and not Apple—the promotional ...

Pairing Off

... authentic. For instance, it may show other users who frequent the same bars, same concert venues, or same coffee shops: behaviors that signal that one may have the same taste in cocktails, music, or neighborhoods. Although it offers up far fewer potential love interests than does Tinder, it stands to present users with people whom more likely share their interests. The meet story is already there; the service just makes it a little easier to activate for younger generations who struggle to find the ...

Social By Design

... the vehicle on-demand market. Called Maven, the new operation rents vehicles by the hour or day. GM will be relying on connected car systems to ensure that music and other preferences can follow riders wherever they go, even though the cars are being shared.To keep childcare costs down, Gen Y parents are turning to babysitting co-ops and services like nannyshare, an alternative to hiring a nanny or sending kids to daycare. The company lets families pool their resources to ...

Marketing Tips For Engaging Modern Parents

... challenge of parenting in the social media age.Pampers Last year, an ad from Pampers titled “Poo Face” went viral, featuring 10 babies making hilarious slow-mo facial expressions. The cute, relatable visuals were set to the music of 2001: A Space Odyssey, providing comic relief. - 5. Feature real parents. - To show modern parenthood authentically, brands should strive to include real families in their marketing. Portraying true bonds between moms, dads, and their kids evokes a strong, natural ...

Shop Right

... Mind the Store, young people are shying away from over-stimulating surroundings with loud music and powerful scents and are instead choosing stores that provide a sense of comfort rather than chaos. Spacious layouts, streamlined checkout processes, and sounds and smells that subtly enhance a space rather than overpower it are becoming the hallmarks of the stores they want to spend time in. As Ys are less likely to be homeowners than previous generations, they’re seeking the aspects and comforts of ...

New Muslims

... -songwriter Yuna, who earned international success and millions of social media followers by incorporating diverse genres into her music, all while openly honoring her heritage by wearing a hijab. New Muslims Want to Express Their Style The hijab, highly visible and highly scrutinized, is increasingly the focus of fashion debate. While traditional Muslims frown upon any style of dress that calls attention to the female form, New Muslim women feel that piousness and panache are not mutually exclusive. One ...

BrandCon

... micro-internship.All told, BrandCons are the next iteration of festivals that are specific to the ethos of a brand and promote education as much as they do entertainment. As this movement grows, we foresee consumers traveling to see their favorite brands and the people behind them IRL, just as they do to see their favorite artists at a music festival, media properties at a fan convention, and beauty gurus at experiences like BeautyCon. While brands may have an involvement with such types of events ...

The Webfluencers

... singers hoping to get discovered, YouTube has long been the go-to platform—but Vine may soon claim this role. Brooklyn-based singer/songwriter Nicholas Megalis entertains his 3.3 million followers with song hooks and raps in six-second spurts, and comic ditties on topics ranging from gummy worms to toilet paper to brushing his teeth. Megalis has created Vines for Trident and Virgin Mobile and from the MTV Video Music Awards red carpet. Most recently, he released a single on iTunes called “Forget It in ...

Fempowerment

... negative perception around the label and asserting that efforts to achieve gender equality should be a natural part of life for a young person today. In the past year, pop culture’s integration of feminism has become highly visible, making it top of mind among teens. Beyoncé elevated it to trending status at the 2014 Video Music Awards when she performed a medley of her hits with the word FEMINIST behind her. Likewise, U.N. Women Goodwill Ambassador Emma Watson helped the term go viral following a ...