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Social Media: Global Impact, Influence, & Importance

... influences my purchase decisions Shared Interests With PartnerWhich of the following, if any, are important for you and your partner to have similar interests/tastes in?Please select all that apply. Music | Humor | Movies | Cooking/food | Travel | Gaming | Shopping | Restaurants | TV | Style | Exercising/playing sports | Books | What we follow on social media | Watching sports | Politics | Design/art | Creative projects | Bars | Volunteering | Newspapers/magazines | We don't ...

Activities, Interests & Hobbies

... ) | Play sports | Shop online | Discuss current events | Create short form videos | Share memes | Wear coordinated outfits | Listen to podcasts | None of the above Interests & Hobbies Do you agree or disagree with each of the following statements below?Agree Summary I am actively involved in my child(ren)'s interests and hobbies | I share my favorite music/artists with my child(ren) | I share my favorite shows and movies with my child(ren) | My child(ren) introduces me to new ...

Popular Culture & Events

... one response per row. Taken a day trip with friends | Educational lecture (outside of school/work purposes) | Attended a theme party | Watched an award show | Attended a game night | Arts/crafts class (e.g., painting, pottery, jewelry making) | Played in a recreational sports league | Experiential museum/exhibit (e.g., Color Factory, Museum of Ice Cream) | Attended a beer/wine/liquor tasting | Attended an event hosted by a brand | Cooking class | Escape rooms ...

Immersive Reality: AI, AR, VR

... new hobby | Learning a new language | Experimenting with home decor | Experimenting with your personal style | Exercising | Receiving work/school trainings | Meeting new people | Going to class | Receiving therapy | Having meetings with coworkers/peers | Assisting networking events | Assisting fandom/sports events/concerts | Going on a date | Experimenting with your gender identity | Breaking up with someone Quality RelationshipsWhich of the following best represents ...

TODAYS YOU(TH)

... | My family traditions | My race/ethnicity | Where I live | My religion/spirituality | The video games I play and/or watch | My gender identity | Where I was born | The tattoos/body piercings I have | My political views | My sexual orientation (18+) | My image on social media | My side project/hustle | My interests in weed culture (18+) | The sports I play and/or watch | My car(s) | How I party | My favorite alcoholic beverage (21+ US, 18+ UK) | None of the above I CONSIDER ...

GAMING X PLATFORMS

... | Gaming has become less cool than it was in years past | Esports have become cooler than it was in years past | Esports have become less cool than it was in years past | I would rather live without sports | I would rather live without video games TIME SPENT GAMINGAre you spending more, less, or the same amount of time playing/watching video games compared to a year ago?Those Who Play/Watch/Follow Video Games More time than a year ago | Same amount of time as a year ago | Less time than a ...

What Makes Them

... | Influential | Environmentalist | Financially savvy | Political | None of these 3 in 5 U.S. and UK Trendsetters play video games (on their phone, tablet, desktop, or a gaming console).PASSION POINTSWhich of the following, if any, are you personally passionate about?Please select your top 5. Music | Gaming | Movies | Travel | Cooking/food/restaurants | Art/design | Fashion/style | Shopping | Health & wellness | TV shows | Social media | Reading | Fitness | Sports | Technology | Nature ...

Home Is...

... | High technology (e.g., smart city) | Movies/film scene | Intellectual scene | Religion/spirituality | LGBTQ+ scene | Political/social activism | Accessibility to large/international airports | Sports scene | Startup/entrepreneur scene | Distilleries/ breweries/ wineries (U.S. 21+ & UK 18+) | None of the above 37% of U.S. youth and 28% of UK youth consider themselves a homebody.A COMMUNITY FEELINGHow strongly do you agree or disagree with each of the following statements?Strongly ...

Trends, Inspiration, & Learning

... food) | Accessories not including shoes (e.g., wallet, jewelry) | Nonalcoholic beverages (e.g., coffee, soda, energy drinks, juice, water) | Digital media (e.g., ebooks, streaming services) | Traditional media (e.g., books, DVDs) | Household electronics (e.g., TV, microwave) | Groceries | Sports/fitness (e.g., sports equipment, workout gear) | Alcoholic beverages not at a bar/restaurant (e.g., wine, beer, hard liquor) | Home décor/furniture | Health/wellness (e.g ...

#Following

... ) | Art/design | Meditation/mindfulness | Music/bands | Fitness | Learning/education | Nature/the outdoors | Books/literature | Pets/pet care | Restaurants | Movies | TV show | Interior design | Science | Children's items/childcare | Nightlife (e.g., clubs, bars, discos) | Sports CATEGORIES #FOLLOWING AMONG CELEBRITIESWhich of the following types of people, if any, do you follow in each of the categories below? (Celebrities)Select all that apply. Music/bands | Movies | TV show ...