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Macrotrends

Social By Design

... secure a nanny who will take care of children from each participating household.  An Airbnb for high-end dresses and accessories, Style Lend is aiming to be the go-to platform for sharing coveted items sitting in women’s closets. The peer-to-peer marketplace allows women to borrow items at a tenth of the retail price while, at the same time, allowing them to monetize their dresses and accessories by lending them out without having to sell them.Sunshine crowdsources users ...

Life For Like

... . Similarly, influencers Valeria Hinojosa of @waterthruskin and Natalie Kay of @sustainablychic are bringing awareness to environmental issues that are specific to the fashion industry in order to inspire their followers to make more sustainable style choices. Such influencers are creating content that’s anchored to their values and beliefs in order to foster societal change and are subsequently gaining followers who align with their perspective of the world. To wit, eight in 10 young people in the U.S ...

Food Fixation

... inspiration that they can adapt, personalize, and share with family and friends. Cooking not only gives them a sense of accomplishment for having honed a relatively “adult” life skill, but it also provides an accessible means of flaunting their creativity to friends and social media followers. In fact, this past summer, a trend emerged of teens sharing photos of visually stunning, meticulously arranged food art on Instagram, which underscores how their documentation style differs from that of Ys. Whereas ...

Men Today

... supplementing traditional, go-to male sources, like Esquire and GQ, is a new crop of guidance blogs for men: among them, The Art of Manliness, Electrogent, The Aspiring Gentleman, Primer, and Valet. Content on these and likeminded sites ranges from instructional (how to achieve “gentlemanly conversation”) to motivational (on embracing your “masculine strength”) to practical (guides to effective office networking), and covers categories of modern manliness ranging from style to manners to being a better ...

Robot Relations

... with squash-and-stretch style robots like dragonbot but introduces new capabilities and a more robust design, with the intention of interaction with children.A.I. USAGENearly nine in 10 Gen Zs believe technology makes their life better. A quarter of Zs in the U.S. aged 13-20 are already using their voice in order to interact with technology such as Siri, Google Assistant, or Amazon Echo. This number increases among Trendsetters, with nearly four in 10 using these technologies.Which of the following ...

BrandCon

... brands they support and the fellow consumers who share their passion for those brands. The next frontier in live events is BrandCons, in which companies host convention-style gatherings to inform consumers about the workings of their business, as well as impart their vision, knowledge, and creativity upon the public. In fact, more than half of young adults in the UK and U.S. (56% and 53% respectively) are interested in going to a live event where they could learn more about a brand's practices and ...

On/Off

... million followers on Pinterest, Nordstrom uses Pinterest-branded hangtags to identify some of its most-pinned merchandise in in-store displays. The tactic is a clever execution of the ‘reverse showrooming’ trend, in which consumers browse products online and then make their purchase at a physical store. The similarly inspired Smiirl (previously known as Fliike) is a train station-style counter embedded with a Wi-Fi chip that shows in-store shoppers a real-time display of “likes” as they happen on ...

The (DIS)Connect

... brand loyalties and the food they love—but so, too, does their grammar, style of posting, frequency of messaging, and even their preferred social platform. These become a means to continually judge compatibility. For example, it can be telling about someone if they don’t use Instagram (is she not very creative?) or still rely on an old AOL email address (is he hopelessly uncool or unwilling to adapt?). Using or not using abbreviations, emojis, and GIFs can be deal makers—or deal breakers ...

Global Gaming Trends

... game concerts performed, and largest audience for a live video game music concert.BRAND IMPLICATIONSYoung people around the world no longer consider gaming a niche form of entertainment or a bad habit, and brands shouldn’t think of “gamer” as a negative stereotype. Many young consumers today are active gamers and seek new ways to play, offering relevant ways for any brand to engage global youth.Live trivia quiz style apps are rising in popularity among young players. Brands should consider ways to ...

StoryTales

... and short stories as a way to tour several citiesThe WHAI WHAI city guide series uses narratives based on cities’ history to send people on choose-your-own-adventure-style challenges The website PhilaPlace layers personal stories with historical records to create collective virtual memories of neighborhoodsBroadcastr app lets people attach audio stories to specific locations on Google Maps’ addressesTRENDSETTERS' THOUGHTS ON STORYTELLINGStories are a primary form of social currency for me; they’re ...