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Macrotrends

Variety Show

... help of his father, Dre begins to try to create a sense of ethnic identity for the members of his family that will allow them to honor their background while preparing them to embrace the future.Dope Dubbed by VH1 as “the perfect film for our current culture war,” Dope tells the story of high-school senior Malcolm and his friends Jib and Diggy as they bond over '90s hip-hop culture, their studies, and playing music in their own punk band.Empire Fox's Empire—an award-winning series ...

Z DNA

... this generation were in kindergarten when 9/11 happened, giving them a highly realistic outlook. Terrorism, war, school shootings, and economic hardship have always been the norm, forcing them to grow up at a faster rate. While their upbringing may sound bleak, it hasn’t made them afraid or pessimistic. Instead, they’re more informed and practical from a young age. Zs are innately cautious about money, and being able to support themselves and their families will be their main goal after having seen ...

Off-Roading

... Earlier generations followed a largely linear path through life. They finished school, chose a long-term career, got married, bought a house, started a family, and saved for a well-needed retirement. On the whole, individuals progressed along this timeline without straying. Gen Ys, however, don’t have the luxury of such a straight-and-narrow route. Economic uncertainty and a challenging professional landscape have thrown this once traditional lifeline off its course, propelling Ys into a much ...

Global Y Dream

... urban centers for school and work, leaving behind their parents. The dissolution of the traditional family means that GYs rely on friends, significant others, and even their social networks to provide emotional stability. As it is less common for GYs to grow up in traditional two-parent households, they are continuing to redefine what family means. Rather than seeking conventional relationships that culminate in early marriage, they are choosing to stay single, focusing on their personal growth ...

DND (Do Not Distress)

... want to relax. Meanwhile, as office culture has become more social (see School Of [Work] Life), this further magnifies their feelings of social overload. Young adults are starting to challenge these demands in order to have ample time to recharge: two-thirds of youth in the U.S. and UK say they sometimes need to take breaks from their friends, including 75% of Zs in the UK, prompting them to do more activities alone (see Soloists). Moreover, 52% of Trendsetters in the U.S. and four in 10 in the UK ...

Identity Theft

... guessing my parenting decisions | Feeling like i am spread too thin | Having to defend my parenting decisions | Not getting enough support from my significant other | Getting sick more often than i did before i had my child | Logistical issues (e.g., getting my kids to after-school activities) | Not having enough time for work/ my career | Not getting enough support from my family | Not getting enough quality time with my friends | Not knowing what parenting advice to listen ...

Global Food & Beverage Trends

... Bar.Vrei A combination bar and café in Vienna, Austria is offering patrons the opportunity to game in VR while hanging out, eating, and drinking using various VR headsets, including Samsung GearVR, Oculus Rift, and HTC Vive. For those who prefer their gaming a little more old school, Vrei also offers original arcade games.Glenfiddich Whisky brand Glenfiddich staged a virtual reality tasting experience in Singapore at the TFWA travel retail conference. Using HTC Vive technology, the ...

Feedback Loop

... been getting regular assessments since they entered school, which has allowed them to always know how they’re doing and compare themselves to others. More recently, they’ve become the beneficiaries of advancements in assessments; institutions are placing more emphasis on individual learning styles and tailoring education plans and the means by which they give feedback to students’ specific needs. Even the ease with which they can play digital games and see how they measure up against the global ...

(Pas)Sport

... Trendsetters have done so (45% in both the U.S. and UK). They’re willing to take risks and go somewhere to engage in an activity they’re not sure they’ll even like because they regard traveling the world through the lens of sports as a way to significantly enhance the experience in each destination and feel most connected to the environment. As it stands, aside from teams and leagues in school years, there’s little opportunity for young adults to travel together to participate in sports. Sports travel ...

Control Center

... professional lives (see School of [Work]Life). This means employees need to be socially aware in order to be professionally successful, which personality tests can help navigate. Some companies even have employees take a personality test, as does Bridgewater Associates. Fad Or Full-Time?Younger consumers' push to improve themselves by taking control of their lives is perhaps nowhere as evident as the craze around Marie Kondo's books and lifestyle philosophy. Preaching a gospel of minimalism, she encourages ...