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Macrotrends

Variety Show

... help of his father, Dre begins to try to create a sense of ethnic identity for the members of his family that will allow them to honor their background while preparing them to embrace the future.Dope Dubbed by VH1 as “the perfect film for our current culture war,” Dope tells the story of high-school senior Malcolm and his friends Jib and Diggy as they bond over '90s hip-hop culture, their studies, and playing music in their own punk band.Empire Fox's Empire—an award-winning series ...

Off-Roading

... Earlier generations followed a largely linear path through life. They finished school, chose a long-term career, got married, bought a house, started a family, and saved for a well-needed retirement. On the whole, individuals progressed along this timeline without straying. Gen Ys, however, don’t have the luxury of such a straight-and-narrow route. Economic uncertainty and a challenging professional landscape have thrown this once traditional lifeline off its course, propelling Ys into a much ...

The Hive Mind

... [a] SuperWhoLockian, which is [a fan of] Supernatural, Dr. Who, and Sherlock. I really loved those three shows in middle school and would draw fan art. I would make Tumblr posts about them. I would make animated picture sets of the episodes. I really went all in. I was really active in that community back in the day. HARMONY, 20, NYAll of 2019’s biggest pop stars have fandoms, and these fandoms have names that brand members of these groups in a communal way. Fans of Rihanna are known as her Navy ...

How Can I Help You?

... commodities. As they stress over important life matters such as work, school, and finances, they desire other areas of their lives to be as simple and streamlined as possible. While it’s true that modern youth see shopping as an opportunity to interact with a brand and its products, they also want certain aspects of retail to be as efficient as possible. In Cassandra’s qualitative research, a 21-year-old female said, “As Gen Zs, we want good quality and we want it fast, we want it now, and we don’t really ...

DND (Do Not Distress)

... want to relax. Meanwhile, as office culture has become more social (see School Of [Work] Life), this further magnifies their feelings of social overload. Young adults are starting to challenge these demands in order to have ample time to recharge: two-thirds of youth in the U.S. and UK say they sometimes need to take breaks from their friends, including 75% of Zs in the UK, prompting them to do more activities alone (see Soloists). Moreover, 52% of Trendsetters in the U.S. and four in 10 in the UK ...

Identity Theft

... guessing my parenting decisions | Feeling like i am spread too thin | Having to defend my parenting decisions | Not getting enough support from my significant other | Getting sick more often than i did before i had my child | Logistical issues (e.g., getting my kids to after-school activities) | Not having enough time for work/ my career | Not getting enough support from my family | Not getting enough quality time with my friends | Not knowing what parenting advice to listen ...

Feedback Loop

... been getting regular assessments since they entered school, which has allowed them to always know how they’re doing and compare themselves to others. More recently, they’ve become the beneficiaries of advancements in assessments; institutions are placing more emphasis on individual learning styles and tailoring education plans and the means by which they give feedback to students’ specific needs. Even the ease with which they can play digital games and see how they measure up against the global ...

Global Food & Beverage Trends

... Bar.Vrei A combination bar and café in Vienna, Austria is offering patrons the opportunity to game in VR while hanging out, eating, and drinking using various VR headsets, including Samsung GearVR, Oculus Rift, and HTC Vive. For those who prefer their gaming a little more old school, Vrei also offers original arcade games.Glenfiddich Whisky brand Glenfiddich staged a virtual reality tasting experience in Singapore at the TFWA travel retail conference. Using HTC Vive technology, the ...

(Pas)Sport

... Trendsetters have done so (45% in both the U.S. and UK). They’re willing to take risks and go somewhere to engage in an activity they’re not sure they’ll even like because they regard traveling the world through the lens of sports as a way to significantly enhance the experience in each destination and feel most connected to the environment. As it stands, aside from teams and leagues in school years, there’s little opportunity for young adults to travel together to participate in sports. Sports travel ...

Control Center

... professional lives (see School of [Work]Life). This means employees need to be socially aware in order to be professionally successful, which personality tests can help navigate. Some companies even have employees take a personality test, as does Bridgewater Associates. Fad Or Full-Time?Younger consumers' push to improve themselves by taking control of their lives is perhaps nowhere as evident as the craze around Marie Kondo's books and lifestyle philosophy. Preaching a gospel of minimalism, she encourages ...