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Macrotrends

Humanology

... home” in the case of smart home devices. Google is experimenting with its voice assistant to make it sound even more human with pauses and verbal ticks such as “um” and “uh.” Children growing up with voice assistants are developing emotional attachments to them and even view them as family members that can answer their questions, play games with them, and read them stories. Much in the way that young people accepted it as natural to form relationships with people they only know in the virtual realm ...

The Democratization Of Sports

... , as young people prefer Sports Clubbing during game time to simply socializing in a bar without a greater purpose. Today’s young fans are also driving the emergence of new sports predicated on their love of technology and preference for inclusivity over exclusivity. They are forming Leagues Of Their Own to play and watch sports ranging from drone racing to obstacle courses to axe throwing. eSports, which closely aligns with Ys' and Zs' generational values, has young people increasing their Video ...

Fair Game

... champions of feminism and equality (see Fempowerment); as we found in our Gen Z report, more than half of teen girls believe that women should be allowed to play traditionally male sports. As support for female athletes continues to grow, the same support needs to be extended to other roles for women in the sports industry. Though there may be barriers to pitting men and women against one another on the field, there’s nothing stopping women from being just as capable as men at strategizing plays ...

Real Time+

... commercials, McDonald’s created a companion game app for the introduction of a line of smoothies in Sweden. When its commercial aired, viewers could open the app to play along in real time for the chance to win a free drink, with winners revealed at the end of the commercial break. - REACH THEM ONE-ON-ONE - Building on the success of its “Wouldn’t It Be Yummy” jingle for the 2014 Do Us A Flavor campaign, Lay’s capitalized on the Twitter conversation bubbling up about the chip flavors people wanted the ...

Fear Factors

... Each generation has distinct stresses and anxieties, as well as methods for coping, shaped by the culture in which they grew up; by understanding their specific fears and approaches to dealing with them, brands can play a key role in mitigating them. From children being separated from their parents at the border to the Opioid Crisis to vehicle-ramming terrorist attacks, there’s no shortage of external forces causing people stress today. In the past, a person could mute the radio or turn off the ...

The Comment Box

... to remove anonymous comments from their sites. TAKING NOTES The success of the crowdsourced lyrics site Rap Genius popularized the idea of annotated content, and further demonstrated that users, when adequately invested, were willing to contribute and play by the rules. Atlantic Media’s online business site Quartz aims to apply this mentality to its news content. The site recently announced that it would permit users to leave annotations in the margins of pieces published on-site. Unlike the ...

Major Dads

... of the store at the end. It’s a proud, yet subtle, nod to the important work fathers do as parents. LEGO recently introduced a new play set that includes a stay-at-home-dad figure. The scruffy, bearded male figurine wears a casual plaid shirt while pushing a baby in a stroller, while the mother is clearly outfitted in professional attire.“Dad’s Day With Baby,” a 30-second spot from WELLS FARGO, chronicles a young father’s busy day of running errands with his infant. The commercial was lauded ...

Opportunity Knocks

... /community long term, and this is proportionally higher among women than men in the general population, especially in the U.S.Which of the following, if any, are true for you?Please select all that apply. It's not important to me to put down roots/settle in an area | I don't expect to stay in my current neighborhood/community long term DECIDING FACTORS OF WHERE TO LIVEWhen thinking about where they choose to live and where they choose to travel, many factors play into young people's decision-making ...

Have Guidance, Will Travel

... utilizing the now-popular “Ask for Recommendations” feature on Facebook that allows all connections to weigh in. Travel influencers play a part in this, too. Young people can find someone who aligns with their passions and see a curated social feed or blog posts on where to go and what to do. By getting recommendations from people who have been there, done that, it eases the strain of starting their itinerary from scratch.I have used travel agents to plan my trips. It really helps my calendar and saves ...

Over The Influence

... positivity, education, and awareness. She cites YouTubers like Hannah Witton, who works with PlayStation while "spread[ing] a ton of awareness on illness and body confidence and sex," and Anna Saccone, who works with Benefit and "shares the ups and downs of pregnancy and parenthood and eating disorder recovery." Here again, a major differential is transparency. Influencers like Jake and Logan Paul produce most of their videos as stunts in a play for clicks; it's not a look into their real lives and it ...