Current Events & Issues Mar 13, 2020 ... A quantitative overview of how today's current events and issues impact Gen Z and Gen Y. Nearly all U.S. and UK Trendsetters, 95% and 93% respectively, agree everyone has a responsibility to be an informed citizen.INFORMED THROUGH NEWSWhich of the following, if any, do you agree with?Agree Summary I consider it a personal responsibility to be an informed citizen | I feel a negative emotional response when I consume the news (e.g., anxious, depressed) | I avoid the news TOO MUCH ...
What Makes Them Jun 29, 2021 ... /the outdoors | Religion/spirituality | Beauty/grooming | Learning/education | Science | Politics & Social Causes | Meditation/mindfulness | Volunteering | Entrepreneurship/business | Live events (e.g., concerts, festivals, plays) | Digital culture (e.g., blogs, memes) | News & Current Events | Nightlife (e.g., clubs, bars, discos) | Investing/stock trading | Celebrity culture | Podcasts | None of these ...
GAMING X PLATFORMS Nov 17, 2021 community gaming media & entertainment technology eSports ... GAMING CULTUREWhich of the following, if any, do you do?Select all that apply. Play video games (mobile/app, PC, console) | Watch video game content | Follow gamers on social media | Keep up with video game news | Follow orgs on social media | Watch esports competitions | Follow esports players on social media | None of the above GAMING/ESPORTS PREFERENCESPlease select one statement from each pair below that you agree with more. Gaming has become cooler than it was in years past ...
#Following Dec 07, 2019 ... ) | Money/finance | Climate change | Volunteering | Religion/spirituality | News & Current Events | Politics & Social Causes AREAS/TOPICS #FOLLOWING AMONG CELEBRITIESWhich of the following types of people, if any, do you follow in the areas/topics below? (Celebrities)Select all that apply. LGBTQ+ | Activism (e.g., political, social) | Politics & Social Causes | Professional growth | Entrepreneurship/ business | News & Current Events | Money/finance | Volunteering | Climate change ...
Activism Data Jan 29, 2021 ... politics in countries other than my own Following the Issues at HomeWhich of the following, if any, are true for you?Generations Report 2019Please select all that apply. I regularly follow political news/social issues in my country Top Gen Z WorriesWhich of the following things, if any, do you worry about?Race & Activism Report 2020Please select all that apply. Racism | Diseases | The state of the world | The environment/ climate change | War | The state of my country | Gender inequality ...
A Positive Difference Mar 10, 2020 ... A quantitative overview of the changes young people want to see in politics and society today. MAKING THE BIGGEST POSITIVE DIFFERENCEWhich of the following, if any, can make the biggest positive difference in the world?Please select up to three. Everyday people | Science | Government | Charitable organizations | Tech companies (e.g., Apple, Google, Facebook) | Celebrities/Influencers/ Athletes | Rich people (e.g., Bill Gates, Jeff Bezos) | Religious institutions | News media ...
Politeness & Others Mar 08, 2020 ... | Often | Sometimes | Never CATEGORY INVOLVEMENTFor each of the following, please tell us if you do it or don't do it. Recycle | Vote | Follow the news | Ensure I don't waste food | Actively support causes I care about | Donate | Ensure I don't create unnecessary garbage | Research political candidates or referendums that I vote for | Support causes on social networks | Volunteer | Ensure I don't use a lot of natural resources (e.g., gas, energy, water) | Research the companies that I buy ...
Stresses & Fears Mar 09, 2020 ... A quantitative overview of young people's attitudes and behaviors toward the stresses and fears in their lives today.FEELING THE STRESSHow strongly do you agree or disagree with each of the following statements?Strongly/Somewhat Agree Summary I will not let fear of terror attacks stop me from living my life (e.g., limiting travel destinations, using public transportation, going to concerts) | The news stresses me out | Politics stresses me out | I feel there is nothing I can do about ...
Innovation & Distribution Mediums Sep 27, 2018 ... among Trendsetters in the U.S. and $13 in the UK. Within the U.S., Trendsetters spend roughly $14 on podcast and/or news subscriptions each month and $12 on book subscriptions. Trendsetters in the UK spend $10 or less on each of these additional subscription services, which poses an opportunity for brands to entice more young people to take part in each of these subscription types. 151 Video subscription(s), not including cable TV (e.g., YouTube, Twitch, Netflix) - Mean $ | Game ...
The Influencers Dec 08, 2019 ... | Though another influencer I follow | Though brands I follow on social media | Through media (e.g., on TV, in a magazine, on a podcast, in the news) | Children | Siblings | Significant other | Through a collaboration (e.g., with a brand, with another influencer) | Parents | Coworkers/Classmates | Other people | Through a sponsored post | Through a brand that posts/talks about them | Through a brand they post/talk about | Other | None of the above WORKING FOR INFLUENCEHow ...