648 results for '"social media"'
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Macrotrends

Home & Away Retail Trends

... stickers and personalized engraving, a lipstick DJ station, and an Instagrammable lipstick wall. Shiseido Japanese skincare brand Shiseido also incorporated social media-friendly elements into the design of its airport pop-up at LAX. Visitors were encouraged to interact with brand ambassadors, who offered beauty consultations, as well as take photos in front of a backdrop featuring a halo and upload it to social media with the hashtag #FindYourStrength.Co-working x RetailThe proliferation of smart ...

Fanning Out

... forms of entertainment have fallen victim to—until recently. Once considered can’t-miss appointment viewing, games have evolved to allow for more time-outs and commercial breaks, and there’s a perception among youth that there’s not enough action. Even the most diehard fans are growing frustrated with the tedium of all the stops and starts. Unlike older audiences, Gens Y and Z are choosing not to settle. Instead, they’re gravitating towards social media and app-based platforms that speak to ...

The Future Of Experiential Retail

... nicely into their quest for self-betterment. In addition to the social aspect itself, this type of experience builds social cred for Ys, which they can use for their social media channels as well as IRL interactions. Indeed, almost a quarter of Ys in the U.S. wish brands would do a better job of informing them of in-store events, illustrating just how much this cohort enjoys this type of experience. Like Ys, Zs also value the social aspect of shopping in-person, but Zs especially enjoy how in-store ...

Know It Alls

... ability to interact with others, which helps in both a social and professional capacity.I read a lot and the content I read sparks new questions and ideas. I'm very active on social media, and my interactions can precipitate new ideas, new questions, etc. I think conversation is essential, too. One can learn a lot just by connecting with folks and engaging others.JAMELLE, 29, WASHINGTON D.C.Global connectedness is also making it more accessible to acquire a vast array of knowledge. Among Trendsetters ...

CHANGEables

... year, and sometimes more than once a year, an issue will spread like wildfire on social media and find it has hundreds of thousands of new, young supporters around the world, for a time. Global youth so greatly value togetherness and being part of the group that they can get swept up in joining a cause or movement because it helps them feel connected to their peers. In this way, social movements have become “meme-ified,” treated as disposable cultural touchpoints that are only top of mind for a ...

ReLuxe

... associated with them. More than a quarter of youth in both the U.S. and UK say luxury is about experiences, with Trendsetters being even more likely to feel this way. Though cynics will assert that Ys choose experiences over products because it allows them to brag about their activities on social media, they have another, less narcissistic reason for preferring them. Their Baby Boomer parents passed along a civic-mindedness and desire for communal experiences that is a core tenet of their ...

The Urge To Splurge

... by the paradigm-shifting transparency that the Internet and social media have afforded, and thus have greater access to luxury products and services than older generations grew up with. Ys in particular have ushered in a new era of luxury, as they gave rise to the widespread adoption of the rental market and sharing economy that made it easier for them to afford luxury products, even if only temporarily. Zs are taking this one step further with their infatuation with the resale market, which not ...

There's No Place Like Home(town)

... . and one in five UK Trendsetters like to have clothing/accessories that display the place where they’re originally from, and they’re leading this trend which suggests the general population of youth will follow their aesthetic choices. The cool cachet of doing so has increased from years past, as this concept is similarly mirrored in pop culture, from celebrities displaying where they've grown up on social media to musicians increasingly paying homage to where they’re from in their songs. As young ...

Global Fashion & Style Trends

... manufacturers are put under intense pressure to produce shockingly high volumes of clothing at the lowest cost imaginable. Fashion Revolution invites consumers to pick up the mantle and reach out directly to their favorite clothing brands via social media using the hashtag #whomademyclothes in a grassroots effort to demand transparency and by extension better working conditions for those at the bottom of the fashion food chain. Colville While some in the industry fight for increased transparency as a ...

Global Culture Marketing Tips

... with Wieden+Kennedy Shanghai to create the 3-minute VR adventure, which customers physically navigate via a treadmill and a handheld button. Players are able share a 10-second clip of their experience in Reactland via their social media as a way of promoting both the Nike brand and their personal one. Hyundai In a classic example of product placement at its most tried-and-true iteration, Marvel’s upcoming summer blockbuster Ant-Man and the Wasp features Hyundai’s new Veloster&mdash ...