245 results for '"shopping"'
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Macrotrends

Digital Trends

... holiday campaign called Dear Topshop, which hopes to provide consumers with seasonal shopping inspiration. The Topshop homepage features dropdowns which direct people to curated styles based on a specific category or description (i.e., a gift that will wow). The products in their search results can then be pinned, shared on Facebook or Twitter, or purchased. Each day, the Topshop website displays the most pinned products on its homepage. Moreover, consumers can participate in a holiday-themed ...

10 Gender Takeaways

... shopping for baking mixes, doing laundry, and, in one scenario, tearing open bags of chips and cookies in the midst of a pregnancy craving. - EMPOWER THEM TO BE THEIR BEST SELVES - Nobody wants to be reflected in a bad light, and marketing efforts that depict men and women at their stereotypical worst are rightfully coming under fire. Young consumers are seeking brands, ads, and products that make them feel empowered and important, so they’re understandably not amused by marketing that, for example ...

Slow Web

... continued emergence of new platforms and tools that encourage meaningful creations of art, stories, music, design, film, and even businesses. SEARCH / DISCOVERYSearch engines, with their emphasis on speed, efficiency, and breadth of coverage, will always have a place and a purpose in users’ on- and offline lives. But the Slow Web emphasizes a different style of online discovery, whether users are shopping, sharing, or seeking inspiration. Instead of relying solely on practical searches, young consumers ...

First Glocals

... homogenization. Travel used to provide a highly anticipated opportunity to collect products one can’t find at home, but with online shopping, it is now difficult to find anything truly unique that can’t be ordered with a click. In response, we are seeing a new duality among GYs, who want to foster international connectedness without sacrificing pride in their cultural heritage. Indeed, as a 25-year-old respondent from South Korea told us, “Right now I have both local culture and global culture within myself ...

The Gender Landscape

... unique use of them and, as a result, they’re not all that interested in predefined versions designated “for” them—especially when the made-for-you messaging is delivered via outdated gender cues (think flowery pink-and-purple packaging for women, steely black-and-grey designs for men). This emphasis on gender neutrality shouldn’t come as a surprise, considering that nearly three-quarters of them feel gender doesn’t define an individual to the extent that it used to. When shopping for anything from ...

Race To Zero

... their life better or easier, and 84% of Trendsetters in both the U.S. and the UK think this. In reducing the amount of time that is wasted—meaning it serves no productive purpose and/or there is a more efficient way for it to be spent—brands are doing both of these things. A focus on frictionless shopping and speedy production cycles helps shorten the amount of time spent inefficiently (see Need For Speed Marketplace Examples) and the collection and use of a consumer’s data helps ...

Doctor Who?

... , 28, COA BITTER PILL TO SWALLOW FOR PHARMAThe pharmaceutical industry used to be seen as innovative, but now, it's typically perceived as profit hungry. Young people, who are accustomed to doing in-depth shopping research, particularly when it comes to matters of their personal health (see Health Hackers), are stopping and questioning the value of big pharma. In fact, a third of young people in the U.S. and UK do not trust pharmaceutical companies, and according to a SERMO poll, Millennials are ...

The Monetization Generation

... ) | Other adults they know | Strangers Only 12% of Zs currently have financial investing/budgeting skills; however, half want to learn about this.SAVING & BUDGETINGZs in the UK are slightly more likely than their U.S. counterparts to say they stick to a budget when shopping than not. However those in the U.S. are more apt to describe themselves as savers vs. spenders. Young women in both countries are more likely than men to stick to a budget.Please select the one statement from each pair that most ...

Fear Factors

... doorstep. But for modern youth, the threat of violence is something they have to consider in every place they go, especially in the places that used to feel safe and now are not: school, concert venues, shopping malls, movie theaters. More than half of youth in the U.S. and almost half in the UK (54% and 49%, respectively) worry about random acts of violence. For U.S. Zs, fear of gun violence is pervasive. The number of school shootings has magnified this worry, and as a result, this generation is ...

Dollars And Sense

... Traditional financial institutions aren’t speaking to young adults in relevant ways, causing them to seek alternative fiscal tools. Today’s young adults have grown accustomed to updating traditional systems and institutions that are neither relevant to their vision of modern society nor personalized to their individual needs. They aren’t making these changes to rebel but rather because they perceive current systems as inefficient. For example, consider the changes they have induced in shopping ...