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Macrotrends

Have Guidance, Will Travel

... , users could explore 15 European destinations, and receive tips, highlights, and image and video galleries based on their interactions. They could also make a flight reservation through the ad.Airbnb The brand known for disrupting the hotel industry is interrupting an even larger segment of the travel industry by offering access to a curated selection of classes, guided tours, and travel experiences in one’s destination, booked through their platform. In addition to giving users a place to stay ...

Over The Influence

... to keep up with all of the changes. As brands look to partner with these influencers, it's useful to be aware of some of the struggles they face and the shifts in technology they're forced to navigate. Here are some of the big ones. 'Adpocalypse' Though people started referring to the "adpocalypse" in 2017, it's only continued to ramp up as YouTube becomes increasingly reticent to run ads alongside controversial content on the platform. Rather than digging through every video to determine whether ...

Leagues Of Their Own

... sports require physical strength. Youth certainly still enjoy sports that require physical skills, but they don’t necessarily feel that all sports need to include this. This shift is most evidenced by the rapid popularity of eSports (see Video Game Time), which has already made a significant impact worldwide and left marketers in a frenzy to figure out how they can take part. However, eSports is hardly the only digitally-focused sport that young people are supporting. Drone racing has caught on ...

NOwners

... consumption and landfill waste. YERDLEYerdle is a network for giving and getting free stuff. Video: What happens when a Yerdler shares her dog?AirBNB, Rent the Runway, RelayRides, Spinlister, Toys Trunk, TaskRabbit, DogVacay, Boatbound, Friendshippr, Mine for Nine, Fitmob, ParkatmyHouse, EXEC, Fon, Vayable, ShareDesk, SpokeSwap, GameflyNOWNERS EXTRA CREDIT Browse items being offered up for free on Yerdle. Find a household item you rarely use and lend it out on Neighborgoods. Try out the rental market ...

Marketing Tips

... brand posted images of celebrity spokesmodels in their 20s, 30s, and 40s on social media, along with their age and the words “years young.” The caption “beauty is not about hiding your age, it’s about embracing it” echoes the inspiring visuals.Froot Loops created a spot titled “Bring Back the Awesome” that shows parents waiting for their kids to fall asleep before they dig into bowls of the sugary cereal and play video games. Although these behaviors are typically considered childish, Ys see no ...

POPscape

... , Future Islands, a relatively unknown band, hit a career milestone when a video of its debut appearance on The Late Show went viral and racked up more than 1 million views in a month. (Videos of Letterman appearances typically only receive around 5k views, by comparison.) The following week, the band’s new album, Singles, debuted at No. 40 on the Billboard 200—the first time the act has appeared on the albums chart. The same infinite landscape of choice that’s splintering our understanding of ...

The Customer Isn't Always Right

... to breastfeed in public, all of which has earned it a reputation as a progressive company in young people's eyes. When an angry customer began verbally attacking a mother who was breastfeeding her 1-month-old child, staff quickly defended the woman. In a video that quickly spread around the Internet, a staff member is heard comforting the mother and saying that if the disgruntled customer didn’t like the situation, he could leave.Salesforce In a twist on the trend of The Customer Isn’t Always ...

Soundscape

... even though video merges both pictures and sound, isolating the sense of hearing can magnify the effect. Gathering visual records of events and happenings has become the norm, and new tools are emerging to enable young consumers to document their audio activity. For example, taking this concept to the extreme, Kapture is a wristband that continuously records surrounding noises to play them back and save them as sound snapshots. And just as photos and videos have gone from private mementos to public ...

Zconomy

... worth” for the time that they used it. As a 14-year-old boy told us, “I don’t mind buying a new video game because even if I get tired of it, I know I can always sell it to one of my Instagram followers.” The prospect of resale, and the ease with which it can be conducted through P2P payment platforms like PayPal and Venmo, provides them with a safety net. Supreme is known for buying and reselling; for example, they have a box logo hoodie which retails for $150, but if you look to buy it on eBay ...

Marketing Tips For Engaging Modern Parents

... children’s playtime in 2025 as the world becomes increasingly digital. However, the spot seeks to find a balance between digital and screen-free play as modern parents try to ensure that physicality and human connection don’t get lost. The video makes sure to position imagination as a core part of playtime, even as innovations continue. - 4. Provide humor in reflecting parenthood. - While parenting is a big responsibility, it shouldn’t be all serious, all the time. Brands should offset some of the ...